Holiday Email Campaigns That Actually Work: Insights From Top Marketing Leaders 🎄

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December 10th, 2024

Hello, email marketing champions! 🚀

We’re diving into the strategies that transform ordinary emails into extraordinary results.

From holiday campaigns that cut through the noise to cold email techniques driving seven-figure success, we’re uncovering the secrets top marketers use to stand out. If you’re ready to turn your inbox into a powerhouse of engagement and opportunity, you’re in the right place.

Let’s unlock the magic together!

📰 Upcoming in this issue

• Cracking the Holiday Email Code: How Top Marketers Made Magic Happen ✨

• Make 7-Figures a Year from Cold Emails—Here’s How I Do It 💼

• Why Email Marketing Isn’t Working for Your B2B Company (And How to Fix It) 📩

Cracking the Holiday Email Code: How Top Marketers Made Magic Happen ✨ read the full 1,207-word article here

Article published: December 9, 2024

Holiday email campaigns can feel like shouting into the void—but not for these marketing pros. In “Marketing Leaders on Their Best Holiday Email Campaign” from Raconteur, three experts share their brilliant (and wildly effective) strategies for cutting through the seasonal noise. Spoiler alert: It’s not about flashy discounts—it’s about authenticity, timing, and storytelling that hits home.

From turning a simple email into a 40% sales boost to making small businesses shine brighter than big-budget giants, these stories will inspire you to rethink your holiday marketing approach. Because let’s face it, in a sea of “Buy Now!” emails, standing out means offering something real.

Key Takeaways:

• 🎯 Don’t sell, serve: Styrkr ditched the hard sell, focusing on tips and stories—and saw traffic soar by 60% during peak season.

• 🧢 Small wins big: Stormy Kromer leveraged heartfelt brand ambassadors and their small-business story to thrive during a discount-heavy weekend.

• 🌍 Education sells: Naturepedic educated customers on organic living while revamping affiliates, leading to higher conversions and loyalty.

Make 7-Figures a Year from Cold Emails—Here’s How I Do It 💼 watch the full 43-min video here

Video published: September 11, 2024

When I joined the Niche Pursuits Podcast, I broke down how I built a cold email outreach agency that serves Fortune 500 clients like Amazon and Goldman Sachs—all while generating 7-figures annually. My journey? It’s been about leveraging smart systems, evolving strategies, and personalized outreach to transform cold emails from “junk folder fodder” into a reliable lead-gen powerhouse.

Today, my company sends over 1M cold emails every month, managing campaigns across 40+ domains per client. I shared exactly how my team has adapted to stricter deliverability rules, why personalization (not spam) drives results, and how we use AI tools like Clay to tailor messages as if we spent hours researching each prospect. Whether you’re a startup, service provider, or a business looking for new growth levers, this is the roadmap to success in 2024 and beyond.

Key Takeaways:

• ✉️ More accounts = better results: We use 40-100 domains and hundreds of inboxes per client. Sending just 20 emails/day/inbox keeps deliverability sky-high.

• 🐶 Winning goodwill works: I include a PS in emails: “We’ll donate 5 bowls of dog food for every reply (yes, even negative ones).” It boosted response rates and engagement.

• 🤖 AI makes personalization scalable: With tools like Clay, we create messages that feel hyper-relevant to prospects, even at scale.

• 📊 Measure what matters: If you’re getting 1 positive reply per 1,000 emails, you’re doing great. Track results, adjust copy, and focus on real conversations.

Why Email Marketing Isn’t Working for Your B2B Company (And How to Fix It) 📩 watch the full 7-min video here

Video published: December 8, 2024

In his latest video, Kevin M. Downey, founder of a B2B email marketing agency, dives into why so many companies struggle with email marketing—and how to fix it. With over 100 million emails sent and experience auditing the email setups of 250+ companies, Kevin uncovers the most common mistakes and shares actionable strategies for success.

Kevin explains that most companies fail due to a mix of poor infrastructure, overreliance on CRMs for email, and ineffective approaches like newsletter blasts or automated sequences. Instead, he advocates for a one-to-one, plain-text email strategy that elicits real engagement and keeps domain health intact.

Key Takeaways:

• 🛠️ Your email infrastructure is flawed: Using CRMs or your main domain to send cold emails is a recipe for disaster. Kevin recommends using dedicated domains and email APIs to avoid reputational damage and scale safely.

• ✉️ Stop sending sequences and newsletters: Automated, impersonal sequences and flashy newsletter designs don’t work. Kevin insists that short, text-based emails are far more effective at generating leads.

• 💬 Replies > Opens: The goal isn’t just getting someone to open your email—it’s to spark a response. Replies boost your domain health and improve future deliverability.

• 📏 Craft better emails: The ideal email is 100-125 words, written in block style, addressing a pain point, offering a solution, and asking for a specific next step.

My Last $.02

In a sea of emails, the ones that truly connect are the ones that drive success. It’s about more than just sending—it’s about creating impact, building relationships, and staying ahead of the curve.

Whether you’re tackling holiday campaigns or rethinking your B2B approach, these insights are your blueprint for standing out. The inbox is your stage—make every message count.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com