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- Why Email Marketing is Essential for Your 2025 Strategy 📧🚀
Why Email Marketing is Essential for Your 2025 Strategy 📧🚀
Inside: Key Strategies for Creating an Effective Email Marketing Calendar 📅✅
Adam Rosen
September 17, 2024
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September 17th, 2024
You’d think TikToks and Reels would make email marketing obsolete, but for Oregon-based Embold Credit Union, it’s been a goldmine.
In 2024, they sent out a series of hyper-targeted emails and saw their HELOC loans jump from 25 to 162. The kicker? That campaign brought in an eye-popping $35 million in new balances—all through smart segmentation and personalization.
It’s a reminder that, even in today’s fast-paced world, classic tools like email can still drive major results. From mastering audience segmentation to leveraging data insights for better targeting, the potential is huge.
So, as you plan for 2025, don’t overlook the power of a well-crafted email.
Let’s dive into why it should still be your go-to marketing tool and how small tweaks can lead to massive payoffs.
📰 Upcoming in this issue
Why Email Marketing Should Be at the Heart of Your 2025 Strategy 📧
My Cold Email & Sales Journey ✉️🚀
6 Tips for Building a Winning Email Marketing Calendar 📅
📈 Trending news
Why Email Marketing Should Be at the Heart of Your 2025 Strategy 📧 read the full 797-word article here
Article published: September 12, 2024
In the article "Why Email Should Be Part of Your 2025 Strategic Marketing Plan," CUInsight highlights why email marketing is still a powerhouse despite the rise of flashy social media platforms like TikTok and Instagram.
With an impressive ROI of $42 for every $1 spent, email continues to be a reliable tool for reaching and engaging audiences. From personalized product marketing to building trust with existing customers, the flexibility and cost-effectiveness of email campaigns make it an essential component of any strategic plan.
In a crowded inbox, the key is to stand out with segmented messaging and targeted communication to drive real results.
Key Takeaways:
💸 Impressive ROI: Email marketing generates $42 for every $1 spent, making it a cost-effective strategy for 2025.
📈 Personalization boosts performance: Segmented and tailored emails, like Oregon’s Embold Credit Union, saw a 7X performance increase in their HELOC emails.
📰 Build trust through content: Regular, informative emails position your brand as a trusted partner and keep you top-of-mind with customers.
📊 Highly measurable: Email campaigns provide clear insights and data, helping refine strategies and track customer behavior.
My Cold Email & Sales Journey ✉️🚀 watch the full 43-min video here
Video published: April 28, 2024
In this episode with Connie Whitman, I had the chance to share my personal experiences with cold email outreach and how I’ve built a successful business while living the digital nomad lifestyle.
I talked about the power of effective communication in sales, focusing on how understanding different styles can elevate your message. I also highlighted my approach to cold emails—how being authentic and personalized can make all the difference in engaging leads. Plus, I shared some of my favorite tools, like Instantly, which has streamlined my email list management, making it easier to focus on connecting with the right people.
I also dove into my journey of traveling while working, proving that it’s possible to see the world and grow a business at the same time, and why trust and genuine connections are at the heart of my sales strategy.
Key Takeaways:
🌍 Digital Nomad Lifestyle: I shared how traveling the world hasn’t held me back—it’s actually helped me create a more flexible and fulfilling business model.
💌 Cold Email Best Practices: Cold email still works, but it’s all about being thoughtful and personalized in your outreach to get real results.
🛠️ Streamline with Tech: I love using tools like Instantly to manage email lists and streamline my outreach efforts, so I can focus more on building connections.
🎯 Authenticity in Sales: Building genuine relationships is crucial in sales—people can tell when you’re being real, and that’s what earns their trust.
6 Tips for Building a Winning Email Marketing Calendar 📅 read the full 1,030-word article here
Article published: September 13, 2024
The article "6 Tips for Creating a Winning Email Marketing Calendar" from Martech breaks down how a well-structured email marketing calendar can keep your campaigns organized and effective throughout the year.
By focusing on optimal timing, maintaining the right cadence, and using a variety of content themes, you can avoid overwhelming your audience while still keeping them engaged. Incorporating A/B testing and tracking key insights ensures you can fine-tune your strategy for maximum impact.
The article emphasizes the importance of automation, allowing marketers to stay efficient and relevant with little ongoing effort.
Key Takeaways:
🕒 Plan ahead: Scheduling promos in advance and spacing them out prevents oversaturation and maximizes audience engagement.
📅 Balance cadence: Regular emails are important, but overloading your subscribers with too many can lead to fatigue.
💡 Leverage A/B testing: Testing different elements of your campaigns helps refine what works best for your audience.
🤖 Use automation smartly: Automated email flows keep customers engaged without constant manual input, but require regular updates to stay effective.
My Last $.02
Email marketing remains one of the most cost-effective and impactful tools for 2025. With personalized, automated content, it lets you build trust, drive sales, and stay connected with your audience—directly, without relying on social media algorithms.
In a fast-paced digital world, email gives you measurable results and a high ROI. If it's not a core part of your strategy, you're missing out on significant growth opportunities. Make email marketing central to your 2025 plan for success.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
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