5 Email Marketing Mistakes That Hurt Open Rates (Fix Them Now!) 📩

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January 17th, 2025

Hello, email marketing champions! 🚀

Most people think email marketing is just about sending more emails—but the truth? One wrong move can tank your open rates, kill conversions, and send your messages straight to spam.

In this edition, we’re exposing the five biggest email marketing mistakes that are quietly sabotaging your results—and, more importantly, how to fix them. Plus, we’ll dive into AI-powered email tactics, cold outreach hacks, and automation strategies that can turn a simple email list into a revenue machine.

If you’re ready to stop guessing and start winning with email, let’s get into it. 👇

📰 Upcoming in this issue

• Stop These 5 Email Marketing Mistakes Before They Kill Your Open Rates! 🚨📩

• How I Built a Thriving Business While Traveling the World 🌍📧

• Email Marketing 101: How to Get Started & Convert More Customers 📧🚀

Stop These 5 Email Marketing Mistakes Before They Kill Your Open Rates! 🚨📩 read the full 868-word article here

Article published: January 15, 2025

In "Five Email Marketing Mistakes to Leave Behind in 2024" by PMW, we uncover the biggest blunders holding marketers back—and what to do instead.

First, sending generic, one-size-fits-all emails is a fast track to irrelevance. Hyper-personalization—using names, past behavior, and segmented lists—can increase transaction rates 6x.

Next, ignoring mobile optimization is a major mistake, with over 60% of emails opened on mobile devices. Short subject lines and clear CTA buttons are crucial.

Meanwhile, weak call-to-actions (CTAs) are killing conversions. A direct, action-driven CTA can boost response rates by 22%. And finally, if you're not A/B testing your emails, you’re leaving valuable data on the table. Small tweaks in subject lines or layouts can double your click-through rates.

Key Takeaways:

• 🎯 Personalization = More Sales: Generic emails don’t work. Personalized content increases transaction rates 6x, making it a must-have, not a luxury.

• 📱 Mobile-First or Fail: Over 60% of emails are opened on mobile, so if yours aren’t optimized, you’re losing leads before they even read.

• ⚡ CTAs Make or Break You: A weak call-to-action can tank engagement, while a strong, clear CTA boosts conversions by 22%.

• 📊 A/B Testing Unlocks Growth: Simple tweaks in subject lines and formatting can double click-through rates, turning small insights into massive results.

How I Built a Thriving Business While Traveling the World 🌍📧 watch the full 27-min video here

Video published: July 26, 2024

If you told me years ago that I’d be running a global business while hopping between Germany, Italy, and Hawaii, I wouldn’t have believed you.

But in my conversation on "Transform YOUR Business Strategy w/ Adam Rosen" on The Brad Weisman Show, I broke down exactly how I did it—and how cold email changed everything. I built my first company straight out of college, landing Apple, Amazon, and Goldman Sachs as clients—not through connections, but by sending strategic cold emails (2:57).

Now, my team helps businesses master email outreach, using AI to craft hyper-personalized messages at scale—emails that look like they took 45 minutes to write but go out to thousands in minutes (8:39). And while Google has cracked down on mass emailing, we’ve stayed ahead by deploying 100+ domains and hundreds of accounts to bypass spam filters and reach decision-makers (14:32).

Key Takeaways:

• 📧 Cold Email = Big Sales: My first startup secured Fortune 500 clients with nothing but well-crafted, data-driven cold emails (2:57).

• 🤖 AI Makes It Personal: We use AI to create emails that feel uniquely researched, dramatically boosting response rates without manual effort (8:39).

• 🚀 Beating Google’s Spam Filters: We’ve adapted to Google's new email rules, ensuring our clients’ emails actually land in inboxes (14:32).

• 🌍 Work + Travel = Reality: I built my company while exploring the world—proving you don’t need to wait for retirement to live on your terms (22:23).

Email Marketing 101: How to Get Started & Convert More Customers 📧🚀 watch the full 5-min video here

Video published: January 14, 2025

Want to build an email list that actually drives sales? In "How To Get Started With Email Marketing For Business (Create Converting Emails)", Lidia S breaks down the fundamentals of email marketing—and how to make it work for your business. Unlike social media, where algorithms constantly change, your email list is a platform you own. And with email marketing boasting one of the highest ROIs, there’s no better time to start (0:28).

A major game-changer? Salesy—a beginner-friendly email marketing platform that offers AI-powered email templates, automated workflows, and built-in analytics to help you create professional campaigns effortlessly (0:57). From drag-and-drop editing to pre-made templates for every industry, Salesy makes it easy to design emails that convert (3:00). And with automation, you can set up welcome emails, abandoned cart reminders, and re-engagement campaigns—without lifting a finger (4:29).

Key Takeaways:

• 📧 Your Email List = Business Gold: Unlike social media, email is a direct line to customers, making it one of the highest-ROI marketing channels (0:28).

• 🤖 AI-Powered Emails Made Easy: Salesy’s AI email builder helps you create stunning, high-converting emails—no coding or design skills required (0:57).

• ⚡ Automate for More Sales: Welcome emails, abandoned cart reminders, and re-engagement campaigns run on autopilot, boosting revenue with minimal effort (4:29).

• 🎁 Grow Your List Faster: Offer discounts, freebies, or exclusive content to attract more subscribers and turn them into loyal customers (5:27).

My Last $.02

Here’s the deal—email is your most powerful marketing asset. But if your strategy is outdated, unoptimized, or just plain boring, you’re leaving money on the table.

From avoiding critical mistakes to leveraging AI and automation the right way, the brands that thrive in 2025 will be the ones that master email, not just send it.

If you’re serious about higher open rates, better conversions, and emails that actually work, now’s the time to make a change. Will you adapt or get left behind?

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com