Replies Beat Opens: Are Your Sends Too Big? 💬

In partnership with

Kickstart your holiday campaigns

CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.

With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.

Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.

Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Holiday performance starts now.

September 1st, 2025

Hello, email marketing champions! 🚀

This week, we’re simplifying cold email. We’ll compare 2022 vs 2025 and show why replies -- not opens win, unpack the latest stats in plain English, and share a practical playbook that favors small, targeted sends, clean infrastructure, and respectful follow-ups.

Let’s dive in.

📰 Upcoming in this issue

• 📧 Cold Email 2022 vs 2025: From Opens to Replies

• 📊 Cold Email Statistics That Matter in 2025

• 📧 Cold Email 2025: The Playbook I Use

📧 Cold Email 2022 vs 2025: From Opens to Replies 

Hunter’s comparison shows success shifts from open rates to reply rates. Small, targeted sends and trust signals now beat mass blasts.

Read the full article here »

Key Takeaways:

• 💬 Replies Are the Metric: Average reply rate is 4.1%, so track conversations and bookings rather than opens.

• 🎯 Smaller Lists Win: Campaigns with 50 or fewer recipients earn about triple the replies compared with broad blasts.

• 🔐 Trust Over Tricks: Custom sending domains and avoiding tracking pixels improve credibility and response rates.

• 🔁 Follow Up, Then Stop: Two or three thoughtful nudges help, but excessive chasing risks unsubscribes and spam complaints.

📊 Cold Email Statistics That Matter in 2025 

A fresh data roundup shows what actually moves replies, from personalization to follow-ups. It translates dozens of stats into simple, testable rules.

Read the full article here »

Key Takeaways:

• 📣 Replies Over Opens: The report emphasizes replies and booked meetings as the success metric, not open rates.

• ✍️ Personalization Pays: Short, relevant personalization in the first lines correlates with higher reply rates across niches.

• 🔁 Follow Ups Lift Results: Two or three value-added follow-ups increase response rates, while excessive chasing hurts deliverability and brand.

• ✅ Deliverability Basics Matter: Authentication, list hygiene, and moderated sending volumes improve inbox placement and unlock better performance from any copy.

📧 Cold Email 2025: The Playbook I Use 

I show why inbox placement starts with infrastructure and restraint, not flashy templates. Expect specifics like ~20 sends per inbox and plain-text variation.

Watch the full video here »

Key Takeaways:

• 🛠️ Infrastructure Wins: I use many domains and inboxes, send about 20 emails per inbox daily, and never email cold from my primary domain.

• 🧩 Stack Small Levers: I skip links, images, and tracking, add spintax and variation, keep volumes modest, and compound two to five percent gains across steps.

• 📇 Lists That Deliver: I source targeted contacts, double-verify emails, remove bounces quickly, and scrub unengaged addresses monthly to protect reputation and lift responses.

• 💬 Reply-Focused CTA: I ask for a 15-minute call, send two or three follow-ups, then stop when returns fade to preserve goodwill and deliverability.

High-Performance Cold Email That Actually Books Meetings!

Struggling to land real meetings from cold email? You're not alone—and you're not the problem. The cold outreach game has changed, and generic blasts just don't cut it anymore.

At Email Outreach Company, we’ve perfected a system to make sure your critical messages bypass spam filters, hit inboxes, and convert into real sales opportunities. Using our advanced AI-driven personalization engine and bulletproof sending infrastructure, we help you consistently schedule meetings with decision-makers at top-tier companies.

Leading brands have already trusted us to book meetings with executives from Amazon, Apple, and Goldman Sachs—driving over $5 million in revenue, all through cold email.

Here’s your chance to finally win at cold outreach—without the trial and error.

My Last $.02

When you optimize for conversations instead of clicks, you build trust, protect deliverability, and book more real meetings… with less noise.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com