Email Marketing Pitfalls to Watch Out For ⚠️

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November 5th, 2024

Hey there, email marketing pros! 🚀

Today, we're revealing the unfiltered truths and overlooked secrets that can skyrocket your email marketing results. We’re talking about mistakes that even seasoned pros make—and how to fix them before they derail your success.

Dive into lessons from experts who’ve turned email into a goldmine, achieving business wins and personal freedom in ways you might not think possible.

Are you ready to stop playing it safe and start playing to win? Let’s get into it!

📰 Upcoming in this issue

• 7 Costly Email Marketing Mistakes and How to Fix Them 📧

• How Cold Emails Let Me Work & Explore the World 🌍

• Mastering Email Marketing: Tips That Will Revolutionize Your Strategy ✉️

7 Costly Email Marketing Mistakes and How to Fix Them 📧 watch the full 37-min video here

Video published: November 5, 2024

In Jason Moss’s latest video, he tackles the often-overlooked errors in email marketing that could be draining your business of potential clients and income. Drawing from his experience generating over a million dollars through coaching, consulting, and online courses, Moss shares the top seven mistakes — and their solutions — to help boost your email strategy.

The first mistake? Treating emails as a one-way street. Moss emphasizes the power of making emails a conversation, fostering connection, and gaining insights into audience behavior. He also discusses the importance of compelling subject lines, a single call to action, and avoiding overly polished newsletter formats that scream “marketing.”

Among his most unconventional tips: email frequently and prioritize authenticity over perfection.

These insights aren’t just tweaks; they could reshape how your audience perceives your brand and respond to your offers.

Key Takeaways:

• 🔄 Make it Interactive: Treat email as a two-way conversation to build relationships and gain invaluable audience feedback (1:30).

• 📝 Subject Line Matters: The best email content is wasted if the subject line doesn’t spark curiosity (6:48).

• 📈 One Clear Action: Simplify your emails with one specific call-to-action to avoid reader overwhelm (10:28).

• 📨 Email More, Not Less: Increase frequency to strengthen audience relationships and create true fans (20:05).

How Cold Emails Let Me Work & Explore the World 🌍 watch the full 22-min video here

Video published: April 10, 2024

When I joined John Lee Dumas on Entrepreneurs on Fire, I opened up about how mastering cold email didn’t just grow my business — it redefined my life. After selling my first tech startup in 2019, I embarked on a global journey, running my lead generation agency from places like Florence and the Amalfi Coast.

But why cold email? It’s simple: every business lives or dies by its sales pipeline. Cold email helped me land big clients like Amazon and Goldman Sachs, all without hefty marketing budgets or insider connections. Yes, it’s a crowded space, and spam filters can be fierce, but by learning the nuances — personalized outreach, domain setups, and AI-assisted content — I turned cold email into a money-making powerhouse.

The biggest takeaway? You don’t have to choose between building a successful business and living the life you dream of. I’m proof you can have both.

Key Takeaways:

• ✉️ Cold Email Mastery: Over 60% of my clients come from well-crafted cold emails.

• 🌴 A Global Office: I’ve run my business while sipping espresso in Italy, breaking the mold of the 9-to-5 grind.

• 🛡️ Navigating Challenges: From domain setup to using AI, strategic personalization keeps my emails out of spam folders.

• 💰 Client Wins: One client I worked with saw over $1 million in sales, all from cold email outreach.

Mastering Email Marketing: Tips That Will Revolutionize Your Strategy ✉️ watch the full 26-min video here

Video published: November 4, 2024

On the latest episode of The Legacy Podcast, hosted by Legacy Wealth, marketing expert Nick Burton revealed transformative email marketing strategies alongside the show’s host. With a proven track record that includes acquiring over 6,000 properties and raising more than $150 million through private investments, this wasn’t just theory — this was a masterclass on making email marketing work for any business.

Nick, known for his expertise in both warm and cold email outreach, shared the secrets behind building and managing an email list that generates results. From the intricacies of warming up new email domains to avoid spam filters, to using AI-powered tools to personalize each email for maximum engagement, he broke down the techniques that separate successful campaigns from forgettable ones.

For entrepreneurs aiming to level up their client acquisition, fundraising, or lead generation strategies, this conversation is essential. It’s packed with actionable insights that can transform an email list from a passive database into a powerful tool for consistent growth.

Key Takeaways:

• 🌐 Rethinking Cold Email: Learn how to build a cold email list that engages without harming your sender reputation.

• 🔧 The Right Tools: Discover the tech essentials, like instantly.ai for managing campaigns and NeverBounce for cleaning contacts to ensure deliverability.

• 🚀 Essential Warm-Up: Nick emphasized why warming up email domains is non-negotiable to prevent ending up in spam folders.

• 🎁 Valuable Lead Magnets: Strategies like offering free deal calculators or exclusive webinars to entice cold contacts into opting in and becoming part of the warm list.

My Last $.02

Email marketing isn’t just another business checkbox—it’s a make-or-break tool that sets thriving brands apart from those lost in the noise. The actions you take now can revolutionize how your audience engages with you, driving loyal clients and explosive growth. It’s time to reimagine your strategy, avoid costly pitfalls, and harness the power of emails that don’t just get opened but get results. Don’t let these insights slip through your fingers—your future success starts now.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com