- Cold Email Marketing
- Posts
- Cold Email That Lands ✉️
In partnership with
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
September 17th, 2025
Hello, email marketing champions! 🚀
We’re focused on cold email that reaches the inbox, saves time, and gets replies.
Below, you’ll find Instantly’s seven fixes for SPF, DKIM, and DMARC with smarter warmups, an automation framework showing $3,000 plus in savings and 8 to 10x revenue per campaign, and a CX talk that starts at the first email. We also note reply lifts from about 1 percent to 8 to 10 percent with personalized openers, and why clean lists and clear writing protect reputation.
Let’s get started.
📰 Upcoming in this issue
📬 7 Fast Fixes That’ll Get Your Cold Emails Into the Inbox
🤖 How AI Cold Email Automation Can Multiply Revenue
💡 Why Your CX Starts Before They Ever Hit “Buy”
📬 7 Fast Fixes That’ll Get Your Cold Emails Into the Inbox
Spam filters killing your cold email game? Instantly.ai breaks down seven simple tweaks that can instantly (yep) boost your deliverability and get your emails where they belong: the inbox.
Key Takeaways:
🔧 Set Up Your Tech Stack Right: SPF, DKIM, and DMARC aren’t optional. Align your domain and From address to pass key checks.
🔥 Warm-Up Is a Must: New inbox? Don’t blast, start slow. 10–25 emails per day—and scale up once your domain builds trust.
📋 Clean Your Lists Religiously: Bad emails = bounces = spam. Verify everything before sending.
🧠 Don’t Send Boring Clones: Use spin syntax or tools like Clay to make sure your emails look unique and human, not mass produced.
🤖 How AI Cold Email Automation Can Multiply Revenue
Tired of manual outreach that eats up time and yields little return? This framework shows how combining automation, AI, and data enrichment can add $3,000+ in savings and boost revenue 8‑10× per campaign.
Key Takeaways:
🔍 Automate Lead Discovery & Enrichment: Use tools like SERP API, Clearbit, etc., to pull leads and fill in details automatically so you don’t waste hours hunting for info.
✍️ Personalization with AI: Using AI to generate personalized openers (vs generic intros) bumps reply rates dramatically, from ~1% to ~8‑10%.
💸 Save Time & Wasted Spend: Automating manual research and removing invalid leads saves thousands monthly in wasted labor and budget.
📊 Scalable, Repeatable Workflow: With structured data storage, automated summary of websites, and consistent processes, you can scale outreach without losing quality.
💡 Why Your CX Starts Before They Ever Hit “Buy”
I joined CX Without the BS to talk about something a lot of folks miss: your customer experience starts the moment you send that first cold email. Not after support gets involved. Not after onboarding. Right at the first touchpoint.
Key Takeaways:
✉️ It’s All About Deliverability: If your cold email doesn’t hit the inbox, it’s game over. My team manages 1,500+ inboxes, so our emails stay out of spam and actually get seen.
🧠 Clarity > Cleverness: Confused buyers don’t convert. Keep your copy simple, your pricing clear, and make it easy for people to say “yes.”
🔁 Sales is CX: Your outbound motion sets the tone. If your outreach feels messy or rushed, why would a prospect believe your service will be any better?
🤝 Don’t Automate the Human Out of It: AI is powerful, but empathy, clarity, and trust still come from a real person.
Struggling to land real meetings from cold email? You're not alone -- and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs -- driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
Miss the inbox, and time and money vanish. Misconfigured SPF, DKIM, or DMARC, or blasting from a fresh inbox, erodes reputation and drives bounces and wasted spend. Automation and AI can lift results, but only with clean data and clear copy.
Because the first email defines your customer experience, messy outreach creates risk before a buyer even evaluates your product.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.
How was today's edition?Rate this newsletter. |