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February 16th, 2026
Hey there,
Ever look at your inbox and think, how is email still getting bigger every year? Billions of people use it, and hundreds of billions of messages are sent daily. As spam crowds the channel, filters lean harder on engagement and whether your words sound like you.
Take a moment to see why the new advantage is relevance, clean infrastructure, and a voice that feels human.
In this issue:
📧 Cold Email Tip of the Day
Email Is Bigger Than Ever, Your Inbox Proves It 📈
Let AI Draft, But Keep Your Voice 📨
Cold Email Is Back, And It’s More Technical Than Ever 📩
📧 Cold Email Tip of the Day
Write From the Assistant’s Perspective When It Fits
What This Means: For very senior prospects, it can sometimes be more effective to write as the assistant or ops partner rather than the founder or AE. Writing from the assistant’s perspective means framing the email as “I’m reaching out on behalf of {leader}” with a clear, practical purpose.
Why It Works: Executives are used to gatekeepers. A note from one professional assistant to another can feel more familiar and operational. It lowers the “sales pitch” vibe and positions the conversation as scheduling logistics for something their boss may care about, rather than a cold pitch to be ignored.
How To Use It This Week: For C-level targets, try a version like: “Hi {FirstName}, I help {YourLeader} evaluate a few select tools for {area}. We saw {signal} at {Company} and wondered whether a quick comparison chat would be useful. If you prefer, I’m happy to coordinate through your EA as well.” Keep it short and respectful.
Email Is Bigger Than Ever, Your Inbox Proves It 📈
Published: February 14, 2026
Email use continues to climb, with 4.73 billion users projected in 2026. Daily traffic reached about 376.4 billion messages in 2025. Gmail dominates, and spam still accounts for nearly half the flow.
Upside: Use the numbers to set realistic goals and tighten testing. Aim for steady gains in opens, clicks, and replies. For example, send weekly newsletters; they tend to have higher open rates.
Impact: Scale makes email durable, but it also raises the noise floor. Relevance and list quality determine who survives filters. Treat every send like a trust test, not a broadcast.
Let AI Draft, But Keep Your Voice 📨
Published: February 12, 2026
Google is baking Gemini into Gmail, and email is entering a new era of filtering. Liviu Tanase says speed is not the key to winning. Generic language can hurt engagement and inbox placement.
Upside: Use automation to structure, then rewrite with your own judgment. Strip tired phrases and replace them with sharp, specific lines. For example, read the draft aloud, then cut anything you would not say.
Impact: Engagement signals now determine whether your message is seen. If your emails feel mass-produced, people ignore them faster. Brands that protect their tone will maintain trust and reach.
Cold Email Is Back, And It’s More Technical Than Ever 📩
Published: January 5, 2026
Cold email can outperform social because it stays one-to-one. I call this the golden age if you do it right. Most people fail on infrastructure, not intent.
Upside: Protect your core domain and treat outbound like a system. Set up dedicated sending domains, keep volume per inbox low, and track replies. For example, aim for steady tests in the hundreds, not five sends.
Impact: Better tools now enable personalization that still feels real at scale. That same power also makes it easier to cut corners and flood inboxes. The winners respect attention, stay patient, and earn trust, line by line.
High-Performance Cold Email That Actually Books Meetings!
Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
Scale makes email durable, but it also raises the noise floor, so list quality and trust determine who gets seen. AI can help you draft faster, yet generic language and sloppy outbound systems can quietly tank engagement and inbox placement.
In 2026, the emails that win are those that feel personal, land cleanly, and earn attention line by line.
Until next time, happy emailing!
Adam
Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.