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January 24th, 2025

Hello, email marketing champions! 🚀

Email is changing—fast. The days of blasting generic messages and hoping for results are over. Now, AI, automation, and precision targeting are reshaping how we connect, sell, and grow through email.

This week, we’re uncovering the strategies that top email marketers swear by—from a 40% sales boost with automation to cold email tactics that still dominate in 2025. And with Apple Intelligence stepping into the game, AI-driven inboxes are about to get even smarter.

If you want to stay ahead of the curve and out of the spam folder, keep reading. Your next breakthrough might be just one email away.

📰 Upcoming in this issue

• How to Automate & Personalize Email Campaigns That Boost Sales by 40% 📩

• Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧

• Apple’s AI Revolution: What It Means for Email Marketing 🤖

How to Automate & Personalize Email Campaigns That Boost Sales by 40% 📩 watch the full 61-min video here

Video published: January 23, 2025

In How to Automate & Personalize Email Campaigns That Boost Sales by 40%, GetResponse brings in email marketing expert Michael Barber to spill the secrets on email automation and personalization.

Email may not be the flashiest marketing channel, but it’s still one of the most powerful revenue drivers—when done right. Barber explains why too many brands treat email as a generic sales channel, rather than an exclusive VIP experience.

His advice? Personalize, segment, and automate strategically to turn passive subscribers into high-value customers.

Key Takeaways:

• 💡 Email is your brand’s VIP section: Treat your subscribers like insiders by offering exclusive deals, early access, and personalized content they can’t get elsewhere.

• 🏷️ The "From" name matters more than the subject line: Emails from a real person (e.g., "Michael at GetResponse") boost open rates over faceless company names.

• 🎯 Segmentation is non-negotiable: Stop blasting the same emails to everyone; target based on purchase behavior, engagement level, and demographics.

• 🔄 Automation maximizes engagement & revenue: Use AI-driven email triggers for abandoned carts, milestone celebrations, and re-engagement campaigns to keep customers hooked.

Cold Email Isn’t Dead—You’re Just Doing It Wrong 📧 watch the full 14-min video here

Video published: November 25, 2024

Most people think cold email is dead—but that’s only true if you don’t know what you’re doing. I sat down with David Meltzer on Entrepreneur Showcase to break down why cold email is still one of the most powerful ways to grow your business—when executed correctly.

I’ve built my career around mastering email outreach, using it to land investors, Fortune 500 clients, and even podcast features. But in 2025, cold email is more complicated than ever. If you’re not optimizing deliverability, messaging, and targeting, you’re wasting your time. Here’s how to fix that.

Key Takeaways:

• ✉️ Cold email still works—if you do it right: Too many people treat email like spam. When done properly, it can connect you with top executives and key decision-makers.

• 🎯 The “Big Three” for email success: Winning outreach requires staying out of spam, crafting the right messaging, and targeting the right audience—miss one, and your campaign fails.

• 🔥 Email builds credibility and scales faster than ads: I’ve used cold email to secure funding, land customers, and grow my business faster than any other channel.

• 🏆 If you can get your prospect’s email, you should be using cold outreach: Whether you run a startup or a cupcake shop, email is the ultimate direct marketing tool—but only if you execute it strategically.

Apple’s AI Revolution: What It Means for Email Marketing 🤖 read the full 1,447-word article here

Article published: January 22, 2025

Apple is changing the game—again. With Apple Intelligence, the tech giant is embedding AI into emails, messaging, and marketing workflows, forcing brands to rethink their strategies.

This article from Pune News explores how Apple’s AI-powered personalization will shape email marketing. Features like AI-driven content suggestions, smart replies, and enhanced segmentation mean marketers can create hyper-targeted campaigns at scale. But with these opportunities come new challenges: brands must adapt to AI-driven inbox filtering and find ways to stand out in increasingly automated email environments.

Key Takeaways:

• 🍏 Apple Intelligence is making AI-powered email marketing mainstream: Expect smarter automation, better personalization, and predictive messaging.

• ✉️ Inbox filtering will get tougher: AI will help users prioritize relevant emails, meaning generic campaigns will struggle to break through.

• ⚡ Marketers must rethink engagement: AI tools will craft responses, suggest edits, and automate workflows, changing how brands interact with consumers.

• 🚀 The future is hyper-personalization: AI will enable real-time segmentation and individualized messaging, pushing email marketing toward one-to-one experiences at scale.

My Last $.02

The inbox is more competitive than ever. If you’re not evolving, you’re falling behind. Automation and personalization aren’t just buzzwords—they’re the backbone of high-performing email campaigns. Cold email, when done right, remains one of the most effective ways to reach decision-makers and scale a business.

Now, with AI rewriting the rules, email marketing is entering a new era. Apple’s AI-powered inbox filtering will make it harder for generic emails to break through, meaning only the best, most relevant messages will reach your audience. The brands that adapt first will be the ones who win.

Until next time—keep testing, optimizing, and winning. 🚀

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com