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January 3rd, 2025

Hello, email marketing champions! 🚀

Step into the future of email marketing with this week’s newsletter, where the lines between cutting-edge AI and human connection blur.

Curious how the smartest brands are using technology to create hyper-personalized campaigns while staying true to their voice? Or how a simple cold email can spark life-changing opportunities?

Let’s explore the strategies redefining success—because what you’ll uncover here might just change how you see email forever.

📰 Upcoming in this issue

• AI’s Email Revolution: How Smart Campaigns Are Redefining Marketing ✉️

• How I Used Cold Email to Build My Business and Travel the World 🌍

• 5 ChatGPT Email Hacks Every Small Business Owner Needs to Know ✉️

AI’s Email Revolution: How Smart Campaigns Are Redefining Marketing ✉️ read the full 1,540-word article here

Article published: January 2, 2024

Email marketing isn’t just surviving in the age of AI—it’s thriving.

In CMSWire’s “Email Marketing’s Future and Beyond: Chad S. White on AI, Metrics and Customer Journeys”, Chad S. White, Oracle’s research head and CMSWire’s 2024 Contributor of the Year, unpacks the fascinating evolution of email.

AI-driven personalization is the crown jewel, promising hyper-relevant customer experiences. But the tech’s rise isn’t without hurdles—think fragmented customer data and over-automated messaging.

White’s advice? Strike a balance between personalization and brand identity. Overdoing machine learning can strip emails of personality. And for marketers, it’s time to embrace lifetime value as a core metric while busting long-held industry myths.

Whether you’re battling data woes or wondering if empathy still sells, this piece is packed with actionable insights to sharpen your strategy.

Key Takeaways:

• 📈 AI’s double-edged sword: Machine learning can boost email relevance, but misuse risks eroding brand voice and customer trust.

• 🛠️ Martech overhaul coming: Brands must retool fragmented systems to fully unlock AI’s personalization potential.

• 📬 Triggered campaigns win loyalty: Emails addressing customer pain points (like welcome emails) build trust and enhance digital experiences.

• 💡 Email metrics evolve: Lifetime value beats opens & clicks as the go-to measure of success for email marketing.

How I Used Cold Email to Build My Business and Travel the World 🌍 watch the full 21-min video here

Video published: April 10, 2024

In my conversation with John Lee Dumas on Entrepreneurs on Fire, I share how I broke free from the 9-to-5 grind, sold my first startup, and used cold email to build a life of freedom. My team helps businesses book sales meetings through cold outreach, a strategy that’s not just effective—it’s life-changing.

Cold email is a tool anyone can master. I’ve seen small startups land million-dollar deals and grow sustainably because of it. Sure, it has its challenges (spam filters, anyone?), but the results speak for themselves.

And here’s the kicker: you don’t have to choose between success and lifestyle. If I can do this from the Amalfi Coast, so can you.

Key Takeaways:

• 🌍 You don’t have to wait: Build your dream lifestyle now instead of deferring it to “retirement.” (2:00)

• 📧 Cold email works: 60% of my clients come from cold email, proving it’s an invaluable lead generation tool. (5:34)

• ⚙️ Adapt or fail: Cold email success demands new strategies like AI-generated variations and meticulous domain setups. (7:05)

• 🚀 Sales is the foundation: Mastering sales and delivering value are critical to building a business that funds your lifestyle. (16:25)

5 ChatGPT Email Hacks Every Small Business Owner Needs to Know ✉️ read the full 1,750-word article here

Article published: December 28, 2024

If you think ChatGPT is just a toy for tech geeks, think again.

In Forbes' "5 Simple Ways To Use ChatGPT For Small Business Emails And Marketing", Aytekin Tank shows how small business owners can use AI to compete with resource-heavy rivals. From drafting emails to creating marketing templates, ChatGPT is the assistant you didn’t know you needed.

Tank lays out actionable tips, like using ChatGPT to filter email clutter, draft promotional campaigns, and create templates for FAQs. The secret? It’s all about providing the right prompts. Think of ChatGPT as your overachieving intern—fast, cheap, and never needs coffee breaks.

But there’s a catch: AI doesn’t replace human oversight. Tank reminds us that ChatGPT sometimes “hallucinates” information, so you’ll need to play editor-in-chief. With the right balance, though, ChatGPT can save time and transform how small businesses communicate.

Key Takeaways:

• 📧 Write better emails fast: ChatGPT can draft polished emails, from client pitches to out-of-office replies, saving time and energy.

• 📑 Automate FAQ replies: AI-generated templates streamline responses to repetitive questions, freeing time for strategic growth tasks.

• ✂️ Declutter your inbox: ChatGPT guides you in setting up email filters to cut through the noise and prioritize critical messages.

• 🛠️ AI isn’t perfect: ChatGPT saves time, but human oversight is essential to catch errors and refine its output for accuracy.

My Last $.02

The rules of engagement are shifting, and those who adapt will thrive. In a world where AI can elevate—or erode—your brand’s voice, the ability to strike the perfect balance could mean the difference between a fleeting glance and lifelong loyalty.

These insights aren’t just ideas; they’re your roadmap to making email your most powerful tool in an increasingly competitive world.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com