The Email Marketing Advice You Didn’t Know You Needed ✉️

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December 17th, 2024

Hello, email marketing champions! 🚀

Today, we’re diving into the email marketing secrets you need to know—straight from the pros who’ve sent 7 million+ emails. From split-testing for reply rates to follow-up hacks that get meetings booked, this is how you make every send count.

Plus, for real estate pros, we’re revealing the top tools to dominate direct mail in 2025.

Let’s level up your outreach and turn strategy into success!

📰 Upcoming in this issue

• 7 Million Emails Later: The Genius Email Tips You’re Missing 📧

• How to Make Cold Emails Actually Work: My Proven System for Booked Meetings ✉️

• The Best Real Estate Mailing List Providers for 2025 🏠

7 Million Emails Later: The Genius Email Tips You’re Missing 📧 Watch the full 8-min video here

Video published: December 16, 2024

Forget what you’ve been told about email marketing—most of it is a waste of time.

In “Genius Email Marketing Advice?” Bryan Collins drops truth bombs learned from sending over 7 million emails across niches like writing, fintech, and even NFTs.

Here’s the kicker: segmentation? Overrated. Subject line split tests? Useless for most.

Instead, Bryan reveals the real secret to email success—showing up consistently, pitching confidently, and writing as yourself.

Send more emails (daily if you dare), ignore the unsubscribers, and remember: those subscriber counts? They’re real people who want to hear from you.

Email marketing isn’t about tricks—it’s about pressing “send” and making offers that matter.

Key Takeaways:

• 🎯 Segmentation is overrated: If you have under 10K subscribers, stop complicating things—email your whole list and focus on growth.

• ✉️ Don’t fear unsubscribes: Unsubscribers clean your list and save you money—they were never going to buy anyway.

• 💪 Send more often, not less: Daily emails sharpen your skills, engage your audience, and show you who really cares.

• 🔥 Pitch with confidence: Every email should deliver value and include an offer—don’t leave sales on the table.

How to Make Cold Emails Actually Work: My Proven System for Booked Meetings ✉️ watch the full 24-min interview here

Video published: May 14, 2024

“Cold email is dead.” I hear this all the time—and I’m here to tell you it’s wrong.

In my interview with Bulletproof Selling, I shared the exact system I’ve used to send over 20 million emails and book meetings that drive real results for businesses.

Here’s the truth: email can work, but you can’t wing it. Success requires a mix of technical precision, personalization, and persistence.

I broke down how to build the perfect cold email infrastructure—like using dedicated domains (never send mass emails from your main one!) and writing emails that follow a simple, effective formula: Purpose, Problem, Solution, and Ask.

And here’s the kicker: most meetings come from the follow-up—it takes around 4 emails to get a response. So if you stop after one, you’re leaving opportunities on the table.

Key Takeaways:

• 🚫 Stop sending from your main domain: Create dedicated domains with SPF/DKIM settings to keep your emails out of spam folders.

• 📈 Follow-ups drive results: It takes 4 emails to book a meeting. Keep it short, polite, and to the point—always ask if they want you to stop.

• 🛠️ AI helps you scale personalization: Use tools like Clay or AI prompts to craft highly-targeted, thoughtful messages instead of generic “hope this finds you well” fluff.

• 🐾 The reply hack that works: We tell recipients we’ll donate to a dog shelter if they respond—boosting replies and email deliverability.

The Best Real Estate Mailing List Providers for 2025 🏠 Read the full 1,634-word article here

Article published: December 16, 2024

Think direct mail is dead? Not in real estate. In fact, it’s still one of the most effective tools for reaching prospects, especially older generations.

In ATTOM’s article “Agents, These Are the Best Resources for Real Estate Targeted Mailing Lists in 2025,” Jennifer Von Pohlmann breaks down the top four providers to help agents build hyper-targeted mailing lists that convert.

From ATTOM Property Navigator’s massive database to PropStream’s automation tools, the options are powerful—but not all are created equal.

Whether you need pre-made lists, automated lead updates, or “white glove” service, choosing the right provider can save you time and maximize your outreach.

Here’s the lineup of the best tools to keep your direct mail campaigns sharp in 2025.

Key Takeaways:

• 🏆 ATTOM Property Navigator: Best overall. Access 155M+ properties, detailed filters (like cash buyers), and robust analytics to target the perfect leads.

• 📋 ListSource: Great for pre-made lists. Buy curated leads like absentee owners or foreclosures without manually segmenting data.

• 🧰 DataTree by First American: “White glove” service. Their specialists build custom lists for you, saving time and effort.

• ✉️ PropStream: Top for direct mail integration. Features like List Automator and built-in mail tools make it an all-in-one solution.

My Last $.02

smart outreach isn’t about luck—it’s about precision. The right message, tools, and follow-up can turn ignored emails into replies and missed leads into opportunities.

Every send matters, and now you have the blueprint to win. 💡

Until next time, happy emailing!

Adam

Adam Rosen
Founder
Email Outreach Company
New York, New York
www.eocworks.com