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- Email Is Not Dead, Bad Email Is the Real Problem 🔍
Email Is Not Dead, Bad Email Is the Real Problem 🔍
Adam Rosen
January 13, 2026
In partnership with
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January 13th, 2026
Hey there,
Have you ever noticed how email keeps bouncing back despite predictions that it’s the end? Even when marketing efforts are scattered across eight tools and real-time data is unavailable, a streamlined, CRM-connected email system and a carefully crafted cold outreach message can still stand out when they are targeted and well-timed.
Stay with me to see how relevance and restraint can restore email's reliability.
In this issue:
📧 Cold Email Tip of the Day
Email Still Wins When MarTech Stacks Break 📩
Cold Outreach, Big Freedom, and a Cause ✉️
EOC Turns Cold Email Into Its Own $3M Growth Engine 💼
📧 Cold Email Tip of the Day
Make a “No Homework” Promise
What This Means: Prospects dread calls that require them to prepare documents, gather data, or involve half their team. A “no homework” promise means assuring them that the call is low-prep: they can attend as they are and still gain value.
Why It Works: The mental burden of preparation often kills a meeting, not the meeting itself. Removing that hidden cost makes your request seem lighter. It also shows you will handle the heavy lifting, which is what good partners do.
How To Use It This Week: Try adding: “No prep needed on your side, I can work off what I see publicly and whatever you’re comfortable sharing live,” or “You don’t need to pull reports or bring slides, we’ll keep it simple and practical.” Then ensure the call aligns with that promise.
Product Highlight:
Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai
We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.
Email Still Wins When MarTech Stacks Break 📩
Published: January 13, 2026
Breaker is introducing TruSend to simplify complex email marketing setups. The company states that marketers currently manage about eight tools. It also highlights a gap: 40% still lack real-time data.
Upside: Reduce the number of tools, then focus your effort on targeting. Begin by linking email sends to your CRM fields and live engagement signals. For instance, trigger a follow-up only after a genuine click, not a mass send.
Impact: Email remains dominant because it is direct and measurable. Breaker reports clients achieve an average 63% open rate and a 4% click-through rate. Relevance now influences results, and volume alone will not keep you ahead.
Cold Outreach, Big Freedom, and a Cause ✉️
Published: February 6, 2025.
I run EOC, a lead generation agency focused on cold emailing. After selling my first tech startup in 2019, I now travel and build simultaneously. I believe that fear comes from spammy habits rather than the channel itself.
Upside: Start with a simple, clean list and a message you would genuinely respond to. Highlight one real problem they face, then suggest a straightforward next step. For example, identify a specific friction point and propose a brief call.
Impact: For me, outbound outreach supports freedom and giving, like feeding puppies. Tools should enable care, not replace it. Long-term trust is built through relevance, restraint, and follow-through.
EOC Turns Cold Email Into Its Own $3M Growth Engine 💼
I’ve booked over 1,000 meetings using EOC’s cold email playbook. That system has generated more than $3M in revenue and attracted enterprise brands. One executive response summed it up best: clear, personal, and tied to real problems.
Upside: I focus on building a repeatable system that’s more predictable than relying on referrals. Start with precise segmentation, then craft a one-line message that reflects their pain points. For instance, mention a stalled pipeline issue and propose a quick fix call.
Impact: Inbox gates are tougher now, so careless outreach fails fast. I combine cold email with a newsletter to establish authority and keep leads engaged. The benefit: speed -- more than half of conversations close within 10 days.
High-Performance Cold Email That Actually Books Meetings!
Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
Email remains effective because it is direct, measurable, and less vulnerable to disruption than rented channels. By reducing tool clutter and triggering follow-ups based on genuine engagement, you build trust more quickly and create a scalable pipeline that doesn't rely on luck or referrals.
Although inboxes are now more crowded, the fundamentals still hold: communicate genuinely, target the right person, and choose the right moment.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.
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