Are Your Emails Ready for Deliberate Shoppers 🎁

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December 9th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Holiday Emails That Match How Shoppers Actually Think 🧠

• Cold Email Still Works If You Actually Do The Work 📧

• How Cold Email Turned David Meltzer’s Influence Into Meetings 📧

📧 Cold Email Tip of the Day

Write for Skimmers, Not Careful Readers

The Big Idea: Most prospects are not sitting at their desk with a cup of tea, ready to savor your email. They are triaging dozens of messages, deciding in seconds what to delete, archive, or reply to. If your key point is buried in the middle of a dense paragraph, they will never see it.

Why Your Prospect Cares: Structure your email so a skimmer can get the gist from the first and last lines alone. The first line should state the problem or outcome you are discussing. The last line should include a simple, direct question that makes it easy to respond, like “Open to a quick chat about this?”

Try This In Your Next Email: Use line breaks generously. Short paragraphs, occasional one-line statements, and clear spacing make your email easier to consume on mobile. When the text looks light and scannable, people are more open to giving you those first few seconds of attention.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Holiday Emails That Match How Shoppers Actually Think 🧠

Read the full article here »

Published: December 9, 2025

Google’s 2025 Holiday Essentials report identifies four key buyer mindsets influencing this year’s cautious shoppers. MarTech’s analysis connects Google’s data to the buyer types: Competitive, Methodical, Humanistic, and Spontaneous. It also introduces a new value equation encompassing price, confidence, and convenience, directly shaping the email strategy.

Upside: You can use these findings to design one campaign that quietly serves all four mindsets. For example, lead with a clear price anchor, add comparison plus reviews, and creator proof. Then give one fast checkout path for Spontaneous buyers and deeper content for planners.

Impact: The article’s blunt message is to optimize for cognitive fit, not just channels or send dates. Teams that match copy, layout, and offers to these modes earn more trust and clicks. In a tight season, understanding how people think becomes the edge your competitors miss.

Cold Email Still Works If You Actually Do The Work 📧

Watch the full episode here »

Published: November 25, 2024

David Meltzer brought me on to break down why email is still wildly underrated. I share how cold email can reach everyone, from interns to former Fortune 500 CEOs, if you do A through Z right. The catch is simple: sloppy sending kills results; disciplined systems create them.

Upside: I walk through the three levers you can control every day. First, I show how to protect deliverability with the right domains, volume, and setup so you actually land in the inbox. Second, I break down why your copy has to stay short, clear, and focused on a real problem your buyer feels right now. Third, I talk about tightening your list so every meeting booked comes from someone who could actually buy.

Impact: I explain why you should treat cold email like market research at scale, not just a numbers game. Every reply, even a harsh “stop,” tells you something about your ICP, your offer, and your message. If you can get your ideal customer’s email, you can open doors faster than almost any other channel, as long as you stay a student of the game.

How Cold Email Turned David Meltzer’s Influence Into Meetings 📧

Read the full case study here »

David Meltzer partnered with my team at Email Outreach Company to turn his existing influence into predictable growth. We built a hybrid program that combines highly personalized cold outreach with a professionally run newsletter. Together, those efforts now deliver around five qualified meetings per month and consistent subscriber growth.

Upside: If you already have an audience but lack consistent deal flow, you can borrow this model. Start by defining your highest-value segments, then build simple campaigns that speak to specific pains and invite short calls. Pair that with a steady, useful newsletter so new conversations do not rely only on social algorithms.

Impact: What we have seen in this case study is that underused thought leadership can quietly cap revenue. When you wire email into your coaching or leadership brand, followers become subscribers, and subscribers become calendar invites. That shift turns “influence” into a measurable pipeline instead of a vanity metric.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.