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September 30th, 2024

Hey there, email marketing pros! ✉️🚀

Today, we’re tackling everything from mastering cold emails with AI to prepping your email strategy for the holiday season. With the holidays fast approaching and AI transforming how we connect with customers, now’s the time to fine-tune your approach.

Let’s dig into the strategies that can help you boost response rates, clean up your email lists, and stand out in crowded inboxes.

Ready? Let’s get into it!

📰 Upcoming in this issue

• Unlocking the $10K/Month Cold Email Machine 🚀

• Mistakes to Avoid in Outbound Emails 🎯

• Mastering Holiday Email Marketing in 3 Steps 🎯

Unlocking the $10K/Month Cold Email Machine 🚀 watch the full 14-min video here

Video published: September 29, 2024

I just watched “The $10K/Month Cold Email Sending System” by Salesforge, and my mind is buzzing with automation possibilities. This system claims you can send thousands of cold emails daily without hiring an army of virtual assistants or manually managing every little detail. Forget tracking KPIs in spreadsheets or getting overwhelmed by friction from scaling—it’s all about autopilot.

The secret? A sophisticated infrastructure of email domains, AI-powered tools, and a clever blend of automation platforms like Salesforge and Mailforge.

If you want predictable, scalable results with a 5% reply rate, the system promises you can 10x your output without breaking a sweat. Here's how the system does it with ease, efficiency, and a lot of tech.

Key Takeaways:

• 🌐 70 domains & 140 mailboxes: Essential infrastructure to send 1,000 cold emails daily, all for optimal deliverability (1:37).

• 💻 Mailbox automation: Setting up domains and mailboxes manually could take a week, but Mailforge automates this in minutes (3:12).

• 🤖 AI-powered personalization: Salesforge crafts unique, personalized emails using data from recipients’ LinkedIn profiles, avoiding template spam (9:19).

• 💡 Effortless scaling: With AI and smart systems, scaling email campaigns becomes predictable, efficient, and surprisingly cost-effective (10:25).

Mistakes to Avoid in Outbound Emails 🎯 watch the full 38-min video here

Video published: March 13, 2024

During my conversation on The Brian Nichols Show, we dug deep into what it takes to succeed with outbound email campaigns. The reality is, many people still make critical mistakes, and I shared some of the biggest pitfalls that often lead to poor results.

The biggest mistake? Overcomplicating things. Too many emails are filled with irrelevant information or AI-generated fluff that gets swiped away in seconds. Instead, I explained how to craft concise, personalized, and relevant emails that land in inboxes and actually get results.

We also discussed the importance of perseverance—whether in business or life. Trust me, getting those early "no's" is part of the process.

Key Takeaways:

• 🚫 Avoid overpersonalization: It’s about relevance, not fluff. Focus on problems and solutions that matter to the recipient (9:04).

• 📧 Domain setup is critical: Most people skip setting up SPF, DKIM, and DMARC, ruining their deliverability chances (22:58).

• ⏳ Cold email requires patience: It takes an average of 3.5 emails to book a meeting, so don't skip follow-ups (14:49).

• 🛠 AI can hurt: AI can automate emails, but generic outputs make them easy to spot. Fine-tuning is essential for success (12:55).

Mastering Holiday Email Marketing in 3 Steps 🎯 read the full 600-word article here

Article published: September 29, 2024

As holiday madness approaches, Liviu Tanase, founder of ZeroBounce, offers an essential game plan to get your email marketing holiday-ready. His advice? Start now, clean up your list, and offer value before the inbox battle begins.

First, don’t ghost your audience all year, then hit them with a flood of Black Friday deals. Slowly build up regular email communication in the weeks leading up to the holidays. Second, purge inactive contacts from your list—outdated or disengaged subscribers can damage your campaign’s success. Finally, be generous with value. Send educational and useful content, from e-books to videos, that help your audience and keep them engaged before the big sales hit.

Key Takeaways:

• ✉️ Send consistently: Erratic emailing patterns increase the risk of spam reports and hurt your email campaign performance.

• 🔍 Clean your email list: Use an email verifier to remove invalid and inactive contacts, boosting your open and deliverability rates.

• 📚 Provide value early: Engage subscribers with free content like e-books and infographics that solve their problems, building trust before the holidays.

• 💡 Test early offers: Running early holiday offers lets you gauge consumer interest and fine-tune campaigns for the busiest shopping period.

My Last $.02

In a world overflowing with automated messages and crowded inboxes, your emails need to rise above the noise. Whether it’s mastering AI tools for scalable outreach or building trust with consistent, engaging content, these strategies can turn your email campaigns into a powerhouse.

As competition heats up—especially around the holidays—small tweaks can lead to big wins. And remember, the key isn’t just about sending more emails, but sending the right ones at the right time.

Stay ahead of the curve, keep refining, and watch your open rates soar. After all, better email marketing means better results for your business.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com