Cold Emails Evolved: Personalization & AI for Better Results ✉️🤖

Inside: How to Send 1.5 Million Cold Emails a Month 💌

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September 21st, 2024

Cold email isn't dead—it’s just gotten smarter.

What’s the secret to making your emails stand out in a crowded inbox? The magic starts with personal touches—like learning to curate emails that feel tailor-made for your inbox.

In this edition, we will break down how to entice your customers with the right subject lines and exclusive offers.

The real kicker? Making a case that respecting your audience’s time and inbox isn’t just good etiquette—it’s the key to unlocking repeat business.

Want to know how to do it? It’s not just a trick—it’s about getting personal, using AI for hyper-targeting, and staying relentlessly relevant.

Let’s dive in more and uncover the secrets to mastering cold email marketing for guaranteed success.

📰 Upcoming in this issue

  • Mastering Cold Email Hacks to Scale Like a Pro 📧

  • Email Marketing & AI Mastery: The Secrets to Digital Success 🤖✉️

  • Travel & Tech: Mastering Business Strategy and Cold Email 📨 🌍

Email Marketing & AI Mastery: The Secrets to Digital Success 🤖✉️ watch the full 58-min video here

Video published: September 16, 2024

In "Mastering Email Marketing and AI: Proven Strategies for Digital Success," Damon Didier from Win at Ecommerce unpacks how email marketing can still be the top driver for your e-commerce success—if done right. Forget cold, generic emails; Damon’s secret? AI-driven personalization and automation.

From his days managing retail at CompUSA to leading in the e-commerce world, Damon shares the game-changing techniques that make emails actually get opened. The trick isn’t just catchy subject lines; it's about respecting your customer's time and turning data into personalized experiences.

He breaks down the importance of creating emails that don’t feel like spam, using smart AI to target the right audience at the right moment. It’s clear: good email marketing is no longer just a strategy—it’s an art form powered by AI precision.

Key Takeaways:

  • 🧲 Unlock engagement with a simple pop-up: A powerful pop-up with a tempting offer is step one for growing an email list (10:00).

  • 📧 No more junk mail: Emails sent without value or relevance are trash—always deliver with precision and respect for your reader (12:30).

  • 🤖 AI-driven personalization: Damon uses AI to segment audiences based on behavior, making every email feel like it’s speaking to you personally (15:45).

  • 💡 Data is king: Monitor email open rates and adjust your strategy on the fly. Smart analysis leads to fewer unopened emails sitting in spam (24:20).

Travel & Tech: Mastering Business Strategy and Cold Email 📨 🌍 watch the full 27-min video here

Video published: July 26, 2024

In this episode of The Brad Weisman Show, I was honored to share my insights into scaling a business while traveling the globe. From discussing my early entrepreneurial days to dissecting the strategic art of cold emailing, we delved into how staying mobile can boost creativity and productivity.

Building my first tech startup from scratch wasn't a walk in the park, but the power of cold email revolutionized our client outreach—connecting us with Fortune 500s like Amazon and Goldman Sachs. Cold emailing, when done right, can level the playing field, enabling even small businesses to score big wins.

Curious how cold email can boost your business? Get ready to think bigger.

Key Takeaways:

  • 🌍 Remote business mastery: You can scale a company while traveling the world, from Hawaii to Monaco, with the right strategies (2:35).

  • ✉️ Cold email genius: Even as a startup, we secured major clients like Amazon through targeted cold email campaigns, not paid ads (5:43).

  • 💻 AI-driven personalization: AI is taking cold emails to new levels—making emails feel as if hours of research were spent (8:39).

  • 🔥 Beat spam filters: Cold emailing rules have changed drastically. You need to know the latest strategies or risk getting buried in spam (10:03).

Mastering Cold Email Hacks to Scale Like a Pro 📧 Watch the full 35-min video here

Video published: September 19, 2024

Sending 1.5 million cold emails every month sounds extreme, but after watching Cold Email Masterclass by Cody Schneider, I get it. Cody and his guest Nick, a cold email lead-gen expert, dive deep into the tactical universe of email marketing. It's not just about blasting messages into cyberspace; it’s about scrapers, niche markets, and finding creative hacks that land in inboxes, not spam folders. Nick’s B2B agency handles over 150 clients, sending targeted emails to niche markets—from yoga teachers to pallet sellers (yes, pallets!). And the secret? It's all in mastering intent data, customizing offers, and perfecting the infrastructure behind the scenes.

Key Takeaways:

  • 🚀 Smart lead-scraping tools: Can identify sales-ready prospects by looking at engagement on competitors' posts (8:47).

  • 📈 Niche industries (e.g., pallet sellers): Can yield surprisingly high returns when targeting overlooked services with cold emails (3:36).

  • 💡 Custom offers increase responses: Focusing on the prospect’s specific pain points, not just the service being provided (6:02).

  • 🔄 Rotating email domains and inboxes every month: Keeps cold email campaigns fresh and out of spam filters (24:40).

My Last $.02

In today’s crowded digital world, generic emails won’t cut it anymore. Whether you’re trying to land major clients or build a loyal audience, success hinges on your ability to connect with people—personally, relevantly, and at scale. AI tools and smart cold email strategies are giving businesses the edge, and understanding how to use them can unlock incredible growth.

So as you put these insights to work, remember: every email you send is an opportunity to build relationships, earn trust, and drive real results.

Let’s get smarter, together.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

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