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October 11th, 2024

Hello, cold email experts! 💻📬

Today, we’re bringing you the key email strategies that can boost your marketing efforts.

From increasing engagement to crafting emails that your audience actually wants to open, we’ve got the insider tips you need. Plus, we’re diving into why email is still the preferred way for consumers to connect with brands.

Let’s get started on boosting your results!

📰 Upcoming in this issue

• 17 Game-Changing Email Tips to Skyrocket Your Marketing Results 💥

• How Cold Email Can Help You Travel the World 🌍

• Email: The Top Choice for Brand Communication 📧

17 Game-Changing Email Tips to Skyrocket Your Marketing Results 💥 watch the full 6-min video here

Video published: October 11, 2024

In Derek Stroh's video, 17 Email Tips GUARANTEED To Improve Your Email Marketing, you’ll learn insider strategies that have helped Derek’s agency generate millions in monthly revenue. From behavioral segmentation to mobile optimization, these tips are all about maximizing engagement and driving conversions.

Derek highlights key tactics like pre-testing subject lines and using dynamic content to keep emails fresh and relevant. He also stresses the importance of regular list cleaning and ethical scarcity, showing how to boost trust and create urgency in a genuine way.

Key Takeaways:

• 📧 Test subject lines first: Pre-test subject lines on small segments before full send to boost open rates across the board.

• 📅 Mix up send times: Don’t stick to the usual morning sends—test different times like late nights or afternoons to find your sweet spot.

• 🔄 Dynamic content works: Keep emails fresh with rotating product blocks and personalized content for each recipient.

• ⚖️ Ethical scarcity builds urgency: Use real-time inventory data or social proof to create genuine scarcity without overdoing it.

How Cold Email Can Help You Travel the World 🌍 watch the full 22-min video here

Video published: April 10, 2024

In this intriguing episode of Entrepreneurs on Fire, I had the pleasure of discussing how cold email became the gateway to achieving my dream lifestyle—running a successful business while traveling the world. Hosted by John Lee Dumas, we broke down how cold email, when done right, can open doors, generate consistent sales, and offer entrepreneurs the freedom to live and work anywhere.

I shared how my agency, eoccworks.com, helped startups land major clients like Bank of America and Amazon, purely through effective cold email outreach. I also dove into the good, the bad, and the ugly of cold email—why it’s getting tougher to break through inboxes and how creative strategies (like using multiple domains and AI-generated emails) can help beat spam filters.

My story isn’t just about growing a business. It’s about how cold email has allowed me to live in places like the Amalfi Coast and explore the world while building a thriving business. My goal? To show that this life is possible for anyone willing to take the leap.

Key Takeaways:

• ✉️ Cold email builds businesses: Over 60% of my current clients have come from cold email outreach—it's powerful if done right.

• 🌍 Work and travel are possible: You don’t have to choose between building a career and living a dream lifestyle—cold email has allowed me to do both.

• 🛠️ Cold email isn’t easy: You need strategies like using multiple domains, personalized messages, and AI tools to stay ahead of inbox filters.

• 🚀 Sales are everything: Learning how to sell and communicate value is the most important skill for entrepreneurs looking to thrive.

Email: The Top Choice for Brand Communication 📧 read the full 401-word article here

Article published: October 11, 2024

After reading Emarketer's 7 in 10 Consumers Worldwide Prefer Emails from Brands, it’s clear that email remains the king of brand communication. According to a June 2024 survey by Emarsys, a whopping 69% of global consumers prefer to hear from brands via email, with SMS/MMS trailing behind at 53%.

But here's the catch—while consumers love email, they don’t want to be bombarded. Around 25% of them unsubscribe from brand emails or texts at least once a week. The secret? Balance frequency and offer perks like free shipping or loyalty points to keep them engaged.

Key Takeaways:

• 📧 Email reigns supreme: 69% of consumers globally prefer email as their go-to communication channel with brands.

• 📲 SMS is strong but second: SMS/MMS is the second most preferred at 53%, showing its growing importance for marketers.

• ⚖️ Consumers expect balance: Over-emailing leads 25% of consumers to unsubscribe from brand emails and texts weekly.

• 🎁 Incentives matter: Free shipping and loyalty points increase opt-ins for brand communications in the US and UK.

My Last $.02

Email remains one of the most powerful tools for marketers. It’s not just about open rates or clicks—it’s about building lasting connections with your audience. With consumers still preferring email communication, knowing how to craft the right message can make all the difference.

Apply these tips, and you’ll be on your way to creating emails that engage, convert, and strengthen brand loyalty!

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com