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Email Marketing in Turmoil šØ
AI Automation, Appleās Rules Rewrite, and My Global Cold-Email Journey š
Smarter Sales Starts with Voice AI
AI SaaS Smartcat boosted answered calls by 24%, reactivated 15% more leads, and cut booking costs by 70%āall by deploying Synthflow Voice AI Agents. Automated calls and let their sales team focus on closing deals, not chasing leads.
This case study breaks down Smartcatās strategy and results, offering practical guidance for teams like yours looking to scale outbound efforts, reduce costs, and turn more conversations into conversions.
Click below to read their story and get the full guide.
May 16th, 2025
Hello, email marketing champions! š
Today, weāre uncovering how Instantlyās API v2 supercharges your outreach, navigating Appleās inbox-shaking iOS update, and sharing my journey of building a global businessāone cold email at a time.
š° Upcoming in this issue
š§ Cold Email Just Got Smarter: Instantly API v2 Is a Game-Changer
š± Appleās iOS Update Is Crushing Email DeliverabilityāNow What?
š How I Built a Global BusinessāOne Cold Email at a Time
š§ Cold Email Just Got Smarter: Instantly API v2 Is a Game-Changer

Instantlyās latest API unlocks automation that can transform your outreachāsaving hours and driving real results fast.
Key Takeaways:
āļø Automate Everything: Trigger reports, campaigns, and lead flows hands-free.
š¤ Use Smart Agents: AI replies to objections and re-engages leads.
š Send Instant Reports: Push data to Slack or dashboards automatically.
š Recover Lost Leads: Follow up if someone fills out a form but doesnāt book.
š± Appleās iOS Update Is Crushing Email DeliverabilityāNow What?

With Appleās Mail changes rewriting the rules, your open rates and inbox placement are taking a hit. Hereās how to stay ahead of the chaos.
Key Takeaways:
š« AI Kills Preheaders: Apple now replaces your preview text with auto-generated summaries.
šØ Tabs Hide Your Emails: Promotions and updates are auto-sorted out of the primary inbox.
š Open Rates Are Toast: Privacy changes make it harder to track engagement accurately.
ā Adapt with Strategy: Focus on clicks, authentication, and strong CTAs to stay effective.
š How I Built a Global BusinessāOne Cold Email at a Time

From working 7 days a week in a Boston office to sending millions of emails while traveling the world, cold email has powered everything Iāve builtāand it still works better than people think.
Key Takeaways:
āļø Cold Email Built My Business: Iāve used it to land clients, raise funding, even sell my first company.
šÆ Targeting Is Everything: Success comes from emailing the right peopleānot blasting the wrong ones.
š Deliverability Matters: If you're not doing AāZ right, your emails wonāt even hit inboxes.
š Work Anywhere Is Real: I run my company from Europe, Hawaii, and everywhere in betweenāthis life is possible.
Struggling to land real meetings from cold email? You're not aloneāand you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, weāve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachsādriving over $5 million in revenue, all through cold email.
Hereās your chance to finally win at cold outreachāwithout the trial and error.
My Last $.02
Smarter automation, inbox-savvy strategies, and targeted cold email can save you hours, keep your messages landing, and power real growth no matter where you are in the world.
Until next time, happy emailing!
Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
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