Deliverability is a System, Not a One Off Fix 🧲

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December 18th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Run a Deliverability Test Before You Hit Send 📨

• From Inbox to Income: Why I Bet Big on Cold Email as a Real Growth Channel 💼

• Turn Static B2B Emails Into Interactive Sales Conversations 📧

📧 Cold Email Tip of the Day

Use Role-Specific Hooks, Not Generic Ones

What This Means: A single generic opener for CEOs, VPs, managers, and ICs usually lands flat. Role-specific hooks mean tailoring your first 1–2 lines to what that job actually owns: CEOs care about direction and runway, VPs about targets and headcount, managers about execution and systems.

Why It Works: Each persona filters emails through different priorities. When your hook speaks to the exact lever they control, they can instantly see themselves in the problem. That makes the rest of your message feel like a continuation of their internal conversations.

How To Use It This Week: Pick one persona and write three role-specific hooks: one for CEO, one for VP, one for manager. Swap just the first 1–2 lines while keeping the core body similar. Track which persona-specific version gets the most replies and keep iterating from there.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Run a Deliverability Test Before You Hit Send 📨

Read the full article here »

Published: December 17, 2025

This article argues that the most crucial step before launching any email campaign is not copy or design; it is running an email deliverability test to ensure messages will reach inboxes rather than the Promotions or spam folders. It explains how modern filters judge sender reputation like a credit score, why minor technical issues, such as broken SPF/DKIM/DMARC records or blacklist flags, can quietly tank a launch, and how tools like Warmy’s free deliverability test surface inbox placement and reputation issues before you mail thousands of subscribers.

Upside: Treating deliverability testing as a standard pre-launch step lets you fix configuration, content, and engagement risks early so more of your list actually sees what you worked so hard to create. It turns guesswork about open rates into a clearer picture of where your emails land and what you need to tweak.

Impact: For marketers, founders, and agencies, this mindset shift protects domain health over the long term and can mean the difference between a profitable campaign and one that disappears into spam for months. Getting deliverability right from the start compounds returns on every future send rather than slowly eroding your sender reputation.

From Inbox to Income: Why I Bet Big on Cold Email as a Real Growth Channel 💼

Watch the full episode here »

Published: December 17, 2025

On this episode of Your Money Matters, I joined Tammy and Skip to talk about the “unsexy” thing my whole career is built on: email. I shared how I used cold email to raise money, win Fortune 500 customers, and even find the buyer for my first startup, and how that led me to start Email Outreach Company, where we now run full-cycle email for everyone from small startups to brands like the UFC. We got into why most founders rely too much on referrals, why every serious business needs a real outbound engine, and how the game has changed now that you cannot safely spray thousands of emails from one domain without wrecking your deliverability. I also walked through how AI actually fits into this world, not as a magic replacement for humans, but as a way to personalize at scale while still sounding like a real person and respecting your buyer’s time.

Upside: When you combine strong infrastructure, the right list, and thoughtful copy, cold email becomes a reliable way to generate high-quality meetings rather than waiting for referrals or relying on luck.

Impact: If leaders treat email as a strategic channel, they can protect their domain, open new revenue streams, and build a growth engine that keeps working for them while they focus on running the business.

Turn Static B2B Emails Into Interactive Sales Conversations 📧

Read the full article here »

Published: December 17, 2025

Interactive email is moving from “nice to have” to “must have” in 2025, especially in B2B, where inboxes are more crowded than ever. Instead of sending flat newsletters and nurture drips, marketers are embedding polls, micro-surveys, calculators, and even mini product demos directly in the email, so prospects can click, answer, and explore without ever leaving their inbox.

Upside: If you are in B2B, this lets you qualify and segment people in real time based on their interactions, rather than waiting for them to fill out a landing page form. Every tap in the email can update your CRM, score intent, and trigger smarter follow-ups, which means your outbound and “marketing” emails start to feel like a guided conversation instead of a broadcast.

Impact: Done right, interactive emails deliver higher click-to-open rates, better data on what each account actually cares about, and a much warmer handoff to sales because buyers have already self-selected their interests. Over time, that means less spray-and-pray, more targeted sequences, and more meetings from the same-size list.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.