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October 29th, 2024

Hey there, email marketing pros! 🔥

This newsletter is packed with the latest and most powerful email strategies to level up your game. From AI-powered subject lines that double open rates to expert tricks on using cold emails to capture high-quality leads, we’re diving into actionable, proven techniques that can make your email marketing unstoppable.

Get ready to take your inbox from routine to revenue-generating with secrets designed to boost engagement, drive sales, and keep your audience coming back for more!

📰 Upcoming in this issue

• 9 Genius Email Hacks to Skyrocket Your Sales Tomorrow 🚀

• Is Cold Email Still Effective? Here’s Why It Absolutely Is 🔥

• Don't Get Phished: 6 Email Scams to Watch for This Holiday Season 🔥

9 Genius Email Hacks to Skyrocket Your Sales Tomorrow 🚀 watch the full 18-min video here

Video published: October 29, 2024

Are you ready to turn your email list into a money-making machine literally overnight? In "9 Email Marketing Hacks That Will Explode Sales TOMORROW (2025 Ecommerce)," Max Sturtevant drops a treasure trove of email secrets that can transform your inbox into a sales engine. These aren’t the same old "try harder" tips—they’re battle-tested hacks that have helped brands boost revenue by hundreds of percent in just days.

Max reveals the little-known settings, sneaky psychology tricks, and layout tweaks that most e-commerce brands overlook. Imagine doubling your open rates, getting more clicks from "dead" emails, and converting abandoned carts like magic—all with tweaks you can make in minutes. No expensive tools, no complicated setup, just pure, actionable email strategies to start raking in sales.

Key Takeaways:

• 💥 Turn Off "Smart Sending": This hidden Klaviyo setting might be sabotaging your revenue. Turn it off to make sure your most lucrative emails always reach your customers.

• 📈 Secret Footer Buttons: Most brands overlook the footer, but adding "Shop Now" buttons down there can drive clicks like crazy—even more than the main content!

• 💌 "From the Founder" Text-Only Emails: These stripped-down, personal emails consistently outperform flashy designs by making customers feel like they're getting a personal note.

• 🔥 Engage Only the Engaged: Only email your most active subscribers to keep your deliverability high and land in more inboxes, not spam folders.

Is Cold Email Still Effective? Here’s Why It Absolutely Is 🔥 watch the full 22-min episode here

Video published: August 13, 2024

As a founder and CEO of Email Outreach Company, I’ve built my business—and helped others scale theirs—almost entirely through the power of cold email. On the 21st Century Entrepreneurship Podcast, I dive deep into the question: Is cold email dead? Spoiler alert: absolutely not. But in 2024, it’s a completely different game. With inbox filters tightening, AI-powered spam detectors, and new regulations, successful cold emailing takes a strategic approach like never before.

From setting up bulletproof email infrastructure to mastering the art of concise, high-converting copy, I cover exactly what you need to know to make cold email work today. In fact, despite the challenges, my company booked more meetings this year than ever—and yes, it’s still the go-to method for landing major clients. If you’re an entrepreneur looking to reach new customers, raise capital, or forge valuable partnerships, this episode is your blueprint.

Key Takeaways:

• 🚀 Cold Email Basics: Success starts with your setup. I break down the infrastructure needed to get your emails past spam filters.

• 💡 Simple, Proven Copy Formula: “Hi [First Name]” as the subject line, and a five-line body: Purpose, Problem, Solution, Social Proof, Ask. It's simple but powerful.

• 🔧 Avoiding Spam Triggers: Never send from your main domain—use multiple domains and email accounts to keep your deliverability high.

• 🐾 Social Impact through Cold Email: We donate five bowls of dog food for every email reply, boosting both our domain health and brand goodwill.

Don't Get Phished: 6 Email Scams to Watch for This Holiday Season 🔥 read the full 1,230-word article here

Article published: October 28, 2024

As the holiday season ramps up, so do phishing scams. With inboxes packed with order confirmations, travel bookings, and holiday deals, scammers know we’re a little distracted—and ready to click. In fact, Vlad Cristescu, Head of Cybersecurity at ZeroBounce, says that 40% of consumers are on the lookout for brand discounts, making them prime targets for phishing attacks.

In this guide, Cristescu breaks down six essential tips to keep your inbox safe. From spotting shady sender addresses to handling a phishing link slip-up, these insights come just in time for the busiest scam season of the year. And remember: with Americans losing $10 billion to fraud in 2023, a little extra vigilance can go a long way.

Key Takeaways:

• 🛑 Beware of generic greetings and panic-inducing language: Phishing emails often start with “Dear Customer” or demand urgent action.

• 👀 Check for weird sender email addresses and suspicious links: Hover over links to confirm the URL; small discrepancies can reveal a scam.

• 🔒 Already clicked? Disconnect immediately and run a malware scan: Taking quick action can help limit any potential damage.

• 📊 Peak phishing months are here: September to November account for 20% of all phishing scams for the year—stay alert.

My Last $.02

In today’s hyper-competitive inbox landscape, having the right tools and tactics isn’t just a nice-to-have—it’s essential for standing out, building trust, and driving meaningful results. Whether it’s securing your holiday emails from phishing or crafting irresistible subject lines that land in more inboxes, these strategies ensure your emails are seen, opened, and acted upon.

Ready to transform your outreach into real, measurable success? Let’s make every email a win!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com