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February 18th, 2026
Hey there,
Ever wish you could catch deliverability problems before you hit send and wake up to a campaign faceplant? Validity’s new agent-style tooling promises a preflight layer for rendering, compliance, and inbox placement. Meanwhile, seasonal winners are dialing down the hype, and cold email is getting stricter on infrastructure.
Take a moment to see how the common thread is simple: build systems that protect trust before you ask for attention.
In this issue:
📧 Cold Email Tip of the Day
Validity Rolls Out Agentic Email Tools For Marketers 🤖
Seasonal Email Wins When It Stops Yelling 🎄
Cold Email’s New Rules, Old Results 📬
📧 Cold Email Tip of the Day
Strip Out Internal Jargon Before Sending
What This Means: Your team might talk about “multi-touch cadences,” “data enrichment layers,” or “LTV: CAC ratios,” but your buyers might not. Stripping internal jargon means translating your shorthand into simple, externally understandable language before hitting send.
Why It Works: Jargon makes emails harder to parse and easier to ignore. When prospects see unfamiliar terms, they feel dumb or annoyed, neither of which helps you. Simple, shared language keeps them focused on the benefit rather than on decoding your vocabulary.
How To Use It This Week: Take one of your core templates and highlight every word that sounds like insider talk. Replace those with plain alternatives: “email sequence” instead of “cadence,” “follow-up workflow” instead of “nurture stream.” If a smart friend outside your industry wouldn’t get it, rewrite it.
Validity Rolls Out Agentic Email Tools For Marketers 🤖
Published: February 16, 2026
Validity launched Engage, a new AI email platform designed to prevent issues before campaigns ship. It runs four agents on every send, including Ignite and Guardian. The pitch is faster execution with fewer deliverability surprises.
Upside: Use the agents as a preflight checklist before high-stakes sends. Let Ignite flag rendering, code, and compliance risks, then use Expression to create on-brand variants. For example, generate subject line options, then send the safest version first.
Impact: Engage relies on Validity’s data network, which it says processes 2.5 billion data points daily. Validity also expanded Litmus to show inbox, spam, and tab placement across campaigns. That shift brings deliverability closer to the marketer’s daily workflow.
Seasonal Email Wins When It Stops Yelling 🎄
Published: February 18, 2026
Seasonal campaigns don't need panic-inducing subject lines to drive revenue. Foundr argues that the best performers plan weeks ahead and blend promos with value. The goal is simple: keep trust high when inbox noise peaks.
Upside: Build a calendar that balances selling with real usefulness. Aim for two value emails for every promotional send. For example, open with a behind-the-scenes story, then let the offer follow.
Impact: Shoppers delete loud pitches faster than ever. Relevance, storytelling, and basic segmentation keep messages feeling personal. Brands that build anticipation will sell more and see fewer unsubscribes.
Product Highlight:
Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai
We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.
Cold Email’s New Rules, Old Results 📬
Published: February 3, 2026
Cold email works best now when infrastructure comes first. I tell people that blasting from your primary domain is actively harmful. If your messages don't land in inboxes, great targeting and copy can't save you.
Upside: Build a sending system that protects your brand and stays within provider limits. Track reply rate, not opens, because replies confirm delivery and interest. For example, ramp volume slowly and watch for sudden drops in replies.
Impact: The channel didn't die. It just got stricter. The biggest edge is mindset, because rejection is part of the job. Teams that pair discipline with simple, direct copy will keep booking meetings.
High-Performance Cold Email That Actually Books Meetings!
Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
When inbox noise is high and filters are picky, preventing mistakes is better than recovering after a send goes sideways. Agentic checks, calmer seasonal storytelling, and disciplined outbound setups help you stay relevant without triggering unsubscribes or spam placement.
In 2026, the best email teams feel less loud and more intentional, which is exactly why they get read.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.