Email Marketing Revolution: End "Do You Want to Hear From Us" Emails 🚫

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February 20th, 2025

Hello, email marketing champions! 🚀

Today, we're shaking up the world of email marketing. We’re diving into why those outdated "Do You Want to Hear From Us" emails need to go, exploring how a fresh take on cold emailing can still win big, and revealing how AI is transforming messages into personal conversations.

Get ready for insights that could change the way you connect with your audience.

📰 Upcoming in this issue

• Why the ‘Do You Want to Hear From Us’ Email Needs to Die—Now 📩 

• Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧

• Automate Your Email Marketing Like a Pro with AI 🤖

Why the ‘Do You Want to Hear From Us’ Email Needs to Die—Now 📩 read the full 1,470-word article here

Article published: February 19, 2025

Marketers, it’s time to face the music: those so-called “re-engagement” emails are doing more harm than good.

In this MarTech article, Ryan Phelan delivers a no-holds-barred rant on why the “Do You Want to Hear From Us?” email is an outdated, ineffective, and downright annoying practice.

The biggest issue? Brands are using flawed metrics—like open rates—to gauge engagement, completely missing the bigger picture. Just because a customer hasn’t opened an email doesn’t mean they’re disengaged. Maybe they’re seasonal buyers, or maybe they just don’t need your product right now.

Instead of sending intrusive re-opt-in emails, brands should focus on real engagement signals like browsing behavior, purchases, and website visits. Because let’s be honest—if a customer wants to hear from you, they’ll show you in better ways than opening a random email at 5:30 AM before their first cup of coffee.

Key Takeaways:

• 🔍 Open rates are a weak metric for engagement: Thanks to Apple’s Mail Privacy Protection, many “opens” are auto-generated, making this metric unreliable for measuring real customer interest.

• 📧 Not every email is a masterpiece: Marketers assume their emails are must-reads, but most customers don’t check them religiously—especially for seasonal products.

• ⏳ Timing matters more than you think: Sending re-engagement emails early in the morning? Bad move. Customers aren’t making major shopping decisions before caffeine kicks in.

• ⚙️ Audit your automations regularly: If your re-engagement program relies on outdated data, it’s time for an overhaul. Customers expect brands to actually know them.

Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧 watch the full 21-min video here

Video published: August 13, 2024

Let’s get one thing straight—cold email still works.

I’ve built multiple businesses using it, landed deals with Bank of America, Amazon, and Apple, and even found the buyer for my last startup—all through cold email.

But here’s the catch: cold email today is a completely different game.

Google, Yahoo, and Microsoft have cracked down hard, blocking more emails than ever before. If you’re not setting up your infrastructure right, your emails are never even making it to inboxes.

The good news? I’m sending over a million emails a month, and my team is booking more sales meetings than ever. You just have to follow the new rules—from using multiple domains to crafting short, high-converting emails.

If you think cold email is dead, I promise you—it’s not. You just need to do it the right way.

Key Takeaways:

• 🔍 Cold email still works—but not like it used to: Email providers have stricter spam filters, making proper infrastructure setup essential (4:16).

• 📧 Short, structured emails convert best: The best-performing emails follow a five-line format: Purpose → Problem → Solution → Social Proof → Call to Action (7:22).

• ⏳ Sending limits matter: Stick to 20 emails per inbox per day to avoid getting flagged as spam. If you need more, set up multiple inboxes (6:27).

• ⚙️ Personalization is everything: AI is flooding inboxes, but hyper-personalized emails still stand out. Tools like Clay.com can automate this at scale (8:20).

Automate Your Email Marketing Like a Pro with AI 🤖 read the full 540-word article here

Article published: February 17, 2025

Email marketing can feel like shouting into the void—but AI and personalization tools are here to change that.

This T2Conline article dives into the game-changing power of AI in email automation, turning generic blasts into hyper-personalized messages that actually get read.

AI handles time-consuming tasks, refines email deliverability, and ensures that every message feels tailor-made for its recipient. Tools like Clay dig deep—pulling in details from LinkedIn, job titles, and user interactions—to craft emails that feel less robotic and more human.

And the best part? AI-powered sequences automatically follow up at just the right time, increasing engagement without the manual work.

If you’re still manually sending emails, you’re doing it wrong—AI is here to help you work smarter, not harder.

Key Takeaways:

• 🤖 AI saves time and effort: Automate repetitive tasks so you can focus on growing your business instead of sending endless emails.

• 🎯 Hyper-personalization boosts engagement: AI gathers real-time insights to send highly targeted messages, making generic emails a thing of the past.

• 📬 Better deliverability means more visibility: AI optimizes subject lines, send times, and domain health to keep emails out of spam folders.

• 📊 Data-driven decisions drive conversions: AI tracks key metrics so you can refine your strategy and keep engagement high.

My Last $.02

In an era of relentless competition for attention, your approach to email can set you apart.

By ditching old habits and embracing new strategies, you’re not just sending emails—you’re creating meaningful connections that drive real results.

Thanks for reading, and here’s to transforming your email game into a true conversation starter.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com