Email Marketing Tricks You Haven't Tried Yet 💌

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November 12th, 2024

Hello, email marketing champions! 🚀

In this edition, we're revealing the Klaviyo hacks top marketers keep secret, proving why cold email is still the ultimate conversion weapon, and uncovering the best platforms to revolutionize your email game.

Ready to crush your competition and dominate the inbox? Let’s dive in!

📰 Upcoming in this issue

• Unlock Hidden Klaviyo Hacks for More Revenue 💰

• The Truth About Cold Email: Why It’s Still a Game-Changer 🎯

• 90% of Email Platforms Reviewed: The Top 6 for Small Businesses 📧

Unlock Hidden Klaviyo Hacks for More Revenue 💰 watch the full 7-minute video here

Video published: November 11, 2024

Think you’ve done it all in email marketing? Think again. Emiel Dingemans from Magicianly spills the secrets in “5 Klaviyo Email Marketing Tricks You Haven't Tried Yet.” These aren’t just tweaks—they’re proven strategies that helped his clients rake in millions.

Why is this important? Many brands settle for generic email blasts and pretty designs, hoping for magic. Emiel’s tricks cut through the noise, leveraging personalization, segmentation, and strategy to drive serious results. Imagine a simple change, like resending a welcome email to non-openers with a different subject line, doubling your engagement. Or using plain text emails to build trust and escape spam filters. These aren’t your average “tips”—they’re game changers.

From refining your sender name to laser-targeting high-intent prospects, Emiel shows you how to elevate every email you send. Don’t settle for good when your Klaviyo campaigns can be exceptional.

Key Takeaways:

• 🔄 Resend to Non-Openers: Boost engagement by resending emails to non-openers with a new subject line—especially effective in welcome and abandonment flows.

• 👤 Personalized Sender Names: Swap your brand’s name for a real person’s—like “Alex at BrandX”—to add a personal touch and improve open rates.

• 🎯 Target High-Intent Prospects: Identify visitors who show interest but haven’t converted. Hit them with targeted offers to seal the deal.

• ✉️ Use Plain Text Emails: Skip the flashy design sometimes. Plain text feels genuine, boosts deliverability, and breaks the pattern of typical marketing emails.

• 💸 Split Abandonment Series: Treat first-time buyers differently. Offer tailored incentives while holding back discounts for repeat customers.

The Truth About Cold Email: Why It’s Still a Game-Changer 🎯 watch the full 22-minute video here

Video published: August 13, 2024

I had the pleasure of joining the "21st Century Entrepreneurship Podcast" with Martin Pisarik to answer a question I hear constantly: Is cold email dead? Spoiler alert: No, it’s not. But it’s definitely not what it used to be.

In my chat with Martin, I shared how cold email was the secret sauce behind my journey—from landing major clients like Amazon and Disney with my first tech startup, to raising funds, forming partnerships, and even selling my company. Now, as the founder of Email Outreach Company, I’ve seen firsthand how cold email can still book meetings, drive sales, and build connections—if you know the rules of the game.

And that’s the catch: Today’s cold email game is more complex than ever. If you’re still treating it like it’s 2018, you’re going to miss out. Email providers have cracked down, AI has changed the landscape, and you need a sharp strategy. In our conversation, I break down the infrastructure you need (like multiple domains and email accounts), the art of crafting concise and compelling copy, and why personalization isn’t optional anymore—it’s mandatory.

I’m here to tell you cold email can still be a goldmine—but only if you respect the hustle.

Key Takeaways:

• ✉️ Cold Email Isn’t Dead: Done correctly, it can build connections, book meetings, and drive sales better than ever.

• ⚙️ Master Your Setup: Proper infrastructure—multiple domains, accounts, and backend settings—is crucial to avoid spam filters.

• 📝 Simple Copy Wins: Use a straightforward structure: purpose, problem, solution, social proof, and a one-line ask.

• 🤖 Hyper-Personalization is a Must: Leverage tools like Clay to make every email feel custom and relevant to your recipient.

90% of Email Platforms Reviewed: The Top 6 for Small Businesses 📧 watch the full 5-minute video here

Video published: November 12, 2024

After combing through countless email marketing platforms, Arachna Kid has done the legwork to save small businesses from the dreaded “platform-switching” trap. In the video, "90% of the market ANALYZED: here’s the 6 BEST email marketing PLATFORMS (small businesses)," Arachna Kid cuts through the noise to highlight six top-performing platforms, explaining who each one is best suited for.

Selecting the wrong platform can lead to frustration and wasted resources. To help businesses make the right choice, Arachna Kid dives deep into each tool’s strengths and weaknesses, focusing on what small businesses need most. For example, ClickFunnels stands out as a robust all-in-one option, while Brevo delivers sleek email automation and a more streamlined experience. Flodesk caters to creative entrepreneurs with its simple and budget-friendly approach, and MailerLite balances usability with powerful automation features—earning Arachna Kid's personal recommendation.

Whether you need complex automation, straightforward email campaigns, or a comprehensive marketing solution, this list is tailored to ensure you make an informed decision and stop wasting time on tools that don’t deliver.

Key Takeaways:

• 🛠️ ClickFunnels & Brevo: All-in-one functionality vs. focused email tools—decide what best fits your workflow.

• 💸 Budget-Friendly Options: Flodesk offers flat-rate pricing ideal for creatives, while MailerLite blends simplicity with strong automation features.

• 🔄 Strong Automation Needs: Platforms like Simples provide complex automation but come with a steeper learning curve.

• 🏆 Top Recommendation—MailerLite: Easy to use, strong integrations, and a high customer satisfaction rate make it great for small businesses.

My Last $.02

Real results don’t come from blending in—they come from breaking through. With hidden email tricks, strategic cold outreach, and the perfect tools, you’ll cut through noise, boost engagement, and lead the pack.

It’s time to turn ordinary into extraordinary and make every email count. Let’s do this!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com