If You Can Get Emails, You Can Grow 📈

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December 15th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Cold Email Still Wins If You Treat It Like a Craft 📧

• Smart Mail AI Wants to Write Your Emails For You 🤖

• Cold Emails, Global Freedom, and Feeding Puppies 🐶

📧 Cold Email Tip of the Day

Change the Angle in Every Follow-Up

What This Means: Many follow-ups look like, “Just bumping this to the top of your inbox.” This repeats the same message and gives the prospect no new reason to reply. Changing the angle means each follow-up offers a new benefit, proof point, use case, or question.

Why It Works: Different angles resonate with different people. One prospect might care about saving time, another about team morale, another about revenue. By rotating benefits and stories, you increase the chances that at least one follow-up will hit a nerve and get a response.

How To Use It This Week: Map out 3–5 different angles for your offer: outcome (results), process (how), risk (what they avoid), proof (who it worked for), and timing (why now). Assign one angle to each follow-up email. Instead of repeating the original pitch, highlight a fresh angle each time.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

Cold Email Still Wins If You Treat It Like a Craft 📧

Watch the full episode here »

Published: November 25, 2024

On Two-Minute Drill’s Entrepreneur Showcase, David Meltzer put me in the hot seat to answer a simple question: is cold email dead? My take is that it’s not dead, but the inbox is tougher than ever. Most people treat email like it’s “set it and forget it,” and that’s exactly why they don’t see results. Today, you have to do A–Z right, from domain infrastructure and subject lines to copy, follow-up strategy, and list quality. I’ve seen firsthand that when you treat cold email as a craft, it’s still one of the most efficient ways to connect party A to party B. It helped me raise capital, land Fortune 500 customers, and even led to an acquisition.

Upside: If you work in sales or marketing, this segment offers a clear way to evaluate your outbound efforts: am I genuinely a student of email, or am I just sending out templates? I explain how I use replies, including negative ones, as genuine market feedback. I also share the framework I rely on consistently: deliverability, copy, and list fit. For founders especially, cold email remains the quickest way to test offers, validate your ICP, and open doors at the highest levels of the organization.

Impact: AI makes it easy to send more bad email, which raises the bar for good email quickly. This benefits teams willing to do the hard, unglamorous work. I see cold email as only “spam” when it’s lazy. When you learn, systematize, and stay close to the inbox, it becomes a sustainable growth channel that compounds over time. If you thought the channel was dead, this is the playbook I’d use to turn email into a repeatable source of meetings, relationships, and real outcomes.

Smart Mail AI Wants to Write Your Emails For You 🤖

Read the full article here »

Published: December 15, 2025

Smart Mail AI has introduced a free AI email generator that quickly transforms short prompts into polished emails, greetings, and invitations. It adjusts the tone and length to fit the situation, provides multiple options, and aims to sound natural rather than robotic.

Upside: For founders, sales teams, and busy professionals, this provides a quick way to overcome blank-page anxiety and produce solid first drafts for follow-ups, introductions, and sensitive replies. The tool positions itself as a “communication partner,” helping users send clearer, warmer messages while maintaining privacy through a privacy-first design.

Impact: Tools like Smart Mail AI push daily writing toward commoditization, raising the standard for what defines “good” human communication: context, strategy, and brand voice. As AI drafting becomes common, the real advantage will be in how teams set up these assistants, establish guidelines, and combine them with careful review rather than simply copying what the model suggests.

Cold Emails, Global Freedom, and Feeding Puppies 🐶

Watch the full episode here »

Published: February 6, 2025

I joined Passion, Purpose, and Possibilities to explore why many people fear cold outreach, the small mistakes that make marketing seem overwhelming, and the simple steps I use to make it feel lighter, more human, and more doable. I also shared how I built Email Outreach Company, how cold email became the engine that let me travel, and why I decided to tie every reply to feeding shelter dogs, so the work creates impact alongside profit.

Upside: If you’ve been avoiding outreach, this episode offers a low-pressure way to start: small daily steps, better systems, and messaging that feels like a genuine conversation instead of a sales pitch. If you’re a founder or creator, I also explain how I use cold email to reduce risks with new offers, attract dream clients, and create a location-independent lifestyle without chasing virality.

Impact: My story redefines cold email from being "spammy” to becoming a scalable relationship engine, especially when you tie each campaign to a meaningful mission, like feeding rescue puppies. If you want both financial freedom and social impact, this conversation shows how a mundane channel like email can quietly support a global, values-driven lifestyle.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.