Deliverability Audits Are the Fastest Email Fix 🚦

Introducing the first AI-native CRM

Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.

With AI at the core, Attio lets you:

• Prospect and route leads with research agents

• Get real-time insights during customer calls

• Build powerful automations for your complex workflows

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

👉Try Attio Pro for free

December 22nd, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• B2B Email Isn’t Dead, Your Timing Is 📬

• Cold Email Gets a Reality Check 🎯

• How To Tank Your Holiday Emails in One Easy Lesson 🎄

📧 Cold Email Tip of the Day

Use Light Humor to Lower Defenses

What This Means: Most cold emails sound stiff and robotic. Light humor adds a human touch that shows you don’t take yourself too seriously, without turning the email into a stand-up routine.

Why It Works: Humor can act as a pattern interrupt and signal, “There’s a real person here.” When done well, it makes you more memorable and easier to talk to. The key is to keep it self-aware and low-risk, never at the prospect’s expense.

How To Use It This Week: Try a small line like, “Promising no 47-slide deck if we chat,” or “If this is way off, I’ll retire my career in guessing.” Use it once, not in every sentence. If a persona or industry is very formal, keep the humor extra subtle, or skip it entirely.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

B2B Email Isn’t Dead, Your Timing Is 📬

Read the full article here »

Published: December 22, 2025

B2B email still works, but only when it matches buyer intent and timing. The piece argues that blasts fail because they ignore context, readiness, and the buying committee.

Upside: Treat email as account nurture, not list volume, and you can stay useful. For example, trigger a short insight note after a target account engages with a relevant asset. Follow with role-based content for each stakeholder, not a one-size pitch.

Impact: Inbox fatigue punishes noise, so alignment with sales and content matters more. Brands that respect readiness build trust, and they move deals faster. The channel is not dying; sloppy strategy is.

Cold Email Gets a Reality Check 🎯

Watch the full episode here »

Published: January 14, 2025

Cold email succeeds when my goals are clear, and my targeting is sharp. On Growth Now Movement, I share how I went from a business exit to building an Email Outreach Company, and I break down a few of the pivots along the way, including acquiring and growing a newsletter business.

Upside: I treat outreach like a goal, not a resolution, then I measure it weekly. I start with one buyer role, write one crisp opener, and send ten focused emails. If the replies show a mismatch, I adjust the message fast.

Impact: Cold email is not dead, but sloppy blasts get ignored. My approach ties outreach to adaptability, so you can iterate without burning trust. And my digital nomad discipline is a reminder that systems beat hustle every time.

How To Tank Your Holiday Emails in One Easy Lesson 🎄

Read the full article here »

Published: December 22, 2025

A tongue-in-cheek holiday marketing post leans on “terrible tips” to spotlight factual email mistakes. It reframes familiar missteps, like blasting everyone and ignoring relevance. The lesson lands because most damage is avoidable.

Upside: Use the irony as a preflight check before your next seasonal send -- segment by recent behavior, then cap frequency for anyone who has not engaged. For example, send a gift guide to clickers, and one reminder to everyone else.

Impact: Holiday inboxes punish lazy volume and reward relevance. Teams that plan early, test, and respect attention avoid delivery hits. That restraint also sets you up for Q1, when every lead costs more.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.