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Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

December 17th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• Your Conversations Are Dying! Here Is How To Convert Replies To Meetings 💬

• Lands’ End’s “Ends Tonight” Emails Trigger Legal Scrutiny ⚖️

• Cold Email, CX, and Why You Cannot Automate Caring 🎧

📧 Cold Email Tip of the Day

Make Your First Line About Them, Not You

What This Means
Most cold emails start with “My name is…” or “I’m reaching out from…”, which centers you instead of the prospect. Making the first line about them means opening with their role, company, or a situation they’re in right now.

Why It Works
Prospects decide in seconds whether to keep reading. When the very first sentence mirrors their world, their brain flags the message as potentially relevant. It feels more like, “This person sees what I’m dealing with,” and less like a random pitch.

How To Use It This Week
Rewrite your opener to start with “Noticed you’re leading (team) at (company) and…” or “Saw you’re growing your (department) and likely dealing with…” Keep your company and title in the signature where they belong and let the first line prove you’re paying attention.

Your Conversations Are Dying! Here Is How To Convert Replies To Meetings 💬

Read the full article here »

Published: December 15, 2025

Most sales teams lose deals not because prospects vanish, but because email threads quietly stall when reps stop asking questions and email velocity drops. Lavender breaks down Gong data showing that the number of back-and-forth emails is the strongest predictor of wins, then explains why curiosity and asking 2 to 4 questions per reply keep conversations alive.

Upside: Curious, question-led replies give you better context on buying processes, hidden objections, and who actually makes decisions so every response moves the deal forward instead of closing the loop. The post also shares plug-and-play reply templates for situations like “not interested,” delegation, and scheduling, which you can drop straight into your sequences to turn more replies into meetings.

Impact: If you treat every reply as the start of discovery instead of the finish line, you will see more multi-threaded conversations, stronger meetings, and fewer deals quietly dying in the inbox. For anyone doing cold email in 2025, this is a sharp reminder that the real leverage is not just getting replies, but asking better follow-up questions once you have them.

Lands’ End’s “Ends Tonight” Emails Trigger Legal Scrutiny ⚖️

Read the full article here »

Published: December 15, 2025

ClassAction.org is investigating Lands’ End for allegedly deceptive “limited time” sales emails that kept getting extended, targeting shoppers in Washington, Maryland, and Indiana. Affected customers are being invited into a mass arbitration effort that could unlock claims of roughly $500 or more per person under state consumer protection and email laws.

Upside: If you run email campaigns, this is a loud reminder to tighten your “urgency” language and make sure end dates match reality, not wishful thinking. Cleaning up promotional calendars, subject lines, and resend logic now can keep you out of the gray zone between smart marketing and illegal “fake deadline” pressure tactics.

Impact: Expect more legal action and press around misleading subject lines, especially as regulators and plaintiff firms zero in on email as a high-volume channel. Teams that keep promos honest and documented will not only reduce legal risk, they will build more durable trust with subscribers who are already skeptical of constant “last chance” offers.

Cold Email, CX, and Why You Cannot Automate Caring 🎧

Watch the full episode here »

Published: July 24, 2025

On this episode of CX Without the BS, I sit down with my friend Brian Nichols to unpack why customer experience really starts with the very first cold email, not the support ticket. I walk through how we think about outbound at Email Outreach Company, from deliverability and list quality to copy that actually respects the recipient, and why confusing pricing, hard-to-buy offers, and lazy automation ruin trust before a prospect ever becomes a customer.

Upside: If you run sales or CX, this conversation gives you a simple blueprint to make outbound feel like the start of a great partnership instead of a spam blast. You will see exactly how to align your cold email motion with the experience you want customers to have later, so your first touch, your sales process, and your customer success all feel consistent and human.

Impact: My core message is that you cannot automate your way out of caring, even with the best AI and tools in the world. Teams that treat cold email as a real relationship channel, protect their domains, keep pricing simple, and write like a human will book more meetings, close better fits, and build customer experiences that feel honest from the very first send.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.