Are Your Email Blasts Quietly Driving Unsubscribes 🛒

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January 28th, 2026

In this issue:

• 📧 Cold Email Tip of the Day

• Inbox Wins In 2026 Come From Relevance 📧

• Gmail Is Grading Your Email, Not Just Delivering It 📥

• David Meltzer Turned Influence Into Pipeline 📈

📧 Cold Email Tip of the Day

Use Industry Benchmarks as Conversation Starters

What This Means: Instead of opening with “we’re great,” open with where similar teams typically are on a metric that matters. This could be conversion rates, show-up rates, response times, or cost ranges. Use benchmarks as mirrors so they can compare themselves against them. Only use benchmarks you can source.

Why It Works: Leaders are curious about where they stand. When you say, “Teams your size often land in a typical range on (metric),” you hook attention because people want to know if they are ahead, behind, or about average. That curiosity can help earn a reply or a quick call.

How To Use It This Week: Drop a line like: “Across B2B teams your size, show rates often land in a typical range. Curious where you’re landing today.” Then add: “If useful, happy to share what usually moves that number up.” If you include any specific ranges, include the source or label it.

Inbox Wins In 2026 Come From Relevance 📧

Read the full article here »

Published: January 27, 2026

Email marketing is still gaining steam in 2026, despite platform chaos. Shopify flags seven trends, from built-in AI to accessibility expectations. The shift favors behavior-based automation and deeper personalization, not mass blasts.

Upside: Audit your flows, then rebuild around actions, not calendars. Trigger a review email after browsing, and a loyalty perk after a second order. Test send-time optimization and keep the copy scannable on phones.

Impact: AI will raise expectations for relevance, so generic copy will fade. Privacy, opt-ins, and easy unsubscribes help protect deliverability and brand trust. Designing for accessibility can reduce risk and expand reach.

Gmail Is Grading Your Email, Not Just Delivering It 📥

Read the full article here »

Published: January 27, 2026

Gmail’s inbox tools may reward emails that people actually engage with. “Most Relevant” sorting and new tabs can shift visibility away from pure timing. The message is simple: value earns placement.

Upside: Tighten targeting with behavior-based segments, not static lists. Keep transactional messages strictly transactional, so receipts stay where they belong. Run a preference center, then suppress cold subscribers from promotions.

Impact: Engagement is increasingly a gatekeeper for deliverability at scale. Brands that over-send may see more suppression, more unsubscribes, and weaker placement due to subscription controls. The winners treat the inbox like a relationship channel, not a discount blast.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

David Meltzer Turned Influence Into Pipeline 📈

Read the complete case study here »

EOC helped me turn audience attention into steady, qualified meetings. Through targeted cold email, we consistently generated five qualified meetings per month. We also grew my newsletter subscribers by tightening the content strategy and making each send more intentional.

Upside: The real win is building a hybrid engine that pairs outreach with a newsletter that earns replies. We segment by real pain points, then send short emails that sound like me. Automated follow-ups keep the conversation moving, and positive replies get routed to my team fast.

Impact: Influence alone does not create a predictable opportunity. Systems help, especially when outreach and content reinforce each other. The brands that win will treat engagement like a pipeline asset.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.