Email Tips to Tap Into the Holiday Spending Boom 📧

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November 25th, 2024

Hello, email marketing champions! 🚀

With the holiday rush in full swing, there’s no better time to level up your email strategy. Did you know shoppers spend 138% more when buying through email?

Today, we’re diving into powerful hacks to maximize your holiday sales, cold email secrets that can transform your outreach, and 35 creative campaign ideas to keep your subscribers engaged and buying.

Ready to make every email count? Let’s get started!

📰 Upcoming in this issue

• Shoppers Spend 138% More via Email: 9 Hacks to Maximize Your Holiday Sales 💌

• From Cold to Bold: How I Turn Emails Into Lead-Generating Machines ✉️

• Unlock 35 Game-Changing Email Campaign Ideas for E-Com & CPG Brands ✉️

Shoppers Spend 138% More via Email: 9 Hacks to Maximize Your Holiday Sales 💌 read the full 1,215-word article here

Article published: November 25, 2024

Ready to turn your email list into a cash machine this holiday season? Shoppers who buy via email spend a jaw-dropping 138% more than those who don’t—and Entrepreneur’s Liviu Tanase shares 9 powerful hacks to help you capture that spending spree.

From crafting subject lines that demand attention to leveraging countdown timers for added urgency, this guide breaks down the science of high-converting holiday emails. Want to avoid the spam folder? It’s all about scrubbing your list, pacing your email volume, and making the most of automation.

And don’t forget: 2024 is shaping up to be the most mobile holiday shopping season ever, so your emails need to shine on every screen. It’s not just about sending more emails—it’s about sending smarter ones.

Key Takeaways:

• 📈 Plan now or pay later: Nearly 46% of shoppers start holiday buying before November—launch your campaigns early to stay ahead.

• ✨ Automation drives conversions: Emails like cart abandonment and back-in-stock reminders convert 40% of clickers into buyers.

• 📱 Mobile is king: Adobe predicts $128.1 billion in mobile spending this season—test your emails across devices to avoid costly glitches.

• ⏳ Create urgency: Subject lines like “Last Chance” paired with countdown timers can skyrocket your open and conversion rates.

From Cold to Bold: How I Turn Emails Into Lead-Generating Machines ✉️ watch the full 24-min video here

Video published: May 14, 2024

When Shawn Rhodes invited me to join his Bulletproof Selling podcast, I knew we’d be tackling one of the most misunderstood—and underestimated—tools in sales: cold email. As the founder of Email Outreach Company, I’ve helped send over 20 million cold emails, and in this interview, I broke down my battle-tested system for turning cold emails into booked meetings.

The truth? Cold email is far from dead, but the game has changed dramatically. Gone are the days when you could send one generic email to thousands of prospects and hope for the best. Today, success in email requires a thoughtful blend of precision, personalization, and persistence.

I walked Shawn through the exact strategies I use with clients, from setting up multiple domains to avoid spam filters to crafting hyper-relevant messages using AI tools like Clay and ChatGPT. If you’re tired of sending emails that get ignored or lost in the shuffle, this episode is your blueprint for making email a high-performing part of your sales process.

Key Takeaways:

• 🛠 Start with the right foundation: Protect your email deliverability by using multiple domains and limiting sends to 20 emails per day per inbox.

• 🤖 AI is your ally: Tools like Clay and ChatGPT allow you to personalize emails at scale—without wasting time on repetitive tasks.

• 🔁 Follow-up is everything: It takes an average of 4 emails to book a meeting, so I use a 6-9 email sequence to keep prospects engaged without being pushy.

• 🐾 Get creative to boost engagement: One of my favorite tactics? Donating dog food for every email reply. It’s a small, thoughtful touch that gets people responding.

Unlock 35 Game-Changing Email Campaign Ideas for E-Com & CPG Brands ✉️ watch the full 34-min video here

Video published: November 23, 2024

Ready to transform your email marketing? In "35 Email Campaign Ideas Every E-Com/CPG Brand Can Use," Anthony Ridley-Rodriguez unpacks a treasure trove of innovative email ideas designed to captivate, convert, and keep your audience coming back for more. Whether you’re battling inbox fatigue or running out of fresh ideas, this video is your roadmap to crafting campaigns that actually deliver results.

Anthony dives into strategies that go far beyond the tired “20% off” trope. Think Before-and-After Stories that wow customers, Myth-Busting Emails to tackle misconceptions, and Seasonal Hooks that tie your products to what customers care about right now. From trust-building tactics to engagement boosters, every campaign is packed with creative potential to turn subscribers into loyal buyers.

Whether you’re an email pro or just getting started, these 35 ideas are designed to elevate your approach and maximize ROI.

Key Takeaways:

• 🚀 Product Stories That Sell: Use campaigns like Product Breakdowns and Before & After Visuals to turn features into must-have benefits.

• 🔗 Emotionally Connect with Your Audience: Engage with Seasonal Emails or Mythbusters to tie your brand into customers’ daily lives and values.

• 🏆 Build Instant Credibility: Let your email shine with Press Features and Customer Review Spotlights to establish trust and authority.

• 🎁 Rethink Promotions: Move beyond discounts with creative ideas like Gift-with-Purchase Offers or Tiered Discounts to keep customers intrigued.

My Last $.02

Email is more than a marketing tool—it’s your secret weapon to drive sales, foster loyalty, and stand out in crowded inboxes. Whether you’re capitalizing on the holiday spending surge, crafting irresistible cold emails, or exploring fresh campaign ideas, these strategies can redefine how you connect with your audience.

Because the right email isn’t just read—it builds trust, sparks action, and drives results. Let’s make this season one for the record books!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com