Nearly 30% of Your Email List Might Be Dead Weight—Here's Why 📬

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March 27th, 2025

Hello, email marketing champions! 🚀

Ever wonder if your email strategy could secretly be sabotaging your success?

Today, we'll reveal startling insights about your email list health, unlock game-changing techniques for effective cold emailing, and spotlight the must-have capabilities your email platform needs to thrive in 2025.

Curious yet? Let's dive in and boost your email marketing performance!

📰 Upcoming in this issue

• Is Your Email List a Liability? It Might Be 28% Useless 📬

• Cold Email Is Alive and Well — You’re Just Doing It Wrong 💡

• Is Your Email Platform Built for 2025? Here’s How to Tell 💡

Is Your Email List a Liability? It Might Be 28% Useless 📬 read the full 872-word article here

Article published: March 25, 2025

I just read “More Than a Quarter of Your Email List May Be Bad – Here Are 5 Ways to Clean It” on Entrepreneur, and the numbers will stop any marketer in their tracks.

According to Liviu Tanase, a staggering 28% of your email list could be decayed—and you probably don’t even know it. Inactive accounts, spam traps, and throwaway emails are clogging your database, sinking your deliverability, and damaging your sender rep with every “send.” But the good news? There are five simple, data-backed steps to fix it—starting today.

Key Takeaways:

• 📉 28% of your email list may be useless: That’s nearly 3 in 10 contacts hurting your metrics and wasting your marketing budget.

• 🧹 Quarterly cleanings are a must: Verifying your list every 3 months helps remove inactive, fake, or decayed contacts that silently sabotage your campaigns.

• 🛑 Filter junk at the door: CAPTCHA tools and real-time email validators prevent bots and typos from ever reaching your database.

• ✂️ Delete dead weight: If someone hasn’t opened an email in 6 months, cut them loose—they’re dragging down your engagement and hurting deliverability.

Cold Email Is Alive and Well — You’re Just Doing It Wrong 💡 watch the full 14-min video here

Video published: November 25, 2024

In this Entrepreneur Showcase with David Meltzer, I had the honor of talking about what I’ve built at Email Outreach Company — and why cold email is far from dead.

Too many businesses are sleeping on email because they think it’s outdated or ineffective. But the truth is, email is the one communication method that reaches everyone — from interns to CEOs. We’ve helped clients book meetings with leaders at Fortune 500s, raise millions, land partnerships, and even get acquired… all starting with cold emails.

But here's the catch: you can’t just wing it. If you’re not treating email like a science — with the right infrastructure, smart copy, tight lists, and strategic follow-up — you’ll get average results (or worse, nothing).

Key Takeaways:

• 💥 Cold email isn’t dead — lazy email is: Do A to Z right: infrastructure, deliverability, subject lines, copy, targeting, follow-up. (2:31)

• 🧠 Study the game like an athlete: Every reply (yes, even the angry ones) gives you insight. The pros test and tweak daily. (3:57)

• 📊 Numbers don’t lie: We track replies-per-thousand, meetings booked, industries that convert, and what lead magnets work best. (7:19)

• 🔁 Negative replies = opportunity: "Not interested" is better than silence. Feedback lets you sharpen your pitch and pivot fast. (11:34)

Is Your Email Platform Built for 2025? Here’s How to Tell 💡 read the full 1,093-word article here

Article published: March 26, 2025

I just finished reading "Is Your Email Platform Built for Today’s Email Challenges?" from Martech, and let me say: it hits hard.

Email might feel old-school compared to SMS and social, but it’s still the #1 channel for consumers — chosen over apps, websites, and texts.

But email isn’t the same game it was five years ago.

Today, we’re navigating privacy crackdowns, inboxes split into categories, and AI-powered personalization — all while trying to land in the Primary tab, not "Promotions."

If your platform hasn’t evolved, you’re not just missing out — you’re likely getting buried.

Key Takeaways:

• 📬 Consumers still prefer email: 40% pick it as their go-to brand channel, beating apps (24%) and SMS (21%).

• 🔐 Privacy killed old metrics: With Apple Mail Privacy Protection and cookie loss, open rates are dying — new KPIs are critical.

• 🤖 AI is the new co-pilot: From subject lines to automation and deliverability, platforms now need AI baked into every layer.

• 💡 Omnichannel is the future: Top platforms don’t just do email — they sync with SMS, web push, ads, and even your CDP.

My Last $.02

Emails aren’t just messages—they’re your direct line to customers, revenue, and growth. A healthy list means better deliverability, smart cold email tactics create opportunities, and a future-proof email platform keeps you ahead of competitors.

Master these insights now, and you'll ensure your business isn't just keeping up but leading the pack.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com