Email Marketing in Turmoil šŸ“Ø

AI Automation, Apple’s Rules Rewrite, and My Global Cold-Email Journey šŸŒ

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May 16th, 2025

Hello, email marketing champions! šŸš€

Today, we’re uncovering how Instantly’s API v2 supercharges your outreach, navigating Apple’s inbox-shaking iOS update, and sharing my journey of building a global business—one cold email at a time.

šŸ“° Upcoming in this issue

  • 🧠 Cold Email Just Got Smarter: Instantly API v2 Is a Game-Changer

  • šŸ“± Apple’s iOS Update Is Crushing Email Deliverability—Now What?

  • šŸŒ How I Built a Global Business—One Cold Email at a Time

🧠 Cold Email Just Got Smarter: Instantly API v2 Is a Game-Changer

Instantly’s latest API unlocks automation that can transform your outreach—saving hours and driving real results fast.

Key Takeaways:

  • āš™ļø Automate Everything: Trigger reports, campaigns, and lead flows hands-free.

  • šŸ¤– Use Smart Agents: AI replies to objections and re-engages leads.

  • šŸ“Š Send Instant Reports: Push data to Slack or dashboards automatically.

  • šŸ” Recover Lost Leads: Follow up if someone fills out a form but doesn’t book.

šŸ“± Apple’s iOS Update Is Crushing Email Deliverability—Now What?

With Apple’s Mail changes rewriting the rules, your open rates and inbox placement are taking a hit. Here’s how to stay ahead of the chaos.

Key Takeaways:

  • 🚫 AI Kills Preheaders: Apple now replaces your preview text with auto-generated summaries.

  • šŸ“Ø Tabs Hide Your Emails: Promotions and updates are auto-sorted out of the primary inbox.

  • šŸ” Open Rates Are Toast: Privacy changes make it harder to track engagement accurately.

  • āœ… Adapt with Strategy: Focus on clicks, authentication, and strong CTAs to stay effective.

šŸŒ How I Built a Global Business—One Cold Email at a Time

From working 7 days a week in a Boston office to sending millions of emails while traveling the world, cold email has powered everything I’ve built—and it still works better than people think.

Key Takeaways:

  • āœ‰ļø Cold Email Built My Business: I’ve used it to land clients, raise funding, even sell my first company.

  • šŸŽÆ Targeting Is Everything: Success comes from emailing the right people—not blasting the wrong ones.

  • šŸ” Deliverability Matters: If you're not doing A–Z right, your emails won’t even hit inboxes.

  • šŸŒ Work Anywhere Is Real: I run my company from Europe, Hawaii, and everywhere in between—this life is possible.

Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach—without the trial and error.

My Last $.02

Smarter automation, inbox-savvy strategies, and targeted cold email can save you hours, keep your messages landing, and power real growth no matter where you are in the world.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

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