The Cold Email Strategy That Built a Business Empire 📧

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February 13th, 2025

Hello, email marketing champions! 🚀

Today, we’re uncovering some of the most powerful tools and strategies shaping email marketing and entrepreneurship in 2025. From a cold email framework that transformed a business from zero to hero, to insider tips on scaling startups without breaking the bank, we’ve got the insights you need to crush your goals.

Plus, discover how personal growth habits can be the secret weapon behind long-term success.

Ready to unlock your next big win? Let’s dive in!

📰 Upcoming in this issue

• How Alex Hormozi’s Cold Email Strategy Hit $100M 📧 

• Mastering Cold Email, Goal-Setting, and Entrepreneurship 🎯

• Top 10 Email Marketing Tools for Startup Success 📧 

How Alex Hormozi’s Cold Email Strategy Hit $100M 📧 watch the full 36-min video here

Video published: February 11, 2025

Cold emails aren’t dead; they’re just being done wrong. Kristians Tiesnesis breaks down Alex Hormozi’s game-changing cold email framework that took his business from bankruptcy to $100M in annual revenue. Forget spammy templates—this method is hyper-personalized, scalable, and designed to cut through the inbox noise.

By mastering four key steps—building ultra-targeted lists, crafting personalized pitches, automating campaigns, and continuous optimization—Hormozi created an unstoppable lead generation system. And the secret sauce? Precision targeting and a results-driven offer your prospects can’t ignore.

If you’re tired of the same old tactics, this strategy could revolutionize your pipeline.

Key Takeaways:

• 🎯 Hyper-Targeting Is Critical: Build ultra-specific customer profiles by focusing on job titles, company size, tech stack, goals, and pain points.

• ✍️ Personalization Wins: Use dynamic fields to tailor each email—mention recent funding rounds or industry-specific challenges.

• 📈 Optimize Relentlessly: Analyze campaigns for weak links—low reply rates? Audit deliverability. Calls not converting? Refine the sales process.

• 🤖 Automate Smartly: Tools like Apollo and GPT streamline list-building, while SpinTax avoids spam filters with dynamic, unique email variations.

Mastering Cold Email, Goal-Setting, and Entrepreneurship 🎯 watch the full 27-min video here

Video published: January 14, 2025

I had a blast chatting with Justin Schenck on the Growth Now Movement podcast. We dug into everything from entrepreneurship and goal-setting to how my team and I have turned cold email into a game-changing strategy for startups and Fortune 500 companies.

Let’s face it: cold email gets a bad rap, but done right? It’s unstoppable. My team sends thousands of hyper-targeted emails a day—helping businesses land meetings, grow their pipelines, and close deals. (Yes, even MasterCard came from a cold email!)

We also talked about my personal approach to success: journaling daily, managing time as a digital nomad, and always staying curious. My first business wasn’t a glamorous exit, but it taught me the resilience that powers everything I do today.

Key Takeaways:

• 📝 Journaling for Growth: Every day, I reflect on wins, lessons, and improvements. It’s my way to learn and hold myself accountable.

• 📧 Cold Email Still Works: When it’s personalized, relevant, and backed by solid infrastructure, cold email can be your secret weapon—even for big-name clients.

• 🕒 Own Your Schedule: Traveling the world taught me to optimize my time, prioritize what matters, and work smarter, not harder.

• 💡 Growth in Failure: Selling my first business wasn’t a win financially, but the lessons from that tough time are why I’m here today.

Top 10 Email Marketing Tools for Startup Success 📧 read the full 1,860-word article here

Article published: February 11, 2025

If you’re a startup looking to maximize growth without exhausting your budget, email marketing tools might just be your secret weapon. This article on Startup.info highlights the 10 best email marketing tools to help startups automate, personalize, and analyze campaigns effectively.

From the scalability of Mailchimp to the all-in-one power of HubSpot, there’s a tool for every startup’s unique needs. Whether you’re running an e-commerce business, crafting creator-focused campaigns, or need a CRM-integrated solution, these tools have got you covered.

I particularly loved the emphasis on finding budget-friendly options like MailerLite and SendinBlue for early-stage startups, while more advanced tools like ActiveCampaign and HubSpot shine for scaling businesses.

Key Takeaways:

• 🚀 Mailchimp: Ideal for startups with its free plan, drag-and-drop editor, and seamless integrations for easy scaling.

• 📊 HubSpot: A powerhouse for CRM-integrated campaigns with robust analytics, A/B testing, and personalization tools.

• 📬 ConvertKit: Perfect for creators and small startups with its intuitive automation builder and subscriber tagging.

• 💼 ActiveCampaign: Offers advanced automation and predictive sending, making it great for startups ready to scale.

My Last $.02

Here’s the bottom line: in today’s fast-moving world, success favors those who adapt, optimize, and innovate. Whether you’re sending the perfect cold email, leveraging tech to scale, or finding inspiration in failure, these are the moves that separate the leaders from the rest.

So ask yourself—what will you do today to move the needle? Because every strategy shared here isn’t just advice—it’s a potential game-changer for your business and your future.

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com