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- ✉ Cold Emails, Warm Doors
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August 12th, 2025
Hello, email marketing champions! 🚀
This issue shows how cold email wins. Figma’s coffee chats, a DIY AI agent, and real lessons from the field.
You’ll get practical playbooks, from personal outreach to automating lead-finding, writing, sending, and follow-ups.
📰 Upcoming in this issue
📧 How Figma's CEO Used Cold Emails (and Coffee) to Spark a $68B Design Revolution
🤖 Automate Cold Outreach: Your AI Agent Does It All
📧 How I’ve Built a Business Around Cold Email That Actually Works
📧 How Figma's CEO Used Cold Emails (and Coffee) to Spark a $68B Design Revolution
Dylan Field, now a billionaire leader at Figma, mastered the art of cold outreach early—sending emails and buying coffee to onboard former coworkers from LinkedIn and Flipboard. These simple yet bold moves fueled Figma’s rise from scrappy startup to design powerhouse.
Key Takeaways:
✉ Cold Emails, Warm Results: Field reached out directly to former peers with personal emails to gain early adopters and invaluable feedback.
☕ Coffee Built Credibility: Inviting colleagues to chat over coffee created relationships and momentum long before Figma exploded.
👥 Network as Launchpad: Leveraging early connections at LinkedIn and Flipboard gave Figma initial traction and credibility.
🚀 Grassroots Growth: This hands-on outreach established a humble, human foundation that set the stage for Figma’s meteoric $68 billion valuation.
🤖 Automate Cold Outreach: Your AI Agent Does It All
Fed up with writing, sending, and chasing cold emails? Snehal Singh built an n8n-powered AI agent that handles the entire cold email lifecycle—finding leads, drafting personalized messages, sending them, and even following up—all on autopilot.
Key Takeaways:
🕵️ Lead Generation Included: Agent autonomously discovers prospects and pulls them into your outreach pipeline.
✍️ Personalized Copy at Scale: GPT-powered messaging mimics your tone and personalizes content for each recipient.
⏱ Automated Follow-Ups: Never skip a reply—automated follow-up sequences keep conversations alive.
🔧 DIY with n8n Tools: Built using n8n workflows with GPT, Gmail, and Airtable—no expensive tools required.
📧 How I’ve Built a Business Around Cold Email That Actually Works
In this interview, I share exactly how we’ve helped everyone from early-stage startups to Fortune 500 companies land more meetings through cold email—and why the game has completely changed in the last year.
Key Takeaways:
📬 Cold Email Is About Connection: For me, cold email isn’t spam—it’s simply connecting person A to person B with a clear reason to talk.
🛠 Deliverability Is the First Battle: If you’re not in the inbox, nothing else matters. That’s why we scale inboxes, protect domain health, and build the right infrastructure before sending a single email.
🎯 Incremental Wins Add Up: There’s no magic bullet. I’m always looking for 2–5% lifts in copy, list quality, or targeting—and stacking those gains over time.
💡 Know Your ICP Cold: The more clarity you have on your ideal customer profile, the easier it is to source, filter, and book meetings with the right people.
Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach—without the trial and error.
My Last $.02
Borrow the simple moves, automate the busywork, and keep your messages landing in the inbox.
Use these to spark more real conversations with the right people, without burning time or trust.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
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