Are Your Welcome Emails Pulling a Second Purchase? 🧭

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January 2nd, 2026

In this issue:

• 📧 Cold Email Tip of the Day

• The Repeat Purchase Playbook Lives in Your Inbox 📬

• Email Leads The 2026 Playbook, Discounts Lose Steam 📧

• Bootstrapping, Systems, and Cold Email Wins 💡

📧 Cold Email Tip of the Day

Be Honest About Who You’re Not a Fit For

What This Means: Most cold emails try to appeal to everyone: tiny teams, massive enterprises, every vertical. Being honest about who you’re not a fit for means clearly saying which size or stage you serve best, and who probably shouldn’t bother.

Why It Works: Narrow positioning signals confidence and saves everyone time. The right prospects feel like you get their world at a deeper level, because you are not trying to be everything to everyone. The wrong ones opt out early, which protects your deliverability and sanity.

How To Use It This Week: Add one line: “We’re usually a fit for {X–Y size/stage}, not early-stage teams or massive enterprises.” You can also add: “If that’s not you, totally fine to ignore this.” Track whether this actually improves reply quality even if total volume dips.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

The Repeat Purchase Playbook Lives in Your Inbox 📬

Read the full article here »

Published: January 2, 2026

Repeat customers drive e-commerce growth, and email remains the retention workhorse. The guide lays out welcome, post-purchase, and cart recovery messages to bring buyers back. It argues that email beats algorithm feeds for reliable reach.

Upside: Build a simple lifecycle flow before chasing more ads. Send a welcome email that sets expectations and spotlights best sellers. Then add a two-day cart reminder with the exact items left behind.

Impact: Email turns retention into a system, not a lucky repeat sale. It also reduces dependence on paid ads as acquisition costs rise. The winners segment, personalize, and test, without flooding inboxes.

Email Leads The 2026 Playbook, Discounts Lose Steam 📧

Read the full article here »

Published: December 31, 2025

Email tops the channel stack for 72% of surveyed brands. A survey of 41 brands shows a pivot away from reliance on discounts. Education-led content and authentic voice now drive loyalty across categories.

Upside: Treat Q4 as a full-funnel sequence: warm, convert, then retain. Audit your welcome and post-purchase emails, and add one educational lesson before any offer. For example, explain scalp health or product craft, then follow with a cart reminder.

Impact: Differentiation was the top challenge, and crowded feeds punish sameness. Paid social still scales stories, but email anchors the audience you truly own. In 2026, leaders who teach first will spend less to keep customers coming back.

Bootstrapping, Systems, and Cold Email Wins 💡

Watch the full episode here »

Published: April 14, 2025

I built my first startup by cold emailing major brands. On Inspire Wealth, I talk about how that scrappy habit turned into real customers. My focus has stayed simple: find product-market fit, then scale with repeatable systems.

Upside: I treat retention as the most accurate signal, not just new sales. If you sell a one-time course, add a clear next-step offer and track referrals. Start with one metric, like repeat purchases or referrals, and review it weekly.

Impact: I make the case for bootstrapping when you can, because control matters. I also believe you should build your business to sell from day one. My proof point is practical: I bought a small newsletter, grew it fast, then sold it.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.