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September 11th, 2024

You’d think landing $35 million in funding would require countless meetings, but for Mangomint, it all started with a single cold email.

In 2017, they took a leap and reached out to SaaStr's Jason Lemkin with nothing but a well-crafted message. Within hours, they were on a call, and soon after, they secured the funding that’s now fueling their rapid growth.

It’s a reminder that, no matter where you are in your business journey, a single bold move can open doors you never imagined. From mastering the art of cold email outreach to using AI tools to refine your tone, we’re exploring how little adjustments can have monumental impact.

So, settle in, and let’s dive into some lessons that could change the way you approach your next big opportunity.

📰 Upcoming in this issue

• From Cold Emails to $35M: How Mangomint Scaled 📨 

• The Game Plan: Scaling Sales Through Cold Email 💼 

• AI to the Rescue: Soften Your Email Tone with AI 🤖

📈 Trending news

• Holiday Email Subject Line Hacks to Boost Results

• How New Bulk Email Rules Are Losing You Customers

• Spot Email Scams: 7 Grammar Red Flags to Look Out For

From Cold Emails to $35M: How Mangomint Scaled 📨 read the full 529-word article here

Article published: September 6, 2024

In 2017, Daniel Lang, Dan Poineau, and Sandra Huber set out to transform the beauty industry with Mangomint, a startup building software for salons and spas.

But here's the kicker: a cold email to VC Jason Lemkin opened the door to Mangomint's $35M Series B.

Mangomint, already processing over $1 billion in transactions, is now riding a growth wave in a market predicted to reach $185 billion by 2030.

What makes this story more fascinating is Lang’s candid take on the power of cold outreach—and how a single email led to Mangomint’s biggest investment yet.

Key Takeaways:

• 💼 Market potential: Beauty and wellness tech is set to hit $185 billion by 2030—Mangomint is targeting SMBs.

• 📈 Growth trajectory: Mangomint’s revenue and customer base are growing over 100% annually, with no signs of slowing down.

• ✉️ The cold email magic: Jason Lemkin responded to Lang’s email in hours, leading to a major $35M funding deal.

• 🚀 Investment boost: Series B funding led by Altos Ventures will help drive new features, like automated marketing tools.

The Game Plan: Scaling Sales Through Cold Email 💼 watch the full 33-min video here

Video published: June 11, 2024

As an entrepreneur in 2024, I’m constantly exploring new ways to grow businesses, and cold email outreach is still a powerhouse—when done right.

In this video, I break down how email outreach can scale your business, turning a small email list into a major revenue stream.

I’ve traveled the world while running my business, showing that remote work is not just a trend—it’s a lifestyle.

From dog food donations to spike email replies, I’ve tested some unique engagement strategies. Curious?

Key Takeaways:

• 🌐 Remote flexibility: Entrepreneurship in 2024 thrives on global mobility—run your business from anywhere with just Wi-Fi.

• ✉️ Cold email evolution: Personalization and setup are crucial—spammers beware, the game has changed.

• 🐾 Incentives that work: Offering donations, like dog food, for replies can dramatically improve email deliverability and engagement (12:40).

• 🚀 Newsletter power: Grew from 5,000 to 200,000 subscribers, focusing on nurturing and monetizing the community (17:20).

AI to the Rescue: Soften Your Email Tone with AI 🤖 read the full 1,036-word article here

Article published: September 9, 2024

Ever found yourself writing a work email that’s a bit too... sharp? This article dives into how goblin.tools, an AI tool specifically designed for neurodivergent people, can help you refine your tone.

The tool’s “Formalizer” feature allows you to transform your email from spicy to classy, providing quick and polished adjustments.

With 13 different language converters, it’s a lifesaver for anyone juggling emotions while striving for professional communication.

Key Takeaways:

• 🧠 Neurodivergent-focused tool: Goblin.tools was designed to assist neurodivergent individuals with overwhelming tasks, including email writing.

• 📬 Emotional regulation: “Formalizer” helps rewrite overly emotional emails into more composed, professional versions.

• 🔥 Control the tone: Options like “Less snarky” or “More polite” offer flexibility for different communication needs.

• 💼 Inclusive utility: Ideal for anyone, from CEOs to entrepreneurs, looking to soften their email tone efficiently.

My Last $.02

Mangomint’s story taught us that success often hinges on one thing: timing.

That cold email wasn’t just a shot in the dark—it was a carefully crafted message that landed at the perfect moment, unlocking millions in funding and accelerating their growth.

It’s proof that with the right mix of persistence and strategy, you can turn a single email or idea into your own turning point. Whether you’re perfecting your outreach, refining your communication with AI, or scaling your business remotely, remember—one well-timed action can shift the trajectory of your entire business. Sometimes, all it takes is the courage to hit "send."

If Mangomint can do it, so can you!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com