- Cold Email Marketing
- Posts
- Email + Newsletter = 60+ Sales Meetings
Email + Newsletter = 60+ Sales Meetings
See how this HR tech brand went from zero to 32,000 subscribers.
You’re invited to the world’s largest email marketing conference.
Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.
What you can expect:
Keynote Speakers: Nicole Kidman, Amy Porterfield & more!
The latest digital trends in email marketing & how to increase performance.
Networking opportunities - each day!
Dj’s, dance contests (judged by Lance Bass, yes for real), breaking world records & MORE!
Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!
September 22nd, 2025
Hello, email marketing champions! 🚀
Today, I’m keeping it simple and useful. This edition will show you how SelectSoftware Reviews went from zero to 32,000 readers in nine months while booking more than 60 qualified meetings.
You’ll see the exact mix of targeting, copy, and cadence that turns clicks into meetings and subscribers into a durable audience.
📰 Upcoming in this issue
📬 How EOC Helped SSR Book 60+ Sales Meetings and Build a 32K-Strong Newsletter
✉️ The Cold Email Blueprint That Actually Works
🌍 Building a Cold Email Business While Traveling the World
📬 How EOC Helped SSR Book 60+ Sales Meetings and Build a 32K-Strong Newsletter

What happens when you combine smart targeting with personalized cold emails and a fresh newsletter strategy? For SelectSoftware Reviews, the answer was explosive growth in both pipeline and subscribers.
Key Takeaways:
📈 Subscriber Surge: Built a high-engagement newsletter from 0 to 32,000+ readers in 9 months
📅 Meetings That Matter: Secured 60+ qualified meetings with HR decision-makers in less than a year
📬 Cold Outreach That Clicks: Used personalized, multi-step messaging to boost replies and close more calls
🔁 Always Optimizing: Weekly data reviews fueled constant tweaks to messaging and targeting for better results
✉️ The Cold Email Blueprint That Actually Works

See why cold emailing isn’t dead; in fact, with the right strategy it’s still one of the most effective ways to reach prospects. This latest guide lays out what works (and what doesn’t), from writing subject lines people open to sending follow-ups that don’t annoy. If you want cold outreach to pull its weight, this one’s for you.
Key Takeaways:
✅ CRiSP Essentials: Clear value, Relevance, Segmentation, Personalization… that’s your foundation.
🎯 Goal-setting with Purpose: Use SMART goals (specific, measurable, relevant, time-bound) instead of vague aims like “get more leads.”
👥 Know Your Ideal Customer Profile (ICP): Dig into job titles, industry, pain points, location, etc. The more you know, the better your emails land.
🕒 Follow-up & Timing Matter: Send 2‑3 follow ups spaced 3‑5 business days. Avoid long email bodies. Brief + well‑timed messages win.
🌍 Building a Cold Email Business While Traveling the World

From Florence to Frankfurt, I’ve been running my business full-time while living in places most people only visit on vacation.
I sat down with The Brad Weisman Show to share how I’ve grown my companies using cold email -- no big ad budgets, no warm lists, just smart systems and consistent execution.
We covered everything from scaling outreach to why the inbox game just got a lot harder (and better).
Key Takeaways:
✉️ Cold Email That Works: I used cold email to get my first investor, 100,000 student orgs, and big-name clients like Amazon and Goldman Sachs
🔒 The Inbox Just Got Tougher: Spam filters are tighter, but that’s good. It cleared out the noise and gave real pros a lane to win
🧳 Work + Travel, No Trade-Off: I’m growing my business from Germany, Italy, Hawaii, and beyond; and getting more done than ever
📬 200K+ Readers & Growing: I bought and scaled The Nomad Cloud, a newsletter for remote workers and founders building on the go
Struggling to land real meetings from cold email? You're not alone -- and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs -- driving over $5 million in revenue, all through cold email.
Here’s your chance to finally win at cold outreach… without the trial and error.
My Last $.02
This is about saving time, protecting deliverability, and growing revenue without waste. Clear value, tight segmentation, and well-timed follow-ups lower risk and keep you out of the spam folder. Nail the fundamentals, and your reputation and pipeline both rise.
Until next time, happy emailing!
Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.
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