How We Turned Influence Into Predictable Sales for David Meltzer šŸ“ˆ

Plus: The Cold Email Lessons That Changed My Life

In partnership with

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September 18th, 2025

Hello, email marketing champions! šŸš€

In this edition, you’ll see how we helped David Meltzer turn his influence into a steady stream of sales meetings, why I believe AI-powered personalization will shape the future of email, and how cold outreach has transformed my own journey as a founder.

This will give you a look at what’s working now and what’s coming next.

šŸ“° Upcoming in this issue

  • šŸ”„ How We Helped David Meltzer Turn Influence Into Sales Meetings

  • šŸ¤– Why AI Personalization Will Define Email’s Future

  • šŸŽ™ļø Why Cold Email Changed My Life (and How It Can Change Yours Too)

šŸ”„ How We Helped David Meltzer Turn Influence Into Sales Meetings

David Meltzer already had a massive audience and brand. What he needed was predictable, qualified meetings and real newsletter growth. So we built him a cold email and content system that delivers both, month after month.

Key Takeaways:

  • šŸŽÆ Cold Email + Newsletter = Gold: We combined personalized outbound with consistent newsletter content to keep David top of mind and in inboxes.

  • āš™ļø We Built the Infrastructure: From CRM integration to deliverability best practices, we made sure his systems were tight and scalable.

  • šŸ“… 5+ Meetings a Month -- Like Clockwork: No more guessing where the next lead would come from. The pipeline became repeatable and real.

  • šŸ” Right Audience, Right Message: We targeted decision-makers who aligned with David’s mission and used language that reflected his personal brand.

šŸ¤– Why AI Personalization Will Define Email’s Future

I’ve been diving deep lately, and here’s the deal… personalization powered by AI isn’t a ā€œnice to haveā€ anymore. It’s going to be what separates brands people can’t ignore from those that vanish into the noise.

Key Takeaways:

  • šŸ” True Relevance Means Going Deep, Not Just First Names: It’s no longer enough to drop someone’s name in the subject line. Real personalization is about content, send frequency, visuals, and timing shaped by user behavior.

  • āš™ļø AI Lets You Scale What Humans Couldn’t: We’re talking dynamic segmentation (think: ā€œlikely to buy soon,ā€ ā€œat risk of churning,ā€ ā€œbig followers but low engagementā€) and send‑time optimization that adapts per person.

  • 🧱 Tech Stack + Data Are the Foundation: If your tools, data sources, and workflow are siloed or messy, none of this will land well. You’ll need clean data, real‑time behavior tracking, and systems that ā€œtalkā€ to each other.

  • 🌱 Human Touch Still Wins Big: AI can automate, suggest, optimize -- but it can’t replace authenticity. Customers want to feel heard and understood. If every email feels robotic, you lose. Blend data‑driven precision with warmth.

šŸŽ™ļø Why Cold Email Changed My Life (and How It Can Change Yours Too)

I sat down with Justin on The Growth Now Movement to talk about building a cold email agency, running a quarter-million-subscriber newsletter, and why my first business exit; while not pretty… was one of my biggest growth moments.

Key Takeaways:

  • šŸ“© Cold Email Isn’t Spam—It’s Smart: We’ve helped startups land meetings with Fortune 500s using nothing but smart outreach. You just have to do it right.

  • 🧱 Build the System Before You Scale: We’re running 1,500+ inboxes for clients because good deliverability starts with solid infrastructure.

  • šŸ” Hard Lessons Build Real Businesses: Selling my first company wasn’t flashy, but it taught me everything about resilience and doing things the right way.

  • šŸŒ Design Life Around Living: Whether I’m in Italy or Hawaii, I’ve learned to build my business around my life—not the other way around.

Struggling to land real meetings from cold email? You're not alone -- and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs -- driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.

My Last $.02

Cold email done right creates more than leads. It builds trust, drives momentum, and proves that thoughtful personalization and strong systems can change the direction of a business.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com

P.S. We’ve built a system that helps you break through the noise and actually land meetings that matter. Click here to book your free cold email audit, and we’ll show you exactly how to turn cold outreach into real opportunities.

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