Maximize Your Black Friday 2024 Sales with Top Email Strategies 📈

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November 18th, 2024

Hello, email marketing champions! 🚀

This edition is your secret weapon for dominating Black Friday and beyond. We’re talking expert strategies that turn emails into revenue machines, cold outreach that actually lands sales, and marketing moves to cut through the holiday noise.

Whether you’re ready to skyrocket conversions or craft emails so engaging they can’t be ignored, you’ve come to the right place.

Buckle up—it’s time to rewrite the rules of engagement!

📰 Upcoming in this issue

• Crush Black Friday 2024 Sales with Expert Email Tactics! 💸

• Mastering Cold Email Outreach for Sales Success! 🚀

• Dominate Black Friday with Email & SMS 🔥

Crush Black Friday 2024 Sales with Expert Email Tactics! 💸 watch the full 15-min video here

Video published: November 18, 2024

In Black Friday 2024 Guide | Advanced Email Marketing Strategy, Max Grantham from REV SCALE unleashes a treasure trove of strategies to help e-commerce brands maximize revenue during the most competitive shopping season of the year. From early-access sales that build momentum to creating hyper-targeted pop-ups and email flows, Max lays out the roadmap for skyrocketing conversions. Want to stand out in an overcrowded inbox? Max has you covered with smart send-time hacks and the art of aligning offers to create irresistible funnels.

What really makes this guide stand out is its focus on squeezing every drop of potential out of your list—from reviving inactive subscribers with strategic unsuppressions to converting new traffic into lifelong fans. Max’s tips aren’t just about making sales—they’re about dominating Q4 like a pro.

Key Takeaways:

• ⚡️ Early Access Mastery: Launch early Black Friday deals for VIPs to lock in loyal buyers before the main event.

• 🕰️ Timing Hacks That Convert: Send emails at unexpected times (e.g., 5:57 a.m.) to rise above the crowded inbox.

• 📈 Streamlined Campaigns: Align pop-ups, flows, and offers to ensure a cohesive customer journey and maximize conversions.

• 📊 Revive & Resuppress: Expand your reach by unsuppressing dormant subscribers during Black Friday, then resuppress afterward for list health.

Mastering Cold Email Outreach for Sales Success! 🚀 watch the full 68-min video here

Video published: April 16, 2024

In my conversation on "What about cold email to generate sales?!" with Mischa Zvegintzov on The Influence Army! podcast, we dove deep into why cold email is one of the most powerful tools for sales today. As the founder of EOC Works, I’ve seen firsthand how effective, targeted cold email campaigns can dramatically scale a business's sales pipeline.

I shared my journey of building and optimizing cold email strategies that drive sales for startups, emphasizing the importance of laser-focused messaging and consistent outreach. It’s not about throwing spaghetti at the wall; it's about understanding your audience, addressing their pain points, and crafting a message that resonates. Our strategies have helped clients secure million-dollar sales through one-on-one meetings generated by cold outreach.

To make it work, I highlighted how critical it is to automate and systematize the process—ensuring follow-ups happen and leads are consistently nurtured. And remember, it all starts with building trust.

Key Takeaways:

• 📈 Top-of-Funnel Focus: Cold email remains one of the most effective methods to generate qualified leads and sales opportunities.

• 🤝 Trust is the Secret Sauce: Craft emails that authentically address your prospect’s pain points to build trust fast.

• 🚀 Automate for Consistency: Systems keep the outreach steady, even when you're busy—consistency wins.

• 🎯 Follow-Up Mastery: The majority of meetings come from follow-ups, not initial emails—persistence makes the difference.

Dominate Black Friday with Email & SMS 🔥 watch the full 32-min video here

Video published: November 18, 2024

In "Crush Your Email & SMS Marketing This Black Friday in 5 Simple Steps," BAD Marketing’s Kelsey Carson delivers a powerhouse game plan to supercharge Black Friday and Cyber Monday campaigns. With Kelsey’s five-phase strategy, you’ll learn how to optimize your accounts, clean your lists, and build a top-tier sender reputation—all designed to boost conversions and cut through holiday noise.

Kelsey underscores that effective Black Friday marketing isn’t just about flashy deals but also about precise timing, strategic audience segmentation, and an optimized email and SMS infrastructure. Miss this session, and you might miss the inbox entirely!

Among the gems? Personalized early access deals and clever send-time tactics to outpace competitors. For those ready to roll up their sleeves, her five-step blueprint could be your ticket to a record-breaking holiday season.

Key Takeaways:

• 🧼 Account Optimization is Key: Audit and update your email and SMS flows—identify gaps and ensure every touchpoint is ready for Black Friday traffic.

• 📣 Leverage Early Access: Hype pre-sales and exclusive offers to build anticipation and boost list growth before Black Friday hits.

• 🚀 Strategic Segmentation: Use detailed audience segments to maximize engagement and tailor messages for each customer type.

• 🔄 Resends for the Win: Resend top-performing emails to increase revenue with minimal extra effort—last year alone drove a 200% average boost!

My Last $.02

It’s not just about sales numbers—it’s about creating lasting connections and crushing your goals with precision and purpose. These strategies give you the power to rise above the noise, build trust, and maximize every opportunity that lands in your inbox.

You’re here to do more than compete; you’re here to win. Let’s make every message count!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com