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• Human-Level Personalization

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June 24th, 2025

Hello, email marketing champions! 🚀

Today, we're diving into how AI can supercharge your email marketing and mastering the art of impactful follow-ups to boost your sales and engagement.

📰 Upcoming in this issue

• 📧 AI in Email Marketing: Boosting ROI & Engagement

• 📧 Level Up Your Follow‑Up Emails with Shopify’s Best Practices

• 🚀 How I Scaled With Cold Email, Daily Discipline & Nomadic Freedom

📧 AI in Email Marketing: Boosting ROI & Engagement

DesignRush dives into how AI is revolutionizing email campaigns—enhancing personalization, optimizing delivery, and offering smarter content tools for marketers.

Read the full article here »

Key Takeaways:

• 🚀 Higher Conversions & Revenue: AI-powered targeting boosts conversion rates by 28% and can increase revenue by up to 760% through smarter segmentation and predictive content.

• ⏰ Optimal Send-Time Precision: Tools like Seventh Sense analyze recipient behavior to determine the exact moment to hit send, improving open rates and deliverability.

• 🛠 Top AI-Powered Tools Reviewed: From automation (ActiveCampaign) to instant copywriting, the review highlights tools tailored for different needs—eCommerce, nonprofits, content creation.

• 🤖 Complement—not replace—marketing talent: AI accelerates tasks like segmentation, copy generation, and scheduling, but human strategy and brand voice remain essential

📧 Level Up Your Follow‑Up Emails with Shopify’s Best Practices

Shopify’s guide to follow-up emails in sales and commerce shows how to keep momentum after demos or deals—with human tone, clear structure, and well-timed nudges.

Read the full article here »

Key Takeaways:

• ⏰ Timing is Everything: Follow up soon—use email, phone, SMS, LinkedIn, or even in-person meetings to stay front-of-mind through the long B2B cycle.

• ✉️ Recap & CTA by Bullet: Start with a quick reminder of last interaction, list the relevant action items, and close with a clear next step—for example, “Looking forward to our call at 2 pm on Monday”.

• 🗂 Mix Channels for Better Reach: Sales emails, calls, texts, LinkedIn notes—even trade‑show meetups—all count. A multi-channel follow-up shows dedication without seeming pushy.

• 💡 Personalize and Keep It Brief: Reference details from your demo or proposal, address specific concerns, and don’t overload the message—brevity builds clarity and trust.

🚀 How I Scaled With Cold Email, Daily Discipline & Nomadic Freedom

From building a cold email agency to scaling and selling a newsletter from 5K to 250K subs, I’ve learned a few things about growth, grit, and designing a business that fits your life—not the other way around.

Watch the full video here »

Key Takeaways:

• 🎯 Cold Email Isn’t Dead—Just Misused: I don’t send hundreds from one inbox. I send 20 from hundreds. Smart infrastructure + crystal-clear targeting = meetings with brands like Disney, Amazon, and MasterCard.

• 🧠 Daily Journaling Keeps Me Sharp: Every night, I write down what I learned, what worked, what didn’t, and where I can improve. It’s the simplest way I hold myself accountable.

• 📬 Newsletters Can Be Big Wins: I bought a newsletter, scaled it to 250K subscribers, built recurring revenue—and sold it. Now I help clients do the same.

• 🌍 Digital Nomad Life (With Structure): From Florence to Hawaii, I’ve built a life where work fits around me. The secret? A strict calendar, timezone discipline, and knowing what matters most.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach—without the trial and error.

My Last $.02

Combining AI-driven precision and thoughtful, human-led communication isn't just good marketing—it’s how lasting relationships and real growth are created.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com