A Simple Way to See Email and SMS in One Funnel 🧱

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

December 29th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Email Plus SMS, One Team 📲

• Cold Email Still Wins When You Do the Hard Parts 📩

• Cold Email Is CX From the First Send 📩

📧 Cold Email Tip of the Day

Use Light Humor to Lower Defenses

What This Means: Most cold emails sound stiff and robotic. Using light humor adds a human touch that shows you don’t take yourself too seriously without turning the email into a stand-up routine.

Why It Works: Humor can act as a pattern interrupt and signal: “There’s a real person here.” When done well, it makes you more memorable and easier to talk to. The key is to keep it self-aware and low-risk, never at the prospect’s expense.

How To Use It This Week: Try a small line like “Promising no 47-slide deck if we chat,” or “If this is way off, I’ll retire my career in guessing.” Use it once, not in every sentence. If a persona or industry is very formal, keep the humor extra subtle or skip it entirely.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Email Plus SMS, One Team 📲

Read the full article here »

Published: December 24, 2025

Email and SMS work best when they run as one system, not two megaphones. The article advances a simple idea: email nurtures and explains, while SMS drives timely action. It also warns that duplicating the same message across both channels feels spammy.

Upside: Build one clean contact list, then let each channel do its job. Use email for deeper content like onboarding, newsletters, and product updates. For example, send a workshop invite by email, then text a reminder an hour before.

Impact: Multichannel marketing only scales when coordination stays tight. A single platform can help you segment, automate, and track results across both channels. If you define KPIs early and adjust quickly, you keep engagement high without burning trust.

Cold Email Still Wins When You Do the Hard Parts 📩

Watch the full episode here »

Published: December 17, 2025

I believe cold email still works, but it has gotten harder. I do not think there is any secret sauce, only complete execution from list to copy to follow-up. If you do not know your buyer and their problem, your email reads like noise.

Upside: Use real signals to time outreach, then keep the message tight and specific. A new finance job post can trigger a note about how your solution supports that hire. Stay consistent because some buyers respond quickly, while others need months of steady touchpoints.

Impact: Better tools raise the ceiling, but they also punish shortcuts. I think this is a golden age for email if you keep a human voice and real relevance. Teams that track replies, learn from blunt feedback, and protect trust keep booking meetings.

Cold Email Is CX From the First Send 📩

Watch the full episode here »

Published: July 24, 2025

I believe customer experience starts before the sale, with the first outbound touch. Sloppy outreach signals sloppy delivery, and buyers notice quickly. Clear messaging, clean pricing, and professional follow-through build trust early.

Upside: Build outbound around three fundamentals: deliverability, copy, and list quality. Protect your primary domain, spread volume across dedicated inboxes, and track reply rate as a health check. For example, keep the email short, state the problem you solve, and ask for one simple next step.

Impact: The inbox is rented land, and Google and Microsoft constantly change the rules. I think email will outlast trendier channels, but only if you respect the buyer’s attention. You cannot automate your way out of caring, and the teams that keep a human feel will keep winning.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.