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December 3rd, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Holiday Emails That Actually Sell 🎄

• Cold Email and CX Without The BS 🎧

• Find Your Email Cadence Sweet Spot 📧

📧 Cold Email Tip of the Day

Avoid Spammy Words in Subject Lines

The Big Idea: Words like “free,” “guarantee,” “limited time,” and aggressive money-related phrases have been abused for years. Email providers know this, and prospects know it too. Using them in your subject line can hurt both deliverability and perceived trustworthiness.

Why Your Prospect Cares: Instead of promising “free leads” or “massive savings,” focus on the specific outcome or problem your email addresses. “Reducing no-shows on your demos” is more believable and less likely to trigger warnings than “Boost your revenue instantly.” Realistic promises tend to attract more of the right people.

Try This in Your Next Email: Be cautious with excessive punctuation and capitalization. Multiple exclamation points or words in ALL CAPS signal low-quality outreach. A calm, confident tone in your subject line does more for your brand and helps you stand out from the noise.

Holiday Emails That Actually Sell 🎄

Read the full article here »

Published: December 2, 2025

Holiday email can turn crowded inboxes into one of your highest-ROI sales channels. In 2024, online holiday shopping hit hundreds of billions, so every message now matters more. Shopify’s guide shows how to plan campaigns across major winter holidays, not just Christmas.

Upside: You can apply this playbook to build a calm, predictable calendar instead of last-minute blasts. Start early, define clear revenue and engagement goals, then segment customers by behavior and intent. For example, run a pre-campaign to grow your list, then send focused offers and guides.

Impact: Treating holiday email as a strategy, not a scramble, protects margins in your busiest season. You also respect customer attention by timing sends, limiting volume, and avoiding fatigue. Done well, those campaigns build loyalty that lasts long after the decorations come down.

Cold Email and CX Without The BS 🎧

Watch the full episode here »

Published: July 23, 2025

We unpack how bad outreach, confusing messaging, and messy pricing quietly kill deals before they ever hit a pipeline. Then we walk through the three pillars of healthy outbound, from inbox placement and copy to list quality.

Upside: You can use this episode to stress test your own sales motion. Start by asking, as a buyer, “Can I quickly see the problem you help me solve, what it costs, and why it is worth my time?” Then tighten your outbound around apparent ICP targeting, simple calls to action, and emails that sound like a real human, not a script… which is precisely how I think about cold outreach at EOC.

Impact: My big warning is simple: a confused buyer never buys, no matter how strong your product is. When you treat cold outreach as a trust-building moment, not a volume game, it changes how you write, how you price, and how you follow up. You also avoid the trap of trying to automate your way out of caring, which is where I see many brands lose both deals and reputation.

Find Your Email Cadence Sweet Spot 📧

Read the full article here »

Published: December 2, 2025

Your email cadence controls how many opens, clicks, and unsubscribes you earn. Shopify breaks cadence into frequency and timing, then ties it to three key metrics. MailerLite’s study of more than one million 2024 campaigns shows that twice-weekly sends often deliver the strongest click rates.

Upside: You can use this data to build a calm, consistent send schedule instead of guessing. Start with one core pattern, such as a Tuesday-morning newsletter and a Friday promo, then stick to it for a full quarter. Watch how open rate, click rate, and unsubscribes move before you add more campaigns.

Impact: A thoughtful cadence protects deliverability by avoiding erratic bursts that trigger spam filters and churn. It also respects customer attention, which keeps people willing to open your next offer. Over time, that steady rhythm becomes a quiet advantage over brands that email only when they panic.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.