How to Rebuild Trust With Mailbox Providers 🧠

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December 12th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• The Hidden Email Crisis That’s Draining Your Pipeline 📉

• Email Makes a Comeback in the AI Marketing Mix 📧

• Cold Email to Fill Your Multifamily Deal Pipeline 💌

📧 Cold Email Tip of the Day

Ask Tiny, Easy Questions

What This Means: Big questions like “When works for a 45-minute call?” or “Can you share your full tech stack?” require time and thought. Tiny questions are quick, low-effort prompts that prospects can answer in a few words, such as “Worth exploring?” or “Who owns this on your team?”

Why It Works: The easier it is to respond, the more likely someone is to do so on their phone between meetings. Tiny questions lower the mental load, nudge the conversation forward, and often unlock the information you need to qualify and book the right next step.

How To Use It This Week: Look at your existing templates and replace heavy questions with lighter ones. Examples: “Is this even on your radar this quarter?” or “Would a quick look at how others solve this be useful?” Track which small questions get the most replies and standardize around those.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

The Hidden Email Crisis That’s Draining Your Pipeline 📉

Read the full article here »

Published: December 11, 2025

IBM’s Think team unpacks how even legit senders are seeing campaigns quietly dumped into spam, using Bouncer and OutVoice as real-world examples. One Bouncer client’s biggest Cyber Week push flatlined because months of emails had been silently filtered out, contributing to what IBM estimates is tens of billions in lost U.S. revenue each year from undelivered mail.

Upside: If you run outbound or newsletters, this turns “deliverability” from a nerdy side topic into a core revenue lever. It gives you cover to invest in monitoring domain health, sending consistency, and list quality, plus to assign a clear owner for inbox placement instead of hoping IT or marketing “has it handled.”

Impact: The article makes it clear that inbox access is now rationed by opaque filters and blocklists run by a few big players, and good actors are getting caught in the net. Leaders who ignore this risk are gambling with a primary sales and comms channel, while those who harden their email stack early will keep reach, data quality, and trust as competitive advantages.

Email Makes a Comeback in the AI Marketing Mix 📧

Read the full article here »

Published: December 7, 2025

PPC Land breaks down new AdRoll/WBR research showing 65% of marketing leaders plan to reinvest in email in 2026, even as AI, CTV, and retail media eat more budget. Email ranks alongside SMS, loyalty programs, and organic social as top-performing owned channels, while 97% of respondents say AI is already impacting results. Third-party podcasts also emerge as the biggest “next” opportunity, with 78% eyeing them for 2026 despite low current adoption.

Upside: If you run B2B or retail campaigns, this is a green light to double down on owned channels you actually control instead of chasing every new ad format. You can use the findings to justify budget shifts toward email, CRM, and newsletters, then layer AI on top for targeting, personalization, and faster testing rather than treating AI as a separate “shiny object.”

Impact: The survey suggests 2026 will be less about abandoning paid channels and more about building integrated systems, with email and CRM at the core, AI for orchestration, and podcasts and CTV as high-attention amplifiers. Marketers who move now to clean their lists, tighten consent and tracking, and build genuinely useful email content will be better positioned as platform algorithms change, privacy rules tighten, and ad costs keep rising.

Cold Email to Fill Your Multifamily Deal Pipeline 💌

Watch the full episode here »

Published: October 11, 2024

I sat down with John Casmon to break down how I’ve used cold email to land brands like Amazon and Disney, sell out multi-million-dollar land developments, and grow a digital-nomad newsletter from 5,000 to 200,000+ subscribers. We also unpacked what “email infrastructure” really means in 2024, why you should never blast from your main domain, and how to send over 1M emails a month without torching deliverability.

Upside: If you’re a multifamily operator or capital raiser, this episode gives you a simple, repeatable playbook instead of vague “nurture your list” advice. I share my five-line email structure (purpose, problem, solution, social proof, CTA), how tools like Clay help personalize at scale, and why one positive reply per 1,000 sends is a win when your list and offer are dialed in.

Impact: My take is that email is still the cheapest way to reach owners, brokers, and LPs at scale, as long as you respect the tech and the human on the other side. Focusing on infrastructure, targeting, and mindset, having the stomach for it, and doing it right reframes cold email from a spammy annoyance into a durable acquisition channel that can keep your deal and investor pipeline full for years.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.