Cold Email vs Spam, It’s About Intent 🧭

Your competitors are already automating. Here's the data.

Retail and ecommerce teams using AI for customer service are resolving 40-60% more tickets without more staff, cutting cost-per-ticket by 30%+, and handling seasonal spikes 3x faster.

But here's what separates winners from everyone else: they started with the data, not the hype.

Gladly handles the predictable volume, FAQs, routing, returns, order status, while your team focuses on customers who need a human touch. The result? Better experiences. Lower costs. Real competitive advantage. Ready to see what's possible for your business?

See it in action

January 6th, 2026

In this issue:

• 📧 Cold Email Tip of the Day

• The Cold Email Reset Starts With A Conversation 📬

• One Playbook, Two Channels: Newsletter and Cold Email Win 📬

• Bootstrapping Wins, And Cold Email Keeps Doors Open 📬

📧 Cold Email Tip of the Day

Ask for Permission Before Sending Long Resources

What This Means: Dropping a huge deck or a 20-minute video uninvited can feel like homework. Asking for permission before sending it means you check whether they want it first and, ideally, narrow what to send so you don’t dump everything.

Why It Works: Permission shifts the dynamic from “I’m pushing” to “You’re choosing.” When they say “Yes, send it,” they’re committing a tiny bit, which increases the odds they’ll actually read or watch. It also gives you a natural excuse to follow up afterward.

How To Use It This Week: Try, “Happy to send a 2-page breakdown or a 3-minute walkthrough video, if that’s helpful.” Follow with, “Which would be more useful on your side?” Once they choose, send that one thing and follow up later with, “Curious if anything stood out or felt off for your world.”

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

The Cold Email Reset Starts With A Conversation 📬

Read the full article here »

Published: January 5, 2026

Cold outreach still works when the first email aims for a reply, not a pitch. The piece draws a clear line between targeted cold email and spam that sprays everyone. It argues that respect for time, relevance, and restraint protects your brand.

Upside: Keep your subject line tight, ideally under 41 characters, and make it feel personal. Open by naming a real reason you chose them, then stop. For example, reference one specific initiative they own and ask one straightforward question.

Impact: The inbox is less forgiving now, so sloppy outreach erodes trust fast. When you lead with curiosity, you earn the right to talk business later. That mindset shift turns cold email into a relationship channel, not a volume game.

One Playbook, Two Channels: Newsletter and Cold Email Win 📬

Read the complete case study here »

SelectSoftware Reviews built a 32,000-subscriber newsletter in ten months with EOC. That list averaged a 44% open rate. The same effort booked 60-plus qualified sales meetings in nine months.

Upside: Pair a weekly expert newsletter with outbound emails that echo its best insights. Define a tight HR buyer persona, then email a short takeaway and invite a chat. Use automated follow-ups so momentum does not depend on my team.

Impact: The newsletter builds authority, while cold email turns attention into meetings. That combination reduces manual effort and lowers the cost per lead. It also creates a steadier pipeline when ads get pricier.

Bootstrapping Wins, And Cold Email Keeps Doors Open 📬

Watch the full episode here »

Published: April 15, 2025

Cold email, not connections, landed me meetings with Amazon and Apple. I built a student-group platform, paid clubs to conduct surveys, and sold it in 2019. In 2021, I launched Email Outreach Company to help teams book sales calls.

Upside: I treat outreach like a math problem, build a simple list and offer, and then execute. If I run a local service, I target nearby property managers and ask for a site walk. I use a dedicated sending setup and multiple inboxes so my notes reach real inboxes.

Impact: Email still works, but providers punish sloppy volume and repetitive copy. I build systems early, track renewals, and aim for repeat buyers, not one-off wins. I design the business to run without me, and it becomes a sellable asset.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.