How Smarter Emails Transformed One Store’s Revenue Strategy 🎯

Plus: Why Integrations Are the Power Move Behind Email Wins in 2025 🧩

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March 28th, 2025

Hello, email marketing champions! 🚀

If you've ever wondered whether you're doing email marketing all wrong… you're not alone — and you're definitely not doomed. In this edition, we're unpacking the truth behind what actually works in 2025.

From turning abandoned carts into revenue, to scaling a 7-figure biz from a backpack using cold emails, to why integrations might be the real MVP of your email strategy — this one's loaded with real talk and real tactics.

Let’s dive in and upgrade your inbox game!

📰 Upcoming in this issue

  • You’re Doing Email Marketing WRONG! (Here’s the Right Way…) 🎯

  • How I’m Transforming Businesses (and My Life) With Cold Email ✉️

  • Why Integrations Are the Real MVP of Email in 2025 🧩

You’re Doing Email Marketing WRONG! (Here’s the Right Way…) 🎯 watch the full 16-min video here

Video published: March 26, 2025

In his latest video, Raymond Jamba breaks down how he went from nearly giving up on email marketing to turning it into a powerhouse revenue channel for his e-commerce businesses.

Initially frustrated by low open rates and zero sales, Jamba realized the issue wasn’t the channel — it was his strategy.

He walks viewers step-by-step through how he uses Omnisend to automate, segment, and personalize emails that now generate over $19,000 in passive revenue on a $200,000 store.

His approach flips the script on spray-and-pray blasts, replacing them with high-converting automations and audience-specific targeting — tools most only learn through paid mentorships.

Key Takeaways:

  • 🔄 Automated flows = passive profit: Abandoned cart sequences sent just 10 minutes after exit dramatically boosted conversions.

  • 🧠 Segmentation is the secret sauce: Jamba built segments for window shoppers, clickers who didn’t buy, and existing customers — each with tailored messaging.

  • 🎁 Welcome emails that convert: Offering 10% off in the first email helped turn new subscribers into instant buyers.

  • 💡 Email adds 10%+ to store revenue: With the right tools and strategy, Jamba turned email into a hands-off profit machine — no extra ad spend required.

How I’m Transforming Businesses (and My Life) With Cold Email ✉️ watch the full 27-min video here

Video published: July 26, 2024

I had the chance to sit down with The Brad Weisman Show—all the way from Germany—to talk about something that’s been the X-factor in my life and business: cold email.

I walked through how I built and sold my first tech startup using nothing but cold email, and how today, my team books meetings with Fortune 500 companies, venture-backed startups, and even execs who "never take cold outreach"—all through the systems we've perfected.

I also got real about what’s changed. The rules for inboxing are tougher than ever—Google and Yahoo aren’t playing around—but if you know what you’re doing, cold email still works like crazy. It’s how I run a 7-figure business while traveling through Italy, Germany, Hawaii, and more.

If you’re a founder, entrepreneur, or just someone tired of posting content into the void, cold email can change your game.

Key Takeaways:

  • 🧊 Cold email isn't dead—it’s just more complex: If you do A to Z right, it’s still the most powerful top-of-funnel tool I know.

  • 🔒 Protect your domain like it’s your passport: Never send mass emails from your main domain—use burner domains and scale safely.

  • 🚀 You don’t need a huge ad budget to win: We built multiple 6-figure and 7-figure businesses on cold email—before we even touched paid ads.

  • 🌍 You can scale from anywhere: I’ve grown this company while living out of a backpack—and you can too if you have the right systems.

Why Integrations Are the Real MVP of Email in 2025 🧩 read the full 887-word article here

Article published: March 27, 2025

I read the Digital Journal article, “Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy”—and let me tell you, it perfectly captures the shift we’re seeing behind the scenes of top-performing email strategies.

If you’re still treating your email platform as a siloed tool, you’re missing the whole point. According to Selzy’s new research, 60% of marketers now say integrations are the most critical factor when choosing their automation provider. And for good reason: integrations supercharge personalization, clean data flows, and ROI-heavy automation.

From syncing with CRMs to plugging into ecomm platforms and AI tools, email marketing in 2025 is about connecting the dots—because your customers already expect a seamless, consistent digital experience.

Key Takeaways:

  • 🔌 Integrations drive revenue and LTV: Users of email integrations showed 20% higher lifetime value and contributed 15% of Selzy’s overall revenue.

  • 📈 Automation is punching way above its weight: Automated emails make up just 2% of sends but deliver 41% of all email-generated sales.

  • 🤖 AI + personalization = future-proof: 45% of consumers want AI-powered shopping recs—Gen Z and Millennials care more about consistency than cost.

  • 🧠 CRM automation tops the impact charts: 34% of marketers say CRM automation improved their workflow more than any other martech adoption.

My Last $.02

Email is still your most direct, powerful, and cost-effective way to connect — if you do it right. Whether it’s through smarter automation, sharper cold outreach, or plug-and-play integrations, the businesses winning in 2025 are the ones treating email like a growth engine, not just a broadcast tool.

Master these moves, and you won’t just keep up — you’ll lead the pack. Until next time, keep sending smart.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

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