Are You Personalizing the Wrong Things 📧

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December 8th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Stop Creepy ‘Personalized’ Emails That Miss the Mark 🎯

• Bootstrapped Wealth Lessons From Cold Email To Real Estate 💼

• Cold Email Metrics and “Enough” Growth in One Play 🎙️

📧 Cold Email Tip of the Day

One Idea per Email

The Big Idea: When you ask a cold prospect to consider three different offers in one email, you're asking them to think too hard. Should they book a demo, download a guide, or join a webinar? That mental friction often ends in “I will deal with this later,” which usually means never. One idea per email keeps the decision simple.

Why Your Prospect Cares: Decide the single outcome you want from that message. Is it to start a conversation, get permission to send a resource, or explore a specific problem they are facing? Once you are clear on that, strip out everything in the email that does not directly support that one goal.

Try This in Your Next Email: This focus also makes your follow-up structure clearer. If email one is about “Is this problem on your radar?”, email two can be “Here is how others tackled it,” and email three can be “Worth chatting about whether this applies to you?” Each touch builds on the previous one instead of throwing new random ideas at the prospect.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Stop Creepy ‘Personalized’ Emails That Miss the Mark 🎯

Read the full article here »

Published: December 8, 2025

Email personalization can either build trust or ruin it instantly. This piece highlights real mistakes made by marketers who guessed user intent, misused data, or relied too much on first-name tricks. The key takeaway is that relevance is more important than showcasing data quantity.

Upside: Use these stories as a pre-campaign checklist. Base messages on behavior rather than assumptions, and segment by journey stage instead of just job titles. For instance, send a targeted follow-up to those who viewed pricing, rather than a generic message to everyone.

Impact: Poor personalization can feel invasive, noisy, and harm deliverability and brand trust. Simplifying segments and aligning each email with a clear intent signal boosts engagement and responses. When done right, personalization becomes a form of recognition, not surveillance, transforming your list into a valuable asset.

Bootstrapped Wealth Lessons From Cold Email To Real Estate 💼

Watch the full episode here »

Published: April 14, 2025

Prof. M and I sit down to chat about how I built and sold my first tech startup. I walk through how I used cold email to land major brands, then how I pivoted into real estate and eventually into my agency, Email Outreach Company. Throughout the conversation, I keep coming back to one theme: product-market fit matters more than hype.

Upside: If you are early in the game, you can lift a clear roadmap from this episode. I talk about starting with one channel you can control, like outbound email, and using it to test offers and audiences fast. I also share how I have funded growth through revenue and small experiments instead of chasing big rounds.

Impact: The more profound lesson I share is that skill stacks compound, even when your first venture feels messy. Cold email, market research, and deal-making later powered my real estate plays and my current client work. If you treat each stage as practice, not a verdict, you give yourself room to build real wealth.

Cold Email Metrics and “Enough” Growth in One Play 🎙️

Watch the full episode here »

Published: November 26, 2025

School for Startups Radio pairs me with Brad Giles to tackle growth from two angles. I break down why even one positive reply per 1,000 cold emails can still be a win when your system is dialed in. Brad pushes back on the reflex to chase scale at any cost, arguing that bigger often brings more pressure than profit.

Upside: Founders can borrow my simple view of email as a predictable engine rather than a lottery ticket. I focus on deliverability, list quality, and tight copy so teams measure meetings per thousand sends instead of obsessing over vanity metrics. Brad adds a practical filter for growth plans, asking whether the next move builds an enduring mid-market business or feeds an ego.

Impact: We land on a clear message: your outreach and your strategy both signal how you treat people. Thoughtful cold email shows respect for a buyer’s time, just as disciplined scaling protects employees and owners from burnout. Put together, our advice nudges leaders toward companies that grow on purpose and last.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.