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September 26th, 2024

Cold email scripts aren’t copy-paste templates anymore.

In 2024, personalization is key, but not the outdated kind—you have to truly know your Ideal Client Profile (ICP).

In this edition, we’ll break down insights into writing subject lines that stand out like internal company emails, along with follow-ups that actually work. Whether you're looking to sharpen your cold email game or simply keep up with the latest strategies, you've come to the right place.

Today’s lineup is packed with practical tips and tools that will take your email campaigns to the next level, from mastering personalization to automating your workflows.

Grab a cup of coffee, and let’s dive into the strategies that are making waves in 2024!

📰 Upcoming in this issue

• How to Nail Cold Emails in 2024 📨

• The Art of Cold Email Domination 📧

• Unlock The $7 Million Cold Email Strategy 🚀

How to Nail Cold Emails in 2024 📨 Watch the full 29-min video here

Video published: September 25, 2024

Alex Zartarian's video, "How To Write Perfect Cold Email Scripts (FULL GUIDE)," is an absolute goldmine for anyone looking to craft cold emails that actually get results. He’s sent over a million cold emails and booked over a thousand sales calls in 2024 alone.

What stood out to me? Cold email scripts aren’t copy-paste templates anymore. In 2024, personalization is key, but not the outdated kind—you have to truly know your Ideal Client Profile (ICP). Zartarian breaks it down with insights into writing subject lines that stand out like internal company emails, and follow-ups that actually work. This video offers a complete, step-by-step process, from subject lines to live examples, to get you from email to call.

Key Takeaways:

• 📍 Ideal Client Profile (ICP): You can't write a good cold email without knowing your ICP. It’s the most important step. (00:01:47)

• 📧 Subject lines: Forget salesy lines—use "internal email" style like “Quick Question” or “First Name, Your Name Intro.” (00:05:04)

• 🔍 50-70 words max: Keep cold email bodies brief—50-70 words. Focus on the prospect, not you. (00:08:53)

• 💡 Risk reversal: Include guarantees like “or you don’t pay” to remove prospects’ ‘what if?’ doubts. (00:10:55)

The Art of Cold Email Domination 📧 Watch the full 48-min video here

Video published: August 20, 2024

I had the pleasure of joining Travis Chappell on his podcast to dive deep into what earned me the title “The King of Cold Email.” During our conversation, we explored how cold email became a game-changer for startups and Fortune 500s alike, driving impactful sales results. From the early days of entrepreneurship to building my own agency, Email Outreach Company, this episode breaks down exactly how my team and I help businesses thrive in 2024.

What’s unique about this interview? We’re not just talking about tactics, but the mindset shift necessary for success. Cold emailing isn’t what it was in 2021. It’s now about precision, personalization, and mastering your target market. I also share some key lessons I’ve learned along the way—from my first startup to how we scaled cold email to an art form today.

Key Takeaways:

• 💼 From startup to Fortune 500: Cold email works at every scale, whether you're booking startup sales or top C-suite executives. (00:01:19)

• ⚠️ Scaling pitfalls: Over-hiring and capital obsession are startup killers. Focus on lean, profitable growth, not vanity metrics. (00:10:36)

• 📧 Cold email evolution: In 2024, sending more than 20 emails per day per inbox leads straight to spam. Mass emailing is over. (00:20:55)

• 🎯 Hyper-personalization: Success in cold email now requires highly personalized outreach that feels like a one-on-one email. (00:21:52)

Unlock The $7 Million Cold Email Strategy 🚀 Watch the full 21-min video here

Video published: September 24, 2024

In my video, "STEAL My $7,000,000 Cold Email Workflow," I share the exact system that’s generated over $7 million in recurring revenue and consistently booked 100+ meetings every month. This isn’t just another email marketing guide—it's a step-by-step process using 7 powerful tools to fully automate and scale your cold email outreach.

From picking domains with Porkbun to sourcing leads through Apollo and Ocean, I explain how each tool fits into the workflow. Plus, I showcase how we use AI-powered personalization with SmartLeads and GPT to ensure every email lands in the inbox and grabs attention.

Key Takeaways:

• ⚙️ Workflow automation: Automate domains, sending accounts, and data verification using tools like Porkbun and MillionVerifier. (00:01:14)

• 🔍 AI-driven personalization: Use Clay and GPT to pull hyper-relevant personalization data for each lead. (00:06:04)

• 📧 Optimized inboxing: Ensure ESP matching (Google to Google, Outlook to Outlook) for higher deliverability. (00:02:03)

• 💡 Lead sourcing: Use Ocean to identify lookalike clients and scale lead lists to 30,000+ accounts. (00:02:51)

My Last $.02

Cold emailing, when done right, can unlock tremendous growth for your business. The insights shared here aren’t just about sending more emails—they’re about sending smarter, more personalized, and highly targeted emails that actually convert.

In 2024, the landscape has changed, and staying ahead means leveraging automation, personalization, and the right tools. With these strategies, you're not just keeping up, you’re leading the way.

So, take these tips to heart, apply them, and watch your outreach efforts transform.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com