July 9th, 2024

“Email marketing is obsolete.”

“People don’t read their emails.”

“Email isn't popular with younger audiences.”

Here are a few of the comments I hear when it comes to email marketing.

Think cold emails are a thing of the past? Think again. In 2024, cold email marketing remains a powerful tool for driving sales, securing partnerships, and attracting investors.

In today's edition, we'll explore and debunk the myths surrounding email marketing, demonstrating that cold emails are still effective.

Inside This Issue:

• 💵 ROI: Email marketing consistently delivers a high return on investment, making it an essential strategy for businesses of all sizes.

• 🎯 Personalization: AI enables highly personalized email content, increasing relevance and engagement.

• ⏱️ Time-Saving: Smart replies and automated sorting reduce the time spent managing emails.

📰 Upcoming in this issue

• Busting Email Myths: Email Marketing's Untapped Power 💌

• The AI Advantage: Smarter Email Marketing Campaigns 📧

• Gmail’s AI Magic: Saving You From Inbox Overload ✨

📈 Trending news

• Sales Automation Insights from 17 Industry Leaders

• ChatGPT-Driven Virus Sends Realistic Emails to Spread

• Email Marketing's Relevance in 2024

Busting Email Myths: Email Marketing's Untapped Power 💌 read the full 1154-word article here

Article published: July 1, 2024

"5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business" by Entrepreneur delves into misconceptions that could undermine your digital strategy.

Is email marketing obsolete?

Far from it!

This article exposes the truth behind these myths, revealing email's sustained relevance and effectiveness in the modern marketing landscape.

I was astonished to learn that despite emerging social platforms, email marketing remains a crucial channel, second only to social media.

With companies earning $38 for every dollar spent, email marketing proves its value, contradicting the myth of its demise.

Let's explore these myths:

Key Takeaways:

• 📈 80% of businesses rely on email: It's their primary customer retention tool, ensuring continuous engagement and loyalty.

• 🛒 60% of consumers make purchases: A significant portion of shoppers buy products due to marketing emails, showcasing email’s influence on sales.

• 📧 46% of smartphone users prefer email: They favor brand communication via email, underscoring its preference over other digital channels.

• 🔍 Gen-Z's email engagement: 53% of Gen-Z and 66% of millennials enjoy weekly emails from brands, debunking myths about their disinterest.

The AI Advantage: Smarter Email Marketing Campaigns 📧Read the full 1165-word article here

Article published: July 7, 2024

The article "How to Leverage AI for Smarter Email Marketing Campaigns?" by CIO Look dives into the transformative power of AI in email marketing.

Email marketing’s targeted approach, coupled with personalization and timely delivery, has always delivered strong results.

But what if AI could supercharge this strategy?

AI steps in as the ultimate assistant, optimizing every facet of email campaigns with data analysis, predictive algorithms, and machine learning.

This article explores how AI can enhance your marketing efforts through personalized content, improved subject lines, automated workflows, and more.

Key Takeaways:

• 📊 Data-Driven Insights: AI analyzes past campaign data for trends, leading to hyper-personalized email content and better customer engagement.

• ✉️ Enhanced Subject Lines: AI tools generate and refine subject lines to boost open rates, ensuring your emails grab attention.

• 🔍 Automated Segmentation: AI segments your audience based on behaviors, making emails more relevant and likely to convert.

• ⏱️ Efficient Workflows: AI optimizes email workflows, automating tasks to save time and increase accuracy.

Gmail’s AI Magic: Saving You From Inbox Overload ✨ read the full 514-word article here

Article published: July 5, 2024

Gmail now offers new AI-powered summaries to help you save time reading long emails, reports India Today.

This exciting feature promises to change how we manage our overflowing inboxes.

Imagine having lengthy email threads summarized into concise bullet points.

That’s exactly what Gmail's new AI-powered feature is designed to do.

The Summarize button becomes active when there are at least two responses in a conversation, delivering a quick recap.

This tool is a part of the Gemini side panel, rolling out to Gmail for both Android and iOS, but only for paid users.

And that’s not all.

Google is also launching Gmail Q&A and Contextual Smart Reply next month.

With the Gemini side panel, users can draft emails, find specific information, and much more with a simple tap on the sparkle icon.

This could be a game-changer for professionals and educators alike.

Key Takeaways:

• 🧠 AI-powered summaries: Activated with at least two responses in a thread, saving time with concise recaps.

• 💼 Gemini side panel: Enhances productivity by assisting with email drafting and information retrieval.

• 📱 Rollout specifics: Available to Business, Enterprise, and Education add-on users on Android and iOS.

• ✨ Future features: Upcoming Gmail Q&A and Contextual Smart Reply promise even more efficiency.

My Last $.02

Most people don’t know how to effectively cold email. If that’s you, it’s solvable. Whether by learning the art, or outsourcing it to others that can do it for you.

Any business, as long as you can get the contact info for your buyers, should be leveraging cold email to grow their business.

60%+ of my customers have come from cold email.

What would your business look like if you could build cold email into a true top-of-funnel channel?

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

PS — ready to leverage cold email for more sales? Schedule a call and let's get you started.