7 Email Marketing Secrets That Will Redefine 2025 ✨

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December 23rd, 2024

Hello, email marketing champions! 🚀

Ready to rethink how you approach email marketing? This week, we’re uncovering secrets that can elevate your strategy for 2025 and beyond.

From the untapped potential of Q5—the post-Christmas "second Black Friday"—to the art of crafting cold emails that actually work, these stories are packed with insights you won’t want to miss.

Whether you’re looking to boost engagement or unlock hidden revenue streams, you’re in the right place. Let’s dive in!

📰 Upcoming in this issue

• 7 Email Marketing Secrets for 2025 You Need to Know ✉️

• Why Cold Email is Still King in 2024—From My Playbook 💌 

• Q5: The Secret "Second Black Friday" Email Marketers Shouldn’t Ignore 🚀

7 Email Marketing Secrets for 2025 You Need to Know ✉️ watch the full 9-min video here

Video published: December 20, 2024

If you thought email marketing was on autopilot, think again. In this video, Konrad Wysocki dives into seven eye-opening strategies that will take your email marketing to the next level in 2025.

From sending more campaigns per week (yes, more!) to expanding your SMS list for that extra personal touch, every tip is actionable and timely. And did you know long emails with killer copy can sometimes outperform short ones? Konrad explains why treating your emails like mini landing pages can dramatically boost conversions.

It’s all about shifting your mindset and doubling down on optimization. Oh, and don’t sleep on pop-up performance—improving submission rates can snowball into massive growth.

Intrigued? You should be.

Key Takeaways:

• 📧 Send 3–4 campaigns weekly: Brands fear spamming, but frequent emails with value, education, and sales build stronger customer relationships (1:00).

• 📱 Build your SMS list: SMS campaigns bring 15–25% click rates, making it a powerful, intimate channel to outpace your competition (3:10).

• 🎯 Expand your email segments: Sending to broader audiences increases net clicks, even if vanity metrics like open rates dip slightly (4:05).

• ✨ Treat emails like ads: Think of emails as pre-frame tools—structured, scannable, and persuasive enough to "pre-sell" your audience (8:25).

Why Cold Email is Still King in 2024—From My Playbook 💌 watch the full 14-min video here

Video published: November 25, 2024

Let me set the record straight: cold email isn’t dead—it’s just misunderstood.

In my conversation with David Meltzer on Two-Minute Drill, we dug into why cold email is still one of the most effective ways to grow any business. Whether you’re trying to land meetings with Fortune 500 execs or attract local customers, email works—if you know what you’re doing.

The truth is, cold email has gotten more complicated, and many people are doing it wrong. But with the right infrastructure, personalized copy, and clear understanding of your target market, email can be a game-changer. Heck, it’s how I raised money for my first startup, got customers, and even sold my business.

The best part? Even the negative replies are gold—because they teach you exactly what needs to change. Don’t underestimate this channel. It’s scalable, intimate, and incredibly powerful when executed correctly.

Key Takeaways:

• 📧 Cold email isn’t dead: It’s more complex, but still the most efficient way to connect with anyone—from CEOs to local businesses (2:30).

• 🔧 Build the right infrastructure: A strong system ensures your emails land in inboxes, not spam folders, boosting your chances of success (4:10).

• 💡 Negative feedback = opportunity: Even a "Stop emailing me!" is a lesson in refining your audience or messaging (11:00).

• 🎯 Niche markets are untapped goldmines: Rarely emailed industries, like real estate, can yield massive results with cold outreach (13:15).

Q5: The Secret "Second Black Friday" Email Marketers Shouldn’t Ignore 🚀 watch the full 60-min video here

Video published: December 21, 2024

In his latest video, Professor Charley T dives into a hidden goldmine for advertisers: Q5, the period right after Christmas that many overlook. Charley calls it “basically free money” and for good reason—ad costs drop to their lowest levels of the year, while consumer spending skyrockets as people splurge on the things they didn’t receive for Christmas.

What’s the key to dominating Q5? Charley outlines three critical strategies: leveraging low CPMs to ramp up campaigns, sending more emails to tap into high buyer intent, and pushing premium bundles that maximize average order value (AOV). According to Charley, Q5 offers a rare chance to outperform even Black Friday sales—if brands act decisively.

For businesses looking to finish the year strong, this video delivers actionable advice to turn post-holiday slowdowns into massive profits.

Key Takeaways:

• 📉 Lowest ad costs: Post-Christmas CPMs drop due to low competition, making it the most cost-effective time to advertise (3:22).

• 📧 Ramp up email marketing: Sending 2–3 emails per day during Q5 ensures brands stay top-of-mind and drive conversions (32:30).

• 🎁 Sell premium bundles: Q5 buyers focus on self-indulgence, making it the perfect time to offer high-ticket bundles (49:18).

• ⏰ Smart scaling: Turn off underperforming campaigns before Christmas and relaunch them on December 26 for instant impact (57:32).

My Last $.02

In the fast-paced world of digital marketing, standing still isn’t an option. Mastering cold email and tapping into overlooked opportunities like Q5 isn’t just about staying competitive—it’s about leading the charge.

These strategies aren’t just trends; they’re tools to build meaningful connections, drive growth, and finish strong.

The real question is: will you seize the moment?

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com