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- Black Friday Email Tracking Went Too Far 🕵️
Black Friday Email Tracking Went Too Far 🕵️
Adam Rosen
December 11, 2025
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December 11th, 2025
Hey there,
Ever thought about using cold email to change your career, not just your sales numbers? This story follows Ikea’s Neena Potenza, who turned a payroll job into a 32-year global run by clearly stating her goals, asking to work abroad, and sending thoughtful emails to HR leaders in other countries.
Take a moment to see how the right message to the right person can open doors that never show up on a job board.
In this issue:
📧 Cold Email Tip of the Day
Black Friday Emails Turned Into a Tracking Tsunami 📧
Cold Emails, Career Jumps, and Ikea’s Global People Chief ✉️
Cold Email Replies, CX, and Human Outreach That Actually Lands ✉️
📧 Cold Email Tip of the Day
Use Timing They Already Care About
What This Means: Your timing usually starts from your calendar: “We’re trying to fill the pipeline this month.” Prospects, however, think in terms of their own cycles, like planning season, hiring waves, budget reviews, or busy quarters. Using their timing means tying your message to moments that already matter to them.
Why It Works: When your email lands in the context of something they are actively working on, it feels more relevant and less random. A line like “as you plan Q3 targets” or “while you’re hiring SDRs” makes them think, “Right, that is exactly what I’m doing.”
How To Use It This Week:
Identify 2–3 natural timing hooks for your ICP: new funding, yearly planning, new team hires, seasonal demand, renewals. Adapt your opening line to call out one of these moments, such as “Saw you just raised; many teams at your stage run into X.” Use those hooks as themes for entire sequences.
Product Highlight:
Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai
We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.
Black Friday Emails Turned Into a Tracking Tsunami 📧
Published: December 10, 2025
TechRadar breaks down Proton’s “Spam Watch” report, which found that the top 50 U.S. retailers sent nearly 42 billion marketing emails between November 4 and December 1. Almost 80% carried invisible tracking pixels or links, with 10 billion emails sent over Black Friday–Cyber Monday alone. Brands like CB2, Macy’s, and J.Crew topped both send volume and tracker density.
Upside: If you run email at scale, this doubles as a free audit checklist that covers how many trackers you use, when you send, and whether your program would survive a “Gold Standard” privacy review. The Proton data provides ammo for saner send frequencies, tighter segmentation, and a smaller, documented set of tracking tags.
Impact: Inbox norms are shifting toward high noise and high surveillance. Retailers who treat email as a disposable ad slot risk attrition, spam complaints, and brand damage as privacy-first providers make tracking clearer. Expect stricter scrutiny and a widening gap between brands that compete on surveillance and brands that compete on trust.
Cold Emails, Career Jumps, and Ikea’s Global People Chief ✉️
Published: December 8, 2025
CNBC profiles Neena Potenza, Ikea’s U.S. chief people officer, who turned a post-college payroll job into a decades-long global career by proactively asking to work abroad and cold-emailing HR leaders in other countries. That outreach led to interviews, a move to Denmark, and later roles in Boston and Sweden.
Upside: If you want to work abroad or move up internally, her story is a blueprint: clarify your “why,” communicate it to your manager, then pair internal advocacy with respectful outbound messages to decision-makers. Thoughtful emails plus mentoring can surface roles long before they are posted.
Impact: Potenza’s path proves that careers inside large organizations run on relationships as much as performance. Those who articulate ambitions and build cross-border networks get early access to stretch roles. Cold email becomes less a sales tool and more a career-design tool.
Cold Email Replies, CX, and Human Outreach That Actually Lands ✉️
Published: July 23, 2025
The CX Without the BS team brought me on to break down why most sales emails are insta-deleted and what it takes to earn actual replies. We explored how sloppy copy, unclear pricing, and “spray and pray” blasts alienate buyers, and why first impressions in email are part of the customer experience.
Upside: If you lead sales, CX, or outbound, this episode gives you a practical playbook. We dig into managing deliverability, avoiding “Sudoku pricing,” and personalizing at scale without sounding robotic. I explain why teams now run multiple domains and inboxes in parallel just to stay in the primary tab.
Impact: You cannot automate your way out of caring. AI can amplify good outreach, but cannot save evil intent or bad targeting. Treating cold email as a trust-building channel lets you consistently drive meetings and revenue, not just occasionally.
High-Performance Cold Email That Actually Books Meetings!
Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
In big companies, the people who move countries and land stretch roles are usually the ones who speak up and build relationships beyond their immediate team. Potenza’s story shows how a clear “why,” honest conversations with your manager, and thoughtful cold outreach can transform one employer into a global career platform.
It is a reminder that cold email is not just for selling; it might be the single most practical tool you have for designing the next chapter of your life.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.
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