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- Is Your Email Marketing on Life Support? š
Is Your Email Marketing on Life Support? š
Six Fixes to Revive It in 2025 š§
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May 15th, 2025
Hello, email marketing champions! š
Ready to breathe new life into your email campaigns? This issue is packed with a 6-step checklist to fix your deliverability, the top retention trends for 2025, and why cold email still crushes it when done right.
š° Upcoming in this issue
š§ Fix Your Email Marketing Fast: The 6-Step Checklist for 2025
š¬ Top 4 Email & Retention Marketing Trends for 2025
š© Cold Email Isnāt DeadāYouāre Just Doing It Wrong
š§ Fix Your Email Marketing Fast: The 6-Step Checklist for 2025

If your email revenue isnāt where it should be, these six fixes could unlock thousands in missed salesāwithout spending a dime more.
Key Takeaways:
š¬ Fix Deliverability First: Poor open rates? Start by warming up your list and restoring your sender reputation.
šŖ Optimize Pop-Ups: Your pop-up form is the front doorāmake sure it converts at 5%+ or youāre blocking revenue.
š Send More Campaigns: 3ā4 emails/week feeds your flows, builds consistency, and drives real cash.
š¬ Top 4 Email & Retention Marketing Trends for 2025

From plain text emails to AI-powered survey insights, here's what top e-commerce brands are doing to win customer loyalty this year.
Key Takeaways:
āļø Plain Text Wins: Simple emails outperform flashy designs in deliverability and click rates.
š« Direct Mail Returns: Postcards and printed offers are quietly becoming high-ROI winback tools.
š Smarter Analytics: Tools like Triple Whale help track repeat purchases and drop-off points.
š¤ AI + Surveys = Gold: Open-ended feedback, analyzed by AI, unlocks powerful marketing insights.
š© Cold Email Isnāt DeadāYouāre Just Doing It Wrong

In this Two-Minute Drill appearance, I sat down with David Meltzer to share why cold email still works in 2025āand how most people are missing the mark by treating it like itās 2017.
Key Takeaways:
š Cold Email Still Books Giants: Weāve booked meetings with CEOs of Fortune 500sābecause we know how to do it right.
š§ Be a True Student: Cold email is more complex than everāmaster infrastructure, copy, and systems or fall flat.
šÆ Three Fits That Matter: Deliverability fit. Copy fit. List fit. Miss one, and your campaign tanks.
š¬ Email Works for Everyone: If you can get emails for your ideal customer, this channel can grow your businessāfast.
High-Performance Cold Email That Actually Books Meetings!
Struggling to land real meetings from cold email? You're not aloneāand you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.
At Email Outreach Company, weāve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.
Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachsādriving over $5 million in revenue, all through cold email.
Hereās your chance to finally win at cold outreachāwithout the trial and error.
My Last $.02
Mastering these strategies means unlocking thousands in missed sales, building lasting customer loyalty, and keeping your pipeline fullāno extra ad spend required.
Until next time, happy emailing!
Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com
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