Bad List, Bad Results: Why Smart Marketers Vet Before They Send 📧

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March 24th, 2025

Hello, email marketing champions! 🚀

If you've ever wondered how some marketers seem to print results while others land in spam folders, this one’s for you.

This edition’s lineup is a behind-the-curtain look at how the best in the game build high-performing email systems—from sourcing lists that actually convert to AI-enhanced personalization so sharp it feels psychic.

No fluff, no theory—just real-world strategy you can steal.

📰 Upcoming in this issue

• The Smart Marketer’s Checklist for Buying Email Lists 📧

• How I Make 7 Figures a Year with Cold Email Outreach 💼

• This Cold Email Trick Personalizes Messages Using AI Image Analysis 🧠

The Smart Marketer’s Checklist for Buying Email Lists 📧 read the full 1,300-word article here

Article published: March 24, 2025

I dove into How to Choose the Right Email Marketing List Provider from TradeFlock, and let me tell you—it’s the practical roadmap we all needed.

In a world where your sender reputation can tank from just a few bad addresses, picking the right provider is more science than gamble. From bounce-rate guarantees to data freshness, this guide cuts through the noise with precision.

The most valuable takeaway? It’s not just about list size—it’s about targeting, segmentation, compliance, and transparency. TradeFlock breaks down pricing models (pay-per-contact vs. subscription), offers a checklist of red flags, and outlines must-ask questions before you buy.

If email is still your strongest ROI channel (and spoiler: it is), this article is your blueprint to do it right.

Key Takeaways:

• 🔍 Quality > Quantity: Smaller, segmented lists of engaged users yield better open and conversion rates than giant, generic lists.

• 🧼 Fresh Data Matters: Top providers cleanse lists monthly, verify addresses, and remove bounced contacts to maintain deliverability.

• ⚖️ Beware Compliance Risks: Reputable vendors support GDPR, CAN-SPAM, and CCPA with opt-in proof and clear unsubscribe paths.

• 🚩 Red Flags to Avoid: Promises of “100% deliverability,” vague data sources, and suspiciously cheap prices scream risk—walk away.

How I Make 7 Figures a Year with Cold Email Outreach 💼 watch the full 43-min video here

Video published: September 11, 2024

In this Niche Pursuits Podcast episode, I walk through exactly how we get results using cold outreach—no fluff, just what’s actually working in 2024.

The short version? Cold email is alive and well—but only if you do everything right.
We’re talking multiple domains per client, sending only 20 emails per inbox per day, and ultra-personalized messaging.

Forget mass blasts. Success today comes from being surgical—and yes, sometimes it takes 1,000 emails to get a single “yes.”

But when that yes is a six-figure deal? It’s worth it.

Key Takeaways:

• 🧩 Infrastructure is everything: We use 40–100 domains per client and hundreds of inboxes just to stay deliverable.

• ✍️ Copy needs to be human, not robotic: I even give away our top-performing cold email prompt for free.

• 🐶 We donate dog food for replies: Our PS boosts engagement and domain health. Win-win.

• 🚀 Instantly.ai gets us 70% of our leads: The other 30%? Creative list-building and serious research.

This Cold Email Trick Personalizes Messages Using AI Image Analysis 🧠 watch the full 9-min video here

Video published: March 23, 2025

In this video by Liam Yek, I watched him build an insanely clever cold email personalization engine using Clay, ChatGPT, and scraped Facebook ad images—yes, images.

Liam walks through how he targets e-commerce brands by analyzing their live Facebook ads, extracting the visuals, and asking AI to describe the imagery in detail. From there, he builds hyper-targeted email scripts referencing the actual content of the ad—like "Nice use of contrasting blue on the shoulder straps of your life jackets."

The result? Cold emails that read like someone studied your campaign for 30 minutes, not 30 seconds. It’s wildly intrusive—and wildly effective.

Key Takeaways:

• 🖼️ Scrape FB Ad Images for Personalization: Pull ad visuals via Apify, then use GPT to describe them in shockingly human terms.

• 🧪 Gauge Ad Spend by Volume: Companies running 10+ ads likely test actively or scale aggressively—perfect cold targets.

• ⚠️ Only Email Valid Contacts: Liam uses multiple tools to verify emails and avoid bounces before any message goes out.

• 🧠 Prompt: “Analyze This Image”: Feed GPT a URL and ask for a breakdown of visuals, tone, branding, and emotional cues.

My Last $.02

In a world where everyone’s sending emails, only a few are getting replies. This isn’t about sending more—it’s about sending smarter.

When you master data quality, personalization, and deliverability, email becomes your most powerful lever for growth. These aren’t just tips—they’re the new rules of modern outreach.

Play by them, and you’ll own the conversation.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com