Personalize With Consent, Keep Trust in the Inbox 🌿

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December 16th, 2025

In this issue:

• 📧 Cold Email Tip of the Day

• AI Puts Email Personalization to Work 📧

• My Guide to Entrepreneurial Success 💼

• Weather AI Unicorn, Real Pipeline: Inside Our Tomorrow.io Playbook 🌦️

📧 Cold Email Tip of the Day

Turn “Send Me Info” Into a Real Conversation

What This Means: “Can you send more info?” sounds positive, but often stalls into silence. If you drop an extended deck or link, you put all the work on the prospect. Turning “send me info” into a conversation means using that interest to narrow in on what they actually care about and gently suggest a call.

Why It Works: Most people ask for info as a safe, low-commitment response. When you respond by tailoring what you send and adding a simple call option, you lower friction while still steering toward a live conversation. It feels helpful instead of pushy.

How To Use It This Week: Try a reply like: “Happy to share details. To keep this relevant, are you more focused on A, B, or C right now?” Then add: “If easier, we can do a quick call so I can show exactly how we help with that piece.” You get clarity on their priorities and a natural opening to book time.

Product Highlight:

Our Outbound Backbone: 2M+ Emails/Month on Instantly.ai

We send over 2 million cold emails every month through Instantly.ai — it’s the backbone of our outbound engine. If you’re starting your cold email journey, this is hands down the easiest and most powerful tool to use.

AI Puts Email Personalization to Work 📧

Read the full article here »

Published: December 16, 2025

WebProNews breaks down how AI is shifting from gimmick to a core engine in email marketing, generating subject lines, copy, and send-time decisions from live campaign data. Integrated with CRMs and tools like HubSpot, these systems help teams ship more personalized, dynamic campaigns without adding headcount.

Upside: For anyone running email, this means less time staring at a blank screen and more time testing stronger ideas that are already tuned to audience behavior. Smaller teams, in particular, can tap enterprise-level capabilities like predictive targeting, real-time adaptation, and smarter messaging that used to be out of reach.

Impact: The article is clear: AI will not replace marketers. It will punish teams that do not learn to guide it while others level up relevance and ROI. Leaders who invest in AI literacy, guardrails, and creative oversight now can build email programs that feel more human, not less, while batch-and-blast shops slowly fade out of the inbox.

My Guide to Entrepreneurial Success 💼

Watch the full episode here »

Published: April 14, 2025

In this conversation with Prof M, I walk through my path from not even knowing what entrepreneurship meant in college to building and selling my first tech startup, then rolling those lessons into land development projects and the Email Outreach Company. I break down how we used cold email to land brands like Amazon and Disney, why real product-market fit takes longer than most founders expect, and why I believe many small businesses are better off bootstrapping, staying lean, and obsessing over the right customers instead of chasing funding.

Upside: If you are trying to figure out your next move as an entrepreneur, I share the real playbook I wish I had early on -- how to test ideas cheaply, build a two-sided marketplace, and use cold email as your main customer acquisition channel without burning your list or your reputation. You will also hear the specific tools and frameworks I use today, from Instantly and Clay to our four-part cold email checklist of deliverability, copy, market fit, and list quality, so you can steal what works instead of guessing alone.

Impact: My goal in this episode is to show that you do not need permission, perfect timing, or a pile of investor cash to build something meaningful if you are willing to learn in public and keep shipping. If you are stuck between a day job, a half-built idea, and the pressure to make the “right” move, this conversation gives you a grounded path forward -- from your first cold email, to your first real customers, to building a business that can eventually be sold instead of just survived.

Weather AI Unicorn, Real Pipeline: Inside Our Tomorrow.io Playbook 🌦️

Read the complete case study here »

In this case study, I walk through how my team and I partnered with Tomorrow.io, a weather AI unicorn, to turn outbound email into a predictable engine for high-quality enterprise meetings. We show how we nailed deliverability in a tough technical category, mapped their ideal customers across sectors like aviation, logistics, energy, and sports, and used smart testing to find the messages that actually moved VPs and C-level leaders to respond instead of ignore us.

Upside: If you run a complex B2B sale, this breakdown gives you a behind-the-scenes view of how we structure infrastructure, list building, copy, and follow-up so a deeply technical product can still feel urgent and straightforward to the buyer. You will see exactly how we used cold email to help Tomorrow.io expand into new verticals, support their sales team with a steady stream of qualified conversations, and keep their brand positioning sharp as inbox rules tightened.

Impact: Working with Tomorrow.io reinforced my belief that email remains the fastest way to connect a niche, high-impact solution with the operators who need it most. The lessons from this campaign apply whether you are a weather AI platform, another enterprise SaaS company, or a scaling startup that needs more at-bats with the right accounts, and I hope you can steal our playbook instead of learning all of this the hard way.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You’re not alone — and you’re not the problem. The cold outreach game has changed, and generic blasts just don’t cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs — driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach… without the trial and error.