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September 19th, 2024

Cold emailing isn’t just a numbers game—it's a craft.

The three pillars—deliverability, targeting, and relevancy—are the magic formula for impactful outreach.

From bypassing spam filters to laser-focused client profiles, these strategies ensure your emails are more than just digital noise.

Plus, the clever use of plain-text emails? A sneaky but effective tactic to dodge spam triggers and land in those coveted inboxes.

📰 Upcoming in this issue

• 3 Simple Steps to Make Your Cold Emails Get Results ✉️

• Mastering Cold Email for Business Growth 🚀

• Big Growth Ahead for Paid Email Services in 2024 ✉️

📈 Trending news

• GetResponse Review: The All-in-One Email Marketing Solution

• New Email Scam Hits Woodway: What You Need to Know

• Gmail Is Hiding Emails: Here’s How to Fix It

3 Simple Steps to Make Your Cold Emails Get Results ✉️ watch the full 21-min video here

Video published: September 19, 2024

If you think cold emailing is dead, think again.

In "3 Keys to Cold Email and Getting Great Results" by Arol Capital, the strategy for cutting through inbox clutter is distilled into three simple rules: deliverability, targeting, and relevancy.

Each element is essential to successful B2B outreach, and the video dives deep into how these pieces come together.

From keeping your domain healthy to crafting hyper-personalized messages, this video will make you rethink your entire email game.

And yes, plain-text emails with no links or images? Absolutely still in.

It’s a reminder that effective communication is all about understanding your audience and avoiding the spam folder—literally.

Key Takeaways:

• 📬 Focus on deliverability: Without solid domain health, your email won’t even land in the inbox (3:05)

• 🎯 Target with precision: Identify your Ideal Client Profile (ICP) for tailored outreach—think industry, location, job role (8:22)

• 📄 Craft relevant emails: Address their pain points and goals right away to stand out and spark engagement (10:30)

• 🔄 Incorporate spin text: Personalizing and varying your emails boosts their inbox reach and uniqueness (14:45)

Mastering Cold Email for Business Growth 🚀 watch the full 15-min video here

Video published: July 15, 2024

In my guest appearance on "1064: Mastering Cold Email Marketing", hosted by Kevin Harrington and Seth Greene, I shared the strategies that have helped me transform cold email into a powerful tool for business growth.

During the conversation, I discussed how cold email marketing has been key to acquiring major clients for my startups and why I founded EOC Works—a company dedicated to managing cold outreach for other businesses.

One of the biggest takeaways? The importance of building a proper email infrastructure.

I emphasized that without the right setup—such as using multiple domains and handling technical aspects like DNS settings—your emails won’t get past spam filters, and your outreach could fall flat.

Plus, I offered a lead magnet to show how easy it can be to book sales appointments when done right.

If you want to know how cold email can still drive success today, this episode is a must-watch.

Key Takeaways:

• 📧 Cold email remains essential: I explained how it allows startups to connect with clients even without brand recognition (3:05)

• 🔧 Proper infrastructure is critical: Setting up multiple domains and managing DNS settings ensures better deliverability and avoids spam filters (5:10)

• ✉️ Crafting the right message: I shared how tailored email copy is key to engaging the target audience and boosting conversions (8:25)

• 🌍 Scaling with tech: My global team leverages technology to efficiently manage thousands of accounts, proving even small teams can have massive reach (12:45)

Big Growth Ahead for Paid Email Services in 2024 ✉️ read the full 865-word article here

Article published: September 18, 2024

The Paid Email Service market is on track to hit major revenue milestones, according to a study by Newstrail.com.

With demand for personalized email domains and professional customer outreach on the rise, both enterprises and individuals are looking to paid services for their communication needs.

Key players like Gmail, ProtonMail, and Mailchimp are leading the charge, but emerging companies are set to disrupt the space.

The report suggests that North America will remain the dominant region, while Asia-Pacific, with rising interest in tech innovation, is expected to see rapid growth through 2030.

For small businesses, these email services are becoming an essential tool for brand visibility and customer engagement.

Key Takeaways:

• 📧 Email marketing is a driver: The demand for paid email services continues growing as brands push to reach more customers directly and efficiently.

• 💡 Personal domains are a priority: Businesses want personalized domains and premium features to strengthen their professional appearance and marketing (5:20)

• 🚀 Asia-Pacific growth: China, India, and Japan are expected to see significant increases in email service adoption over the next decade.

• 🆕 Tech advances: Innovations in email tech will drive the future of this market, bringing in new features and competition.

My Last $.02

At the end of the day, cold email is still one of the most powerful tools for building meaningful business connections—when done right.

Whether you’re focusing on better deliverability, targeting, or leveraging paid email services for professional outreach, small tweaks can make a world of difference. By refining your strategy and keeping up with evolving trends, you’ll not only stay ahead of the competition but also foster stronger, more effective relationships with your audience.

Mastering cold email could be the key to unlocking your next big client or opportunity.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com