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September 4th, 2024

Email marketing is getting tougher—especially if you're not keeping up with the latest rules.

The real kicker? In 2024, major email providers like Google, Yahoo, and now Microsoft are tightening their regulations, meaning one misstep could send your carefully crafted emails straight to the spam folder.

The good news? The solutions aren’t rocket science. By focusing on key tactics like properly authenticating your emails, maintaining a clean, engaged email list, and steering clear of purchased contacts, you can significantly improve your chances of reaching the inbox.

Email marketing is evolving, but by adapting to the new rules, you can still thrive in this changing landscape.

Ready to stay ahead and ensure your emails land where they belong? Let’s dive in and unlock the secrets to email marketing success in 2024!

📰 Upcoming in this issue

• Email Marketing: Tougher but Still Winnable! 💌

• Cold Email: Still a Game-Changer in 2024? 💌

• Surprising Power of B2B Emails in 2024 📧

📈 Trending news

• GDPR’s Impact on Email Marketing

• Top Email Marketing Software for 2024

• Top Strategies for Tailoring Emails to Different Generations

Email Marketing: Tougher but Still Winnable! 💌 Read the full 1,510-word article here

Article published: August 29, 2024

I just read "Email marketing is getting tougher – here are 7 ways you can still win" from TechRadar Pro, and wow—email marketing is no longer a game of simply hitting "send."

With inbox providers getting stricter and email lists decaying faster, maintaining high engagement can feel like scaling a cliff.

The silver lining?

There are still clear strategies to stay on top.

From authenticating emails to optimizing content strategy, this article breaks down how to keep your campaigns in the inbox—and out of the spam folder.

Here’s what you need to know to stay ahead.

Key Takeaways:

• 📉 Email lists decay faster than you think: Over 25% of your list degrades yearly, leading to more bounces and hurting deliverability.

• 🛡️ Spam filters are tougher to bypass: Google, Yahoo, and now Microsoft have joined forces, enforcing new rules to keep junk out of inboxes.

• 🚫 Buying email lists is a shortcut to failure: Purchased lists spike spam complaints, jeopardizing your future campaigns and sender reputation.

• 🔑 Personalization and consistency are key: Sending content people expect, and at the right frequency, builds trust and increases engagement.

Cold Email: Still a Game-Changer in 2024? 💌 Watch the full 22-min video here

Video published: August 13, 2024

During my appearance on the 21st Century Entrepreneurship podcast, I dove into a topic that often sparks debate: "Is Cold Email Still Effective?"

Spoiler alert: it absolutely is.

Sure, the landscape has evolved, but cold email remains a powerful tool to generate sales and build partnerships—if done right.

I emphasized the importance of having a solid infrastructure, like setting up multiple domains to avoid spam filters.

The email game today is all about personalization.

From crafting concise, targeted emails to using tools like clay.com, entrepreneurs can build meaningful connections without breaking the bank.

And for those running a business while traveling the world? You can absolutely do both.

Oh, and don’t forget—incorporating charitable giving into your outreach can be a win-win.

Key Takeaways:

• 📧 Cold email still works: It adapts to changes but remains highly effective for lead generation (4:10).

• 🔧 Infrastructure is critical: Setting up multiple domains and ensuring deliverability makes all the difference (6:20).

• ✍️ Keep it simple: Focus on a structure—purpose, problem, solution, social proof, and call to action—for higher response rates (9:15).

• 💰 List-building is affordable: Building targeted email lists is easier and cheaper than ever (11:45).

Surprising Power of B2B Emails in 2024 📧 Read the full 2,755-word article here

Article published: August 29, 2024

I just dove into "Top 41 B2B Email Marketing Statistics You Need to Know in 2024" from Influencer Marketing Hub, and let me tell you—B2B email marketing is a powerhouse that continues to grow.

If you thought email was outdated, think again.

With nearly 5 billion email users projected by 2025 and billions of daily emails sent, the potential reach is massive.

Not only is email here to stay, but B2B marketers find it one of the most effective tools for engaging clients and driving sales.

What stood out the most?

The immense return on investment and the rising use of AI to enhance email strategies.

Key Takeaways:

• 📈 B2B email volume skyrockets: Over 370 billion marketing emails will be sent daily by 2025, proving its staying power.

• 💰 Email revenue soars: By 2025, email marketing revenue is expected to hit nearly $14 billion, doubling from 2020.

• 🔧 AI is revolutionizing email: 45% of B2B marketers now use AI to draft emails, streamlining personalization and boosting engagement.

• ⌛ Attention spans are short: Most recipients spend just 10 seconds reading brand emails, making concise and targeted messaging critical.

My Last $.02

Email marketing might be facing new challenges, but it’s far from being obsolete. In fact, the evolving landscape presents unique opportunities for those willing to adapt. With email list decay, tighter spam filters, and an ever-increasing volume of emails, it’s easy to see why some marketers feel like they’re climbing uphill.

But by staying ahead—through personalization, smart infrastructure, and leveraging AI—email marketing remains a powerful tool for driving revenue and engagement.

One thing’s clear: Email isn’t dead, but the game has changed.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com